Report on Utilisation of Information Technology

Added on - 06 Jun 2020

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Researching and Analysing data
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body......................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONResearch refers to the systematic procedure of collecting data. It is the detailed studyrelated to the specific problem. The objective of the research is to enhance knowledge and findeffective as we;ll as suitable solution to particular issues. In organisation research is thesignificant tool that help firm in analysing the need and demand of customer in market.Data analysis is the procedure of consistently applying statistical or logical method inorder to define and demonstrate the effectiveness of information. It is the very importantprocedure to be conducted in order to ensure integrity and accuracy of data.The purpose of the report is to demonstrate the effective and efficient utilisation ofInformation technology. It will also highlight the abilities and capabilities requires for collectingand managing data. The project will include the argument related to the consumer buyingbehaviour and impact of online shopping on organisation.Main BodyOnline shopping and High Street.Shopping of the goods' as well as services over the internet has gained popularity inpresent scenario as people find it a s convenient and easy to buy product. On line shopping isreferred to as type of Electronic commerce that enables customers to purchase product andservices by making use of internet through a virtual store.Retailing is defined as the procedure of selling services as well as product to customersthrough making use of multiple distribution channel.There are many big companies like John Lewis that has adopted online technology justfor attracting customer. Information technology has provided firm an opportunity to developbroad network and reach wide range of customers just by one click. The organisation by use ofinformation technology has created a network of thousands shops worldwide. Business entity hasable to provide its product and services to people worldwide. Recently John Lewis company hasintroduced collect scheme that has provided customers an opportunity to pick and return goodsthat has been purchased by them through online shopping. This activity has provided enterprise achance to gain customer loyalty and maintain healthy relationship with customers.The manager of John Lewis company has stated that the purpose of developing scheme isto make shopping easier for customers and provide client with good quality services atreasonable price. Research reports states that there are many people who prefer to buy goods1
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