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Impact of Social Media on Generation Y Consumers

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Added on  2019-09-16

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This research proposal aims to understand the impact of social media on Generation Y consumers. The paper will try to understand whether the social media has impacted the way Generation Y is consuming products or making purchase decisions. A thorough research will be conducted to understand the literatures written in relation to the research topic.

Impact of Social Media on Generation Y Consumers

   Added on 2019-09-16

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Research ProposalTitle: To understand the impact of social media on Generation Y consumersStudent Name: Student ID: Course Name: Course ID:Faculty Name: University Name:
Impact of Social Media on Generation Y Consumers_1
AbstractThe current paper is a research proposal to understand the impact of social media on Generation Y consumers. The use of social media has increased substantially in the past decade and it has brought major changes in the way companies and consumers used to interact. The paper will try to understand whether the social media has impacted the way Generation Y is consuming products or making purchase decisions. A thorough research will be conducted to understand the literatures written in relation to the research topic. Furthermore, primary data will be collected to prove or disprove the research hypotheses that will be developed after the literature review.
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Table of ContentsAbstract......................................................................................................................................1Introduction................................................................................................................................3Research Topic.......................................................................................................................4Research Questions................................................................................................................4Research Objectives...............................................................................................................4Literature Review.......................................................................................................................4Method.......................................................................................................................................7Research Design.....................................................................................................................8Research Philosophy..........................................................................................................8Research Approach............................................................................................................9Research Strategy...............................................................................................................9Data Collection.......................................................................................................................9Data Analysis.......................................................................................................................10Ethics Consideration............................................................................................................10Validity and Reliability Issues.............................................................................................10Resource Requirements........................................................................................................10Time Plan.............................................................................................................................11References................................................................................................................................11
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IntroductionThe advancement in the technologies in the last decade has led to the proliferation of various internet service and facilities that have brought most of the world population on the internet. The internet has become the driver for growth for the businesses around the world. Along with that, it has influenced the life styles of millions of people around the world. The increment in the availability of the internet and the cheaper technological devices has helped internet reach numerous households around the world. With the proliferation of internet facility, the new services have cropped and one of them is social media. Social media refers to an online platform where people from all walk of life come together to interact, make friends, share, and spend their quality time. Some of the examples of social media are Facebook, LinkedIn, and others (Hudson and Thal, 2013). The current research paper is concerned with understanding the impact of social media on theGeneration Y consumers. The Generation Y refers to the individuals who born during the 1980s and early 1990s. The focus of the paper is to understand the impact and the result is likely to add value to the businesses that are willing to market their product and services using the social media channels (Lewis, 2010). The development in the technology has significantly impacted the level of competition among the companies operating in various sectors. The customers and companies have come closest than before and the competition to acquire customers has become more challenging, particularly with their increased awareness.The current paper will provide value to the businesses as they will be able to understand the way social media is impacting the Generation Y consumers. This will help them devise right strategy to target this consumer segment using the social media platforms. Moreover, the company will be able to bring product and offers that are more appealing to this segment.
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