Research Report of Fingerprint Gun

This research report provides an in-depth analysis of the fingerprint gun, its features, benefits, and potential impact on reducing crime. It also includes a sales proposal for Smith & Wesson, highlighting the advantages of adopting smart guns.

Research Report of Fingerprint Gun 0
Title: Research Report of Fingerprint Gun
Assignment Name:
Student Name:
Course Name and Number:
Professor:
Date:

Research Report of Fingerprint Gun 1
Contents
Introduction................................................................................................................................2
Company’s Information.............................................................................................................2
Who is the Customer?................................................................................................................3
Product Knowledge....................................................................................................................5
SWOT Analysis.....................................................................................................................5
Financial Information.................................................................................................................6
Competition................................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Research Report of Fingerprint Gun 2
Introduction
The industrial world has witnessed humongous change, especially after the emergence
of the fourth industrial revolution. From the process of manufacturing to selling all has gone
through a massive change. With the advancement in technology and its utilization for
producing better products and also the utilization of technology for selling the product, the
working environment of organizations has changed. In this research report, which has been
formulated to develop a sales proposal. The report will research the different aspects
associated with the fingerprint gun, which is a product of Biofire Technologies. The research
will be conducted to develop a sales proposal that will be business to business proposal.
Company’s Information
Biofire Technologies is a small organization based in Boston and the organization
main aim to change the firearm industry as it has witnessed very few changes in the last fifty
years. The main mission of the organization is “Building the future of the Firearms”, which
means that the organization is creating guns that have a special locking mechanism that
restricts other people from using the gun (Kloepfer, 2019). The fingerprint locking
mechanism allows access to only responsible owners. So, with this technology, unwanted
users like children, thieves, criminals, and many others, will not be able to use the gun
without getting authorization from the owner of the gun. The origin of the organization took
place when a 19-year old boy invented a fingerprint smart gun. The founder of Biofire
technologies is Kai Kloepfer who started working on this gun from the age of 15. Kai
Kloepfer was shocked when he first got to know about the alarming number of accidental
deaths that happen in a year. Thus, the invention of the fingerprint gun was conducted to save
lives. The fingerprint gun has the potential to reduce the death rate by two-thirds that happen
due to accident and suicides.

Research Report of Fingerprint Gun 3
The organization has utilized its mission for marketing the product. The marketing
approaches of the organization also include comparing the product with conventional guns.
On the official website of the organization, there are records of deaths that have taken place
due to the unlocked guns and the rate at which this number is increasing. The organization is
small and have up to 10 employees for managing the different activities of the company.
Marketing Selling
Offers a secured environment The organization uses the attribute of a
secured environment for attracting
customers. Their comparison of the
fingerprint gun with conventional guns,
build a strong background for the
fingerprint gun.
The product helps in preventing 21,000
suicides and also 800 child deaths. The
website showcases three record meters that
display a different number of deaths and
accidents that occur due to conventional
guns.
The organization is positioning the product
to the targeted audience by displaying them
with an alarming number of deaths and
suicides. This has been conducted to sell the
targeted audience with a new opinion that
smart guns have the potential to save lives.
Who is the Customer?
The targeted customer for the fingerprint gun is the organization, Smith & Wesson.
The organization specializes in the production of restraints, firearms, and ammunition. The
main headquarter of the organization is in Springfield, Massachusetts. This is a huge
organization and has been serving the people from the year 1852. The organization is a unit

Research Report of Fingerprint Gun 4
of the American Outdoor Brands Cooperation. The organization has been providing
customers with conventional guns like rifles, pistols, and revolvers.
The organization does not offer any product that runs with the help of technology.
They utilize their experience of 167 years in conventional guns and thus, have their main
focus on the production and selling of conventional guns. They have more than 2,200
employees and the organization and organization assets are more than $350 million. The net
income of the organization is around $191 million for the year 2016. The revenue of the
organization for the same year was $903 million.
The buying decision in the organization is made by three main people. The first one is
P. James Debney, the CEO of the organization. The second one is Jeffery D. Buchanan, he
works as the CFO of the organization. Lastly, the third person responsible for making
decisions for buying is Leland A. Nichols, he works as the COO of the organization.
The organization Smith & Wesson are functioning smoothly, but they still have not
introduced any smart guns in their organization. They have also displayed the drawbacks in
the smart guns and exhibited their opinion of technology failure can stop the working of the
gun. The sales proposal for the organization is an initiative towards introducing the
organization to smart guns and to change their opinion with the fingerprint gun. The
organization is still not catering to the people who want to switch to smart guns, thus the sales
proposal will help the organization to cater to new customers (Denbey, 2016).
The organization Smith & Wesson mainly caters to the demands of the American
Outdoor Brands Corporation. It produces products mainly for this organization. It is part of
one of the 18 units, which this corporation has. They are the end customers of Smith &
Wesson.

Research Report of Fingerprint Gun 5
The value proposition for Smith & Wesson is based on the various advantages of the
fingerprint gun. Also, the return on investment by the fingerprint gun is quick which has also
been highlighted in the value proposition. The value proposition for fingerprint gun
highlights the features like security, reliability, and safety.
Product Knowledge
The product that is being offered to the organization Smith & Wesson is a fingerprint
gun. The product has been manufactured with the utilization of cutting edge technology, as
the main aim of the organization is to build an environment of safe firearms. The look of the
product is similar to any gun, but the only noticeable difference in the gun is the fingerprint
chip that works on world-class technology, offering a reliable and safe environment. The
guns function only if the authorized owner uses the gun. The fingerprint is scanned by the
chip, which provides access to the authorized owner to use the gun. The whole process of
attaining access to the gun is completed under a second. This is also the main benefit of the
fingerprint gun, which restricts unwanted users from using the weapon.
For the organization Smith & Wesson, this is an opportunity to step into the market of
smart guns and become the first large organization to provide customers with smart guns. The
invention of smart guns happened two decades ago, but large organizations have maintained
their distance from this product. It is the perfect opportunity for the organization to cater to
the customers, as for the past few years, many influential people have addressed the need for
smart guns. The same suggestion was given by President Obama too.
SWOT Analysis
Strengths –
 The gun can be accessed only by authorized people.
 The gun is a great initiative to reduce crime.

Research Report of Fingerprint Gun 6
Weaknesses –
 They run on technology, which reduces their reliability amongst customers.
 It still does not have a strong market base.
Opportunities –
 They offer a secured environment, which is the killer benefit of this product. This also
highlights the strong potential of offering a secure environment, today and tomorrow.
Threats –
 They possess the attribute of getting hacked, which damages the main purpose of their
invention.
The production of fingerprint gun is conducted by the organization Biofire Technologies
in Boston. They are made with similar materials like a normal gun, just the fingerprint chip is
installed in its handle by the professionals. They are also packed in the gun cases, like any
ordinary gun.
Financial Information
The organization Biofire Technologies still have not launched the product, so the
exact cost of the product is still not revealed. But if the product is being offered to the Smith
& Wesson, then it will be offered at a retail price. The selling price of the fingerprint gun will
be including the different additional technological tools that would be required for
authentication and other additional services offered by the organization Biofire Technologies.
The Biofire Technologies have not stated much on the discounts and other financing terms.
But the smart guns are being provided with very less funds, which also reduces their profit
margin. But the sales proposal for Smith & Wesson will be including the discounts and also

Research Report of Fingerprint Gun 7
the various financing terms that will be finalized between the two organizations (Mohan,
2018).
Competition
The main competitors of the fingerprint gun offered by Biofire Technologies are
Triggersmart, Dual: Lock, Gunarmed, Everlokt, and few more. All these different smart guns
have utilized technology for better functioning of the gun, but none of them have focused on
providing the customers with a secure environment and thus, these guns do not help in
reducing the crime rate that is increasing per day. The end user of the product is mainly
people from defense background, who are the main buyers of firearms. The defense official
has also stated the need for improved firearms that helps in reducing the unwanted and
accidental deaths (Eger, 2019).
Conclusion
Thus, after analyzing the different aspects in this research report, this can be
concluded that the fingerprint gun offered by the Biofire Technologies is the only product in
the market that has the potential to reduce the crime rate as it focuses mainly on providing a
secure environment. The sales proposal for Smith & Wesson should be positioned on the
same grounds, also highlighting the various advantages which the organization will attain
with the fingerprint gun. The sales proposal and the value proposition for the targeted
customers should also include crucial financial information after they are finalized by the
organization Biofire Technologies.

Research Report of Fingerprint Gun 8
References
Denbey, P. (2016). Smith & Wesson |. Retrieved from https://www.smith-wesson.com/
Eger, C. (2019). Smith & Wesson: We support 2nd Amendment, not mandatory smart guns.
Retrieved from https://www.guns.com/news/2019/02/12/smith-wesson-we-support-2nd-
amendment-not-mandatory-smart-guns
Kloepfer, K. (2019). Building the Future of Firearms to Prevent Gun Violence | Biofire.
Retrieved from https://biofire.io/about
Mohan, P. (2018). Why Smart Gun Tech Isn’t Getting More Funding. Retrieved from
https://www.fastcompany.com/40544983/why-smart-gun-tech-isnt-getting-more-funding

Research Report of Fingerprint Gun 9