The Influence of Increasing Digital Access on Fashion Retailer Management

Research proposal
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CONTENTS
Contents...........................................................................................................................................2
Title: - The influence that increasing digital access bring over the management of fashion retailer
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Background to research topic..........................................................................................................3
Background to research organisation...............................................................................................3
Research rationale............................................................................................................................4
Research questions...........................................................................................................................4
Research aims & objectives.............................................................................................................4
Aim..............................................................................................................................................4
Objective: -..................................................................................................................................4
Research methodology.....................................................................................................................4
Timescale.........................................................................................................................................6
Resources.........................................................................................................................................6
REFERENCES................................................................................................................................7
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Title: - The influence that increasing digital access bring over the management
of fashion retailer
Background to research topic
The digital platform brings up several improvements within the business world by simplifying
the ways through which it is being operated. This is so because the digital platform provides
businesses a medium through which the work can be performed with the help of machines which
not only make the tasks easier but also help in reducing the time as well as resources required to
perform those practices. Now with the help of digitalise business practices it become easier for
the businesses to manage the data by recording it digitally, maintaining better relationship with
stakeholders by interacting them using digital media, provide better customer support assistance,
making delivering of product much easier, expanding the base of consumers and many more
(Rovai, 2018). These all are the changes that increasing access of digital platform brings to a
business. Other than this, digital access holds several other benefit for the fashion retailers as it
provide them an opportunity to perform market research, decode the behaviour of consumer, c
hanging trends, upcoming demand, approaching more people, connecting customer brand over a
platform, present more options in front of consumers all become possible due to digitalisation of
business. For further investigating about this current study is conducted by consider H&M which
is consider among top big brand of fashion retailing that make use of digital platform to run its
business.
Background to research organisation
H&M is a larger multinational clothing retailing business which is best known for its fast
fashion clothing for women, man, children and teenagers. It performs its operations in more than
74 countries by maintaining around 5000 stores throughout the world. It is considered as second
largest fashion retailer around the well due to its market demand as well as performance among
eth customers (Yeung and Ang, 2016). The H&M not only present its success through physical
store chain rather it also become successful by maintaining its online presences and making its
product available to the people all over the world by making effective use of digital technology.
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