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Impact of Covid-19 Pandemic on British Airways

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Added on  2022/12/06

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AI Summary
This research report explores the impact of the Covid-19 pandemic on British Airways, focusing on its financial viability. It discusses the background of BA, trends in the airline retail industry, and analyzes the sustainability and innovation aspects. The report also includes a SWOT analysis, primary data analysis, and recommendations for improving customer services to recover from the financial losses caused by the pandemic.

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