Importance of SMEs in the Economy and the Growth of Southern Communication Ltd.

Researching a small or
medium sized business

Executive summary
Small and business enterprise (SMEs) is one of most important and convenient term used
for segmenting businesses and other kind of firms in order to produce products and services as
per the consumer choice and preferences in order to gain desirable outcomes. it is the major need
of today’s economy to provide employment opportunities to people to enhance living standard
of people. In that regards, it is very potential to put one of their best efforts in developing
opportunities to reap important outcomes.

Table of Contents
Executive summary.....................................................................................................................................2
INTRODUCTION.......................................................................................................................................5
FINDINGS..................................................................................................................................................5
The nature of the entrepreneur behind the venture...................................................................................5
The SME start-up processes....................................................................................................................6
The business concept and any sources of competitive advantage, environmental oriented activity and
many more...............................................................................................................................................7
The current level of demand and the competitive environment...............................................................8
The growth and development of the business to date...............................................................................8
The challenges of managing and running the business............................................................................9
The SMEs current growth and development strategy............................................................................10
Any government support measures that may be available to help the business overcome the challenges
faced......................................................................................................................................................11
CONCLUSION.........................................................................................................................................12
RECOMMENDATION.............................................................................................................................12
REFERENCES..............................................................................................................................................13