Voyages Resort Feasibility Study

This assignment presents a feasibility study for the development of a new Voyages Resort within a national park in Queensland, Australia. The study reviews background information on tourism in national parks, conducts a competitor analysis comparing Voyages to Fitzory Island and Mercure Gold Coast Resorts, and analyzes market demand for retreats in these locations. Recommendations are provided based on the findings, emphasizing the alignment of the proposed resort with both Voyages' strategic plan and government initiatives promoting tourism within national parks.

Resort Feasibility Study

TABLE OF CONTENTS
Reviewing and analyzing background information.....................................................................3
Undertaking a competitor analysis..............................................................................................3
Demand / market analysis............................................................................................................3
Recommendations........................................................................................................................4
REFERENCES................................................................................................................................5

Reviewing and analyzing background information
Queensland’s parks and forests attract millions of international & domestic visitors every
year. This in turn makes significant contribution in the Queensland economy. Statistics and other
reports preset that Newman LNP government is moving quickly to include commercial activity
as an object in the nature. Further, national parks and other protected areas are considered as
jewels in Australia’s conservation crown (State of the park national park priorities, 2018). Thus,
several plans have developed by state department for the improvement of national parks which in
turn delivers more revenue, improves health and contributes in disaster mitigation.
Undertaking a competitor analysis
List of Voyages competitors in Queensland include Fitzory Island and Mercure Gold
Coast. Both are considered as direct and indirect competitors of Voyages. Competitor’s
evaluation on the basis of current planning aspects is enumerated below:
Basis of difference Voyages Resort Fitzory Island Resort Mercure Gold Coast
Resorts
Current or planned
similar retreats in
Australia
Opening resorts in
National park
Planning to establish
resorts globally but not
in national parks
Same as Fitzory
Demand / market analysis
From assessment, it has identified that demand for retreats in national park is increasing
significantly at both local and international level. Further, through evaluation it has identified
that Queensland economy has generated $4 billion in a years from the tourists visited national
parks (State of the park national park priorities, 2018). This aspect clearly shows that both local
and international customers highly prefer to visit national parks. Adventure / active retreat
experiences may be served as a tourist’s motivation pertaining to the resorts in national parks.
This is highly differs from the other types of accommodation because national parks provide
tourists with amazing natural and wildlife experience. Pollution free environment and natural
attractiveness are recognized as main tourist’s experiences and needs. On the basis of such
aspect, tourists want big grounds and adventurous sports that make their experience memorable.

Hence, for gaining and sustaining competitive edge over others owner of Voyages resort should
focus on offering special visit to the tourists. H Moreover, potential visitors have desire to enjoy
naturalness of such national by visiting the same through specific transportation mode. This in
turn complements Voyages brand and helps in getting the desired level of outcome or success.
Recommendations
By doing research, it has assessed that proposed resort will significantly contribute in the
Voyages strategic plan and government plans for tourism in national park. State government
prioritizes protection of wildlife as legacy to the future generations. In addition to this, Voyage
places high level of emphasis on providing customers with experience based holidays. It offers
accommodation facility to the tourists in wilderness locations. Thus, by taking into account all
such aspects it can be presented that potential plan in relation to the establishment of resort in
national park is highly integrated with Voyages strategies and state government plans. Further, it
is advised to Voyages to expand operations in the national parks and attain success by
influencing more tourists.

REFERENCES
Online
State of the park national park priorities. 2018. [Online]. Available through: <
http://www.npaq.org.au/Protected%20Magazine/2015%20FEB-MAR%20Protected%20for
%20EMAIL.pdf >.