Understanding Buying Patterns and Preferred Online Shopping Stores in the UK

RESEARCH SKILLS
4.1

AIM
To understand the buying pattern and preferred
online shopping stores of individuals and
families: A case of UK.

OBJECTIVES
 To analyse factors that affects buying pattern of
customers during online shopping in the UK.
 To identify those elements that influences the
customers at the time of selection of online
shopping stores in the UK.
 To determine the relationship between the buying
patterns and preferred online shopping outlets of
consumers in the UK.
 To suggest the ways by which buying patterns
and preference of customers at the time of
selection online shopping stores in the UK.