This presentation discusses the benefits and drawbacks of global business, focusing on its impact on functions. It includes a case study on Virgin Atlantic and provides recommendations for conducting ethical business at the international level.
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RESEARCH ETHICS (Thebenefitsanddrawbacksofaglobalbusiness environment.)
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Table of Content Introduction Research Aim Findings to Stakeholders Conclusion Recommendations References
Introduction Globalisationreferstoprocessthroughwhichworldis becomingenhancinginterconnectednessasresultof enhance trade as well as cultural exchange. It is a greater movement of products, ideas, people and capital because of increased economic integration that in turn is prompt through maximised trade as well as investment.
Research Aim The main aim of this research is“To ascertain the benefits anddrawbacksofglobalisationuponbusiness functions”. A case study on Virgin Atlantic.
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Findings to Stakeholders Stakeholders are the main part of an organisation and they playsanecessaryroleinbusinessactivitiesand operations of business. In context to research, it is a responsibility of researcher to communicate the research findings which are related to objectives to stakeholders in a better manner.
Continue... Factors which are covered under the concept of globalisation Aspertheabovediscussion,ithasbeenanalysedthat Globalisation is spread of technology, services, products and also information across national culture and borders. It is fact that enhancing the livelihood in world so that the people,groupsandthenationsbecomemore interdependent.
Continue... BenefitsofglobalisationonbusinessfunctionsofVirgin Atlantic From above discussion it has been stated that Globalisation developsopportunitiesforVirginAtlanticforseveral countries to experience economic development.Globalisation affects on operations strategies of Virgin Atlantic in various waysconsistingscanningandlearning,globalsourcing, research and development and economices of scale.
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Continue... Drawbacks of globalisation on businesses functions of airline company As per above analysis Globalisation is related to interaction of an economy with other economies of world. It paves way for redistribution of the economic power at world thatleadingtodominationthrougheconomically powerful nations.
Continue... Relationship between globalisation and its influence over business functions From discussion in literature review, it has been analysed that the globalisation is wide area concept and globalisation impact on thefunctionsofbusinessinabettermanner.InVirgin Atlantic, there are many different functions such as marketing, human resource, operations, research and development etc. are working for the company in globalise business.
Continue... WaysbywhichVirginAtlanticcanovercomefrom drawbacks of globalisation Ithasbeenanalysedfromtheabovediscussionthat globalisation provides the disadvantages for company as itnegativelyimpactonitsbusinessoperations.The Virgin Atlantic is airline firm and it faces some issues related to globalisation.
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Conclusion From the above mention research, it has been interpret that globalisation is a wider concept that help company to expand business at international level. Under this report discussedaboutthebenefitsanddrawbacksof globalisation in detailed manner.
Recommendations It has been recommend that Virgin Atlantic should follow all the ethical considerations while conducting business at international level. Company should conduct investigation about needs and demands of customers, existing competitors etc. before conducting business at global level.
References Axelrod, R. S. and VanDeveer, S. D. eds., 2014.The global environment: institutions, law, and policy. CQ Press. Appel, A., Franz, M. and Hassler, M., 2014. Intermediaries in agro-food networks in Turkey: How middlemen respond to transforming food market structures.DIE ERDE–Journal of the Geographical Society of Berlin.145(3). pp.148-157.
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