Research Proposal In Individual Report FACTORS INFLUENCING CUSTOMER SATISFCATION WHICH INCREAS SALES AT BINGO

Research Proposal Individual Report
FACTORS INFLUENCING
CUSTOMER SATISFCATION WHICH
INCREASES SALES AT BINGO
Research Proposal
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Research Proposal Individual Report
Acknowledgement
This project would never have been possible without the support and guidance of various people
at the International College of Business and Technology. Firstly, I would like to thank my
lecturer for giving me the wonderful opportunity to complete my research proposal under their
supervision, it is truly an honor. Thank you for all the advice, ideas, moral support and patience
in guiding me through this project. Thank you for your enthusiasm for the study and for giving
me the opportunity to grow in this field of research.
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Research Proposal Individual Report
Table of Contents
Acknowledgement.......................................................................................................................2
1.0 Introduction...........................................................................................................................4
1.1 Background of the Study.......................................................................................................4
1.2 Problem Statement.................................................................................................................5
1.3 Research Objectives...............................................................................................................6
1.4 Research Question.................................................................................................................6
1.5 Significance of the Study.......................................................................................................6
1.6 Limitations of the Study........................................................................................................7
2.0 Literature Review......................................................................................................................7
2.1. Customer Satisfaction...........................................................................................................7
2.2. Customer Services................................................................................................................8
2.3. Price Fairness........................................................................................................................9
3.0 Methodology............................................................................................................................12
3.1 Introduction..........................................................................................................................12
3.2 Research Design..................................................................................................................12
3.3 Conceptual Framework........................................................................................................13
3.3 Population............................................................................................................................13
3.4 Sample Size.........................................................................................................................13
3.5 Sampling Method.................................................................................................................13
3.6 Data Collection....................................................................................................................14
3.7 Data analysis........................................................................................................................14
References......................................................................................................................................15
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Research Proposal Individual Report
1.0 Introduction
1.1 Background of the Study
In the contemporary environment the only constant is change. Therefore, businesses have to
develop different strategies in order to survive in long run. One of the best strategies is about
satisfying the customers that ensure a long term growth of business. Nowadays organizations are
well aware of the benefits that lie with retaining customers and strive to know the reasons in
black box of customer that have impact on the brand choice to reduce the turnover rate. Since
having satisfied customer is the core concern of any organization, they pay close attention
toward the factors that influence a customer’s decision towards brand. The main purpose of this
research study was to investigate the key variables that are having strong influence on customer
satisfaction in telecom sector and influence purchasing decision of customers.
This study has considered the two main important factors as pricing and customer’s services to
know its effects on customer satisfaction. Factors affecting customer satisfaction are key concern
for any organization, department or country because through customer satisfaction any business
can establish long term profitable relationship with customer. The reason behind is once a firm
loses its loyal customers it has to incur a cost of acquiring them again in addition to acquiring the
new ones.
The Food Manufacturing Companies in Sri Lanka are truly making potential remarks regarding
business aspects within the country. All these Food manufacturing Companies in Sri Lanka surly
withholds a major sector of country’s economy. During past few years the growth rate and
business stability of such companies established and incorporated in Sri Lanka has truly made
some remarkable statics to look in. All these lucrative statistics mainly related to profit potentials
usually drives in the interest of many other business owners and foreign investors to seek in
opportunities to start off their own Food staff business in Sri Lanka. The Food & Beverage
Business in Sri Lanka along with the Food manufacturing companies in Sri Lanka is considered
to be one of the most vital and important sectors due to their potentials and capabilities to deliver
the country and its government certain benefits related to the economy in terms of foreign
exchange earnings, source of employment, introducing innovation in the food system of the
country, rural economy growth and certainly improvising the local economy scale. Usually the
business owners and fellow investors considered as the main face of all these food manufacturing
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