This report explains the problems faced by Regent College London in promoting their Thinking into Character (TiC) programme, areas of importance such as target customer market, competitors, and technology, and the top three issues faced by the client.
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RESEARCH REPORT FOR TIC
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 1. Clarifying the clients and the problems faced by them............................................................3 2. Critically analysing and showing the areas of importance to the client such as target customer market, influencing factors from external environment and competitors....................4 3. Identifying top three issues that is faced by the client.............................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................1
INTRODUCTION Thinking into Character is a transformational programme that is helpful for the students to develop to discipline, habits and growth mindset. The current report will be based on Regent College London which is a popular institution in the UK providing education to students from the average age range of 18-35. The organizationaims at providing supportive learning environment for the students by providing them with better resources and learning. This report will explain problems faced by the client, presenting of importance to the client target customer, competitors and influencing factors from external and top three issues which are faced by the client. MAIN BODY 1. Clarifying the clients and the problems faced by them Regent College London is the client that is a leading education provider in the UK higher eduction industry. It is one of the most preferred institution by the students for gaining higher education and improving their growth opportunities. It aims at providing high quality education to the students and developing their crucial skills with the help of their curriculum and various additional courses (Desai, 2019). The organization recruits highly qualified professors and teachers who have a significant experience in the industry in order to provide the best learning experience to the students. The college has a good image among the students as it consistently provides them with the best education and development opportunities. The college aims at improving the personal skills of the students by providing them with high quality education and guidance. The college has launched a new program, Thinking into Character (TiC) for the students in order to improve their personal skills and develop a positive character. It is a free digital programme which is aimed at developing better mindset, discipline and habits of the students which will be useful for them to increase their growth opportunities. There are certain problems that have been faced by the organization for successfully promoting their programme to the students. The planning for an appropriate promotional campaign for attracting more students to gain advantage from this programme has been difficult due to different factors. The client is unable to find appropriate consultants which will help the project to succeed and increase its popularity among students. These problems may arise for the organization which needs proper
The digital campaign for the Thinking into Character (TiC) programme will target the students of age group 18-35 which are target by the organization which will be able to gain the advantage of the programme that is launched by the college. The students from different genders, nationalities and regions are invited by the organization to gain benefit of this programme and improve their self development. These students are targeted by the customers as the programme is digital transformational programme may target the customers who have an interest to develop better habits and transform their services to experience enhanced results. This digital campaign will provide students with the crucial information about the programme and increase their knowledge. These customers are effectively managed by the organization in order to increase quality of the campaign and achieve better results. Technology Regent College London will use advanced technology for preparation and promotion of the new digital campaign of the college about the Thinking into Character (TiC) programme which is effective in order to improve the personality of the students. With the help of adequate technology, the organization will improve their infrastructure and increase chances of growth for the business (Irawanto, 2019). It has a major influence on the policy formation of the business as the programme highly depends on availability of appropriate source of technology. There are different promotional tools which may increase the engagementof this digital campaign in the industry and improve the overall advantage of the business. 3. Identifying top three issues that is faced by the client The major issues that are faced by the organization is spreading awareness about the new digital campaign among the students. The Regent College London may face certain issues in finding appropriate methods to advertise their campaign appropriately among the students. The organization might face difficulties in attracting the customers towards the business and increase its market share in the industry (Ohme, 2019). The client is facing the issue due to less knowledge of the consultants about increasing the demands for the products in the industry. There are different aspects of the promotion such as effective strategy, appropriate management of advertisements etc. which is beneficial in order to improve the overall success of the business. The Regent College London may face issues in adopting the appropriate technology for properly executing the business practices. This issue may have a major impact on the college and may reduce its effectiveness in properly executing the various practices of the business. These
technological requirements are beneficial for the business to improve their overall business practices and gain better recognition in the industry. Technology may have a deep impact on the success of the new campaign of the business which is crucial in order to develop better practices. It is beneficial in gaining better advantage in the industry and improving the engagement of students towards the campaign of TiC. The Regent College London is facing management issues which has a negative impact on their ability to appropriately operate in the business environment. These issues may create various problems for the organization in order to improve the overall development of the business. The management of the crucial aspects of the digital campaigns may be inefficient which may lead to several inappropriate activities for the business. These issues may reduce the productivity of the business in properly managing the digital campaign and gain competitive advantage in the industry (Ryabchenko, Malysheva and Gnedash, 2019). This is an area of consideration by the business which may reduce its ability to deliver better results and achieving improved performance. The organization may use different strategies and approaches in order to increase their productivity and gain better advantage in the industry. These practices may provide better overview to the organization about the current situation and the steps that may be effective for the business. CONCLUSION According to the above report it has been concluded that the college has launched their TiC programme in order to provide the students with an opportunity to improve their personality and develop better habits and discipline. The new programme has been effective in order to engagementmorestudentstowardsthecollegeand increasetheiradvantage.The digital campaign of this new programme has been useful in order to improve their development process. Several issues have arisen for the college in order to manage their new programme which had a negative influence over its success among the students. The organization have used different approaches in order to solve these problems.