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Research Report on Factors of Sales of Toyota

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Added on  2020-04-07

Research Report on Factors of Sales of Toyota

   Added on 2020-04-07

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Topic-Role of the fuel factor responding for selling Toyota cars according to thegeographical areas in AustraliaExecutive SummaryThe current research has been conducted to find the impact of geographical factors and the fuelfactors on the car sales of Toyota in Australia. Secondary data for the analysis has been collectedfrom various secondary sources. For the analysis purpose different statistical techniques wereused such as descriptive statistics, t test, ANOVA, correlation and multiple regression models.Global climate change and energy consumption has been one of the most researched topics inlast few years(SUGANUMA 2015; Vaezipour et al. 2015; Valadkhan & Smyth 2016). This isbecause the problem of climate change has become more serious all around the world and mostof the developed nations are now focusing sustainable development instead of economic growthonly. So the case of declining sales of Toyota and the fuel factors affecting it would provide thedifferent dimension for the researchers. It would be interesting to see how the automobileindustry will adjust to the changes made by government to comply with the sustainabledevelopment initiatives. In this research apart from the fuel factors the geographic factors hasalso been discussed.
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ContentsExecutive Summary.................................................................................................................................11.1Introduction-................................................................................................................................21.2Problem statement......................................................................................................................21.3Research aims and objectives......................................................................................................31.4Literature Review.........................................................................................................................31.5Methodology...............................................................................................................................71.5.1Data collection.....................................................................................................................71.5.2Data analysis........................................................................................................................71.6Results and Discussion.................................................................................................................71.6.1Impact of car sales in different regions in Australia on the car sales of Toyota...................81.6.2Impact of fuel related factors on the sales of Toyota cars.................................................131.6.3Hypothesis testing.............................................................................................................181.7Conclusion.................................................................................................................................191.7.1Recommendations.............................................................................................................191.7.2Limitation of the study.......................................................................................................20
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1.1Introduction-Australia is considered as one of the most developed country and the per capita income of theAustralia is $45970. This is much higher than the global average of $10,150(The World Bank2016). However with economic growth the Australian economy is facing fuel crisis and it hasspillover effect on the other sectors of the economy. This has also effected the growth of the carmanufacturing industry.Among the car manufacturing industries in Australia, Toyota is one of the leading companies.However in the recent time with declining the availability of the fuels in the different region inthe Australia the sales of Toyota has also declined(Toyota 2016). However it cannot be said thatthe decline in sales is only due to the fuel related factors. There may be other factors whichaffect the sales of Toyota. But the current research will only focus on fuel and geography relatedfactors (Australian Bureau of Statistics 2017; SUGANUMA 2015).1.2Problem statement Previous research on fuel demand in Australia has shown that different regions in Australiademand different type of fuels. With limited supply of the resource there is mismatch of demandand supply of fuel. One recent study by (Vaezipour et al. 2015; Ustun et al. 2013) shows that innear future there will be shortage of oil in Australia. Author also included that Australia do nothave long term contract with oil exporters which may lead to more serious oil crisis in future.Furthermore the transportation sector is the major sector in terms of fuel demand. So, withshortage of fuel in Australia becoming a serious problem and the entire transportation sector isgoing to be affected. In case of Toyota, the total income is declining. As per the latest reports the net incomedecreased by 23 % in 2016 as compared to previous year. With already declining income and theincreasing fuel crisis, the financial performance of Toyota is expected to decline further inAustralia. Toyota can make strategies to increase its income; however the fuel crisis is anexternal problem which needs efforts from all sections. In terms of demand of the cars alsocustomers are not investing in buying new cars due to fuel related problems(Al-Alawi & Bradley2013; Ally & Pryor 2016).
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With such situation in Australia in terms of car sales and fuel, this research has been conductedto find the impact of fuel and the geography related factors on the sales of Toyota in Australia.1.3Research aims and objectivesAims and Objectives The current research is aimed to examine the impact of fuel factors and geographical onToyota sales in Australia.. Apart from this the current research will also highlights geographicalfuel challenges.ObjectivesTo analyze the role fuel factors affecting cars sale of Toyota in AustraliaTo find the impact of geographical factors affecting cars sale of Toyota in Australia1.4Literature Review Australian Economy and the energy regulationsIn Australia the major components of the energy is petroleum fuels, however the supply ofpetroleum fuel in the total energy has declined over the period. In 1974-75 the total supplyof energy by petroleum was more than 50 %, which has decreased in 2011-12 to 39 %only. The main reason behind decline in the petroleum fuel is use of the other energysources especially the natural gas and also the increasing fuel efficiency of the vehicles hasalso reduced the proportion of petroleum fuel.
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Figure 1 Energy consumption in Australia in terms of fuel consumption Source : (BREE 2013)In terms of demand of petroleum products the transportation sector is the main sector using fuel.As per data from (Australian Bureau of Statistics 2017) almost three fourth of the demand in thepetroleum fuel is by transportation sector. Demand of the petroleum fuel in different sectors isshown in the figure below:Figure 2 Sectowise consumption of fuel in Australia Source: (BREE 2013)
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Mismatch of demand and supply In terms of demand and supply of fuel in Australia (for petroleum products, there is huge gap)the consumption of petroleum fuel has always been higher as compared to the indigenousproduction in Australia, however after 2003-04 the gap has increased rapidly. In 1973-74 almost70 % of the oil consumption was supplied by domestic production which increases to almost 98% in 1983-84. However it has declined to 44 % in 2011-12. Major reasons behind decrease inoil production is due to decline in production field such as the Cooper basin and the Gipplsland(ACIL ALLEN CONSULTING 2014).Car sales in geographical location in Australia Toyota is one of the largest car makers for the Australian market. As per the latest reports on carsales in Australia, the market share of Toyota is around 18 %. However according (NSang\ &Bekhet 2015)Toyota is well developed and is in its transition to sales as well as distributionorganization. This will help to become a strong force in Australian market. Sales of cars in different regions in Australia are different. There are many factors which lead todifference in the sales such as the population of the region, income level of people, infrastructuredevelopment in the region etc. In addition the demand of the fuel also varies with demand in thecars also. Recent reports from the Australian Bureau of Statistics shows that the total number ofcar sales in New South Wales was around 675 thousands, which was highest in Australia.Similarly the number of car sales in Queensland was around 653 thousand followed by Victoriawhere the total number of sales was 562 thousand. Car sales for others region are shown in thetable below. In terms of growth South Australia and Queensland shows higher growth in carsales as compared to other regions(SUGANUMA 2015; Australian Bureau of Statistics 2017). .On the other side, the report also shows that around 84,401 heavy rigid trucks were sold in NewSouth Wales during 2011. Similarly the sales of heavy trucks in Victoria was around 777, 339
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