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Research Report Marriott Hotel

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Added on  2021-01-03

Research Report Marriott Hotel

   Added on 2021-01-03

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Research Report Marriott Hotel_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK A...........................................................................................................................................31.1) Product mix contribution in Marriott Hotel's sales and profit-............................................31.2) Contribution of market segmentation into maximise sales-................................................4TASK B...........................................................................................................................................5a) Factors affecting buyer behaviour...........................................................................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
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INTRODUCTIONProduct mix refers to the complete range of products which is offered for company sales.In other words, the numbers of product lines that an organization has for its customers calledproduct mix (Bilton, 2017). It is divided into four categories like breadth, length, depth orconsistency. Width relates to number of products lines, length refers to total products in mix,within product line and consistency related to how products linked to each other’s. Marriott is anAmerican multinational hospitality organization which manages or franchises a broad portfolioof hotels. Report explain contribution of product mix into cited organization sales and profit.Role of market segmentation is been used for maximising sales and factors affecting buyerbehaviour.TASK A1.1) Product mix contribution in Marriott Hotel's sales and profit-Product mix- Product mix, known as product assortment, refers to total numbers ofproduct lines a company offers to consumers. For example, an organization sell multiple goods,its products lines similar like as dish washing liquid and bar soap, that are both used for cleaningwith same techniques (Product Mix, 2017). Product mix include width, length, consistency anddepth. Marriott Hotel provide services to customers and earn profit. There are few factors whichdirectly have impact on cited organization's sales and profits-Price- : Price is the critical elements of product mix in hospitality industry. It is theelements that leads to success in the market. Marriott when started its business they adoptlow cost leadership in the market by providing high quality services and this is reasonwhy Marriott is distinct entity from its competitors. Visitors like to have the best facilitiesat reasonable cost. To earn more profit and attract more customers, the Marriott Hotel hasto provide warm welcome to clients. For the business success company has need to onlycover costs, and make profit in this process (Datta, Ailawadi and van Heerde, 2017).They tag such price for their services which includes cleaning, maintenance, security,advertising, land taxes but not too much. Sales will increase through the reasonable priceand it generates more profit.Quality service- Marriott Hotel has to provide qualitative services to their customers atlow cost, which attract them towards the Hotelbecause this is the best way to increase the3
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