Disruptive Innovation and Airbnb

This research report explores the concept of disruptive innovation and its application in the hospitality industry, focusing on the case of Airbnb. It discusses the definition of disruptive innovation, its difference from disruptive technology, and the opportunities and challenges it presents for businesses. The report also examines how Airbnb has disrupted the traditional hotel industry and discusses the firm's use of modern technologies and innovative practices. Additionally, it includes a personal reflection on the learning experience and the development of skills through the research process.

Reserche report

Contents
Part 1................................................................................................................................................3
What is disruptive Innovation......................................................................................................3
Part 2................................................................................................................................................4
Use Airbnb to explain the disruptive Innovation.........................................................................4
Part 3................................................................................................................................................5
Personal reflection for Assessment..............................................................................................5
REFERENCES................................................................................................................................5

Part 1
What is disruptive Innovation
Disruptive innovation is considered to new use of technology which is helpful in breaking the
business model of the respective companies’ wo are unable to have integration or adaption. For
the better understanding the modern level of disruptive innovations is about the internet which
have been alerted at significant level the working of business Mody, & Suess. (2018). in addition
to that the disruptive innovation have the referring to the new technology which make dramatic
changes in the way or structure industry functions.
These technologies have the way of incorporation in to the primary designed business by
allowing the companies in order to have the remaining competitive in market and less level of
status quo. On the other it is important to have the clear note that’s there is difference between
disruptive innovations and disruptive technology.
As per the theory of Christensen's theory of disruptive innovation, the incumbent business has
the clear idea of creating their circumstance which makes allowing of disruption to have
occurrence Bashir, & Verma. (2016). This have the establishment for the business to have the
pure level of focus on the improvising more level of products in order to meet up the needs of the
customer by making more level of increase in profitability.
On the other hands this is helpful in proving more level of significant opportunity for the new
companies in order to make up in to space and gain more level of market share by becoming the
main choice, displacing the incumbent's product or service. In addition to that’s there is
significant level of disagreements which are making the constituting un disruptive innovations as
it is the improvement in their existing level of technology and not able to have wide level of
adoptions as per the respective release.
There is major level of consideration which should be taken in e disruptive innovations as the
investing can be turned as complicated parts as have the requirement to make proper level of
focus on the companies who are enabling to have adaption instead on the focusing on the
development of the technology itself.
As the limitation it has requirement of clear separate strategy in order to be successful in market
which can be processed on unexpected problems, opportunities, and the success ratio. There is
need to have figuring out of the futuristic market which is considered to be more level of judging
and difficulty which lead to have the failure of innovation.
3

Part 2
Use Airbnb to explain the disruptive Innovation
Nowadays, there are consideration of the lot of firm who have using of disruptive innovation as
the existing level of dominant player and the product have eventually resulted in the losing
theory positions in the market due to disrupted innovations. Airbnb, which was founded in 2008
which is San Francisco-based online website. The firm have it clear level of presence online in
the way of provides hospitality services and rental services Zach, Nicolau, & Sharma (2020).
The firm don’t have their own houses, whereas works as brokers by taking their commission of
there every house which is been rented. The customer can have the clear level of occupied the
houses at the lower prices along with being high or medium.
The firm is successful in giving tuff level of competition to the hotels in respective hospitality
industry as they have failed to coper their level of composition by Airbnb because they are not
able to match with the innovation of Airbnb.
The firm is successful in have involvement of more level of modern technologies with the
distinctive customers which is helpful in leading one more of cost saving, locals’ experiences
along with more level of household facilities. In addition to that’s their firm is greeting mor
level of perseverance over renters as well host. This is making the firm in creating more level of
new target markets by using more level technological infrastructure in order to have promotion
of homes, cottages and apartments in a very efficient manner. The firm is successful in
comparting more level of modern internet technologies in their daily working as the part of
appealing the renters to et their own prices. in addition to that’s Airbnb will replace the hotels in
the hospitality sector soon. This is because the firm are not able to have the clear match up with
tuff computation as there is need to the have regular level of innovations is considered to be
necessary to make sufficient level of survival Joe, T. (Ed.). (2019). This have the establishment
for the business to have the pure level of focus on the improvising more level of products in
order to meet up the needs of the customer by making more level of increase in profitability.
On the other hand, there firm have the commonly with complex level of laws along with
regulatory level of framework which is considered positive points of the firm to impose the more
level of restriction ion the hotel. As the result, there some of the players have the clear level of
withdrawing for the competitive markets as they are not able to have the compete the
innovative practices as products and ideas of Airbnb.
4

Part 3
Personal reflection for Assessment
As the part of the understanding the disruptive innovation turned out to be amazing level of
experience as it is helpful in gaining more level of knowledge and contributed in developing
respective skills. I have critically analysed the different aspect of the Disruptive innovation for
the better understanding at significant level the working of business Dogru, Mody, & Suess,
(2019).I have improved mu interpersonal skills in understanding the different aspect of Airbnb to
understand the technological implementation in business by giving tuff level of competition to
the hotels in respective hospitality industry. In order by the completion of business I have proper
development of over all skills which makes the more level of understanding not able to have
wide level of adoptions as per the respective release. On the other hand , there is need to make
improvement in communication skills which will need ore practicing.
REFERENCES
Books and Journals
Online
Joe, T. (Ed.). (2019). Digital disruptive innovation (Vol. 36). World Scientific.
Dogru, T., Mody, M., & Suess, C. (2019). Adding evidence to the debate: Quantifying Airbnb's
disruptive impact on ten key hotel markets. Tourism Management, 72, 27-38.
Zach, F. J., Nicolau, J. L., & Sharma, A. (2020). Disruptive innovation, innovation adoption and
incumbent market value: The case of Airbnb. Annals of Tourism Research, 80, 102818.
Bashir, M., & Verma, R. (2016). Airbnb disruptive business model innovation: Assessing the
impact on hotel industry. International Journal of Applied Business and Economic Research,
14(4), 2595-2604.
Mody, M., & Suess, C. (2018). Adding evidence to the debate: Quantifying Airbnb's disruptive
impact on ten key hotel markets.
5

6

7

8