Resit Assessment: Pure Planet Company Expansion in Europe, Portugal

Resit assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisation Outline ..................................................................................................................3
PESTLE ANALYSIS..................................................................................................................4
Entry Mode Analysis - Mode of Expansion and why ...............................................................6
RECOMMENDATIONS:...........................................................................................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11
Books and Journal.....................................................................................................................11

INTRODUCTION
Expansion is a method which describes or define as the function or activities to getting
bigger or added something onto. This report is about Pure Planet Company, who want to expand
their business in Europe, Portugal (Costa, Penedones and Trevisani, 2016). Pure Planet are a
digital and renewable energy provider. The company pure Planet is situated in Somerset, United
Kingdom. This report is also going to involve cultural, economical, political and legal aspects of
the nation. Also, the mode of expansion which is adopted by the company is effective because
the company wants to expand their business and attract more customer base towards the
company.
MAIN BODY
Organisation Outline
Pure planet is a British company which founded in 2017 and based in Bath, England.
The organisation Pure Planet Company, provide green electricity and gas to local consumers in
the United Kingdom. They make money or profit by charging a monthly membership fees in
order to provide cheapest offers so the customer can try their offers and enhance their interest
level towards the company (Kaufman, Pink and Holmes, 2016). The organisation Pure Planet
Company wants to expand their business in Europe, Portugal in order to increase their popularity
and increase their profitability. The company wants to expand because business expansion has
the potentiality to reveal or bring out the goods and services of the company to the wide range of
the consumers. Expansions support or help the company to develop and improve the sales of the
company and get or develop wide range of customer base towards the company. Expansion
method leads towards the high profitability in the company and more loyal consumer. As the
customer are much important part of the company (Pickles, Barrientos and Knorringa, 2016).
The company wants to expand in Europe, Portugal because, Portugal is a very and had always
considered as best country in the globe. Expanding in Europe, Portugal brings several many
opportunities for the company in context of development and grow in the market.
Advantages of expanding the business in Europe, Portugal:
Abundance of opportunities: Europe, Portugal is a very developed and growing region in
the globe. In other term Europe, Portugal is amended hotspot for the organisation in order to
make money and gain several opportunities for them (Shire, 2016). The environment of the

region is much strong and very stable. Also, The individuals of the Europe, Portugal is well
educated and very effective so these things create several opportunities for the company.
Large consumer Market: This is the another benefit for Pure planet in expanding their
business in Europe, Portugal. The Europe, Portugal country covered with huge area of market as
the population of Portugal is very large (Tarnopolsky, 2019). The nations which are connected to
the Portugal has permission of free happening or motion of product, services, and individuals as
well. Europe, Portugal provide freedom in order to provide and moving goods and services to the
consumers of the Europe, Portugal.
Access to an well educated workforce: In Europe, Portugal country the audience or the
individuals are very talented and well educated. So these things provide great opportunities for
the Pure Planet Company, to create and develop more innovative ideas and concept for the
company so that they create more success and profitability for the company.
PESTLE ANALYSIS
Pestle analysis is used to identify and examine external factors which give their impacts
on the company while expanding their business in the nation. PESTLE analysis represent
political, cultural, economical, legal and many more factors that will create impact on the
business. So this concept or model will help the company to identify and analysis threats and
opportunities for the company (Grodal, 2018). So the PESTLE analysis of Pure Planet Company,
in context of expanding their business in Europe, Portugal is mentioned below:
Political Factor: The political factors of the Europe, Portugal country is stable means the
government of the Europe, Portugal is much stable while in UK Political stability is one of the
country's greatest assets; nevertheless, Brexit (the United Kingdom's exit from the Europe,
Portugalan Union) has sparked uncertainty and political discussion.. The aims of the Europe,
Portugal political factor are cut down each and all the barriers and issues which is facing by the
Europe, Portugal.. So because of these issues an organisation can face issues while expanding
their business (Jin, Liu, and Lu, 2019).
Positive aspects: As the country is making new rules and regulations so its create
opportunities for them as it make easy for them to understand analyse new rules and policies.
Negative aspects: The Europe, Portugal is facing some issues in context of Brexit, as
Britain remove themselves from the Europe, Portugal so it is become quite difficult for the
company to manage and develop all the rules and regulations.