Research Proposal on Tesco: Positioning Strategy, Competitor Analysis, and Issues

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Added on 2022/11/28

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This research proposal examines Tesco's positioning strategy, competitor analysis, and issues faced by the company. It discusses the leadership change, quality control issues, food safety issues, and external environment analysis. The proposal also includes a competitor analysis of Tesco and provides solutions to address the identified issues.

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Research Proposal on Tesco: Positioning Strategy, Competitor Analysis, and Issues

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