How Globalisation can drive business success ?
Added on 2021-01-01
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Research
Table of ContentsTopic of the research - “How globalisation can drive business success”........................................3INTRODUCTION...........................................................................................................................3Gantt Chart.............................................................................................................................4Work breakdown structure.....................................................................................................5LITERATURE REVIEW................................................................................................................6Globalisation and its benefits to a company...........................................................................6Main business drivers for Tesco PLC that may lead to success at international level...........7Issues faced by Tesco PLC in regards to global business drivers..........................................8RESEARCH METHODOLOGY.....................................................................................................9DATA ANALYSIS AND INTERPRETATION...........................................................................12Data interpretation................................................................................................................14RECOMMENDATION.................................................................................................................25Alternative research method.................................................................................................26Reflection.............................................................................................................................26CONCLUSION..............................................................................................................................27REFERENCES..............................................................................................................................28
Topic of the research - “How globalisation can drive business success”INTRODUCTION Globalisation is defined as process where different economies are integrated. This hasgiven platform to all companies around the world to trade in foreign countries. Due toglobalisation it has become easier to communicate with foreign countries and establish marketshare in those areas. There are different benefits of globalisation to companies such as increase inmarket share and profits, increased productivity and maximisation of brand. Companies canincrease their market share and customer base if they work at global level (Brambilla, 2015).Globalisation provides incentive for different countries gain benefit by increasing competitiveadvancement. Various companies are able to experience higher demand for their products andbenefits from economies of scale. This leads to decrease in production cost of the company. Themain benefit of globalisation to companies is that it enables a worldwide access to sources of rawmaterial. In the present research company which is considered is Tesco which is a leadingsupermarket company of UK. This is a multinational groceries and general merchandise retailerand headquarters of this company are situated in Hertfordshire, England. There is greatopportunity for Tesco to expand in foreign markets. This will help in increasing the market shareand profit that company earns. Background of research Globalisation has affected businesses in a positive manner as it has developed variousopportunities to expand business in various countries. Also it has helped to make brand of thecompany to be known worldwide. If any company is doing great business in domestic markets,then it should expand market in other countries also. Rationale of research The researcher has chosen this topic as globalisation is a concept that is trending inmarket. In today's world, each and every company wants to establish it's business in foreigncountries. This aids in capturing market share of different countries. Gradually this helps inhaving a lot of customer base and more profit. Aim of present investigation is “To identify the impact of business drivers that lead anorganisation to success at global level”. A case on Tesco PLC.Research Objectives
To understand the term globalisation and its benefits to a company.To identify main business drivers for Tesco PLC that may lead to success at internationallevel.To access the issues faced by Tesco PLC in regards to global business drivers.Research QuestionsExplain the term globalisation and its benefits to a company. What are the main business drivers for Tesco PLC that may lead to success atinternational level.What issues faced by Tesco PLC in regards to global business drivers.Gantt Chart Gantt chart is basically representation of project activities and this was developed by HenryGantt in the year 1861. Gantt chart is used in project management and it is the most common anduseful way of explaining activities involved in project completion. The Gantt chart is helpful inshowing project activities or tasks displayed against time. This chart has list of activities on leftside and top of this graph includes time scale (Zajda, 2015). Every activity or task is representedby bar. The length and position of bar represents start date, duration and end date of the projectactivity. The Gantt chart for present report is given below -
Work breakdown structure WBS is known as dividing of complex projects into manageable and simpler tasks. Theproject manager uses this type of tool for simplifying execution of project. The WBS tool ishelpful in dividing large tasks into manageable work chunks which can be easily supervised. Inthe WBS figure, scope of project is presented graphically (Oyemomi, Liu, Neaga, andAlkhuraiji,, 2016). This diagram begins with graphic object which represents the whole project.The WBS for this project is mentioned below -
LITERATURE REVIEW Globalisation and its benefits to a companyAs per the thoughts of Bendell, (2017), globalisation is a complex issue which isbeneficial for companies in doing their business effectively. Globalisation has lead to increase inintegration and cooperation of various national economies. This consists of national economieswhich are becoming increasingly. Globalisation includes various factors such as greater free
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