(solved) Resort Management - Doc
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Added on 2020-01-28
(solved) Resort Management - Doc
Added on 2020-01-28
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RESORTMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1a) Analyse the functions of resort management for Spain office...........................................1b) Comparative analysis of resort structure for company......................................................4TASK 2............................................................................................................................................5a) Analysing the impact of effective quality system on legal and conflict situations............5b) How implementing quality systems impacted operations of the resort.............................8TASK 3............................................................................................................................................9a) Incidents that could affect resort operations at Costa del Sol............................................9b) Procedures to deals with possible incidents.....................................................................10c) Linking procedures on the basis of regulatory guidelines................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13ILLUSTRATION INDEXIllustration 1: Costa del Sol..............................................................................................................2Illustration 2: SERVQUAL Model..................................................................................................6Illustration 3: Dimensions of SERVQUAL model..........................................................................7
INTRODUCTIONHospitality industry is a widely and fastest growing sector of the economy. This industryoperates within the market to offer wide range of services to its guests. Further, this sectorfocuses on developing well developed guest and host relations (Agarwal and Shaw, 2007). Thetraditional concept of hospitality focuses on providing care and shelter to the travellers. In thecurrent global era, hospitality services can be defined as a combination of science andmanagement for providing comfortable shelter away from home. Resort management is a crucialand upgraded part of hospitality. This segment emphasizes on developing a recreational servicefor consumers who demands a peaceful and relaxing holiday experience away from home. Resort management provides full service experiences to its consumers which includelodging, accommodation, food and beverage, entertainment, adventure services, transportationetc. (Aldebert, Dang and Longhi, 2011). This segment of hospitality integrates all the services tooffer a luxury and stress free experience for guests at exotic destinations. The major aim of theindustry is to analyse consumer needs, coordinate and collaborate with destinations serviceproviders and arrange services for their guests. The functions of resort management deal withplanning, organizing, coordinating, marketing, promotion, communicating and relationshipmanagement. This is a complete integration of hospitality management in the overseas market(Goodall and Ashworth, 2012). Present study will develop a clear and in-depth analysis of resort management along withthe range of services that this segment provides to its consumers. The case analyses the newlyappointed tour operator which will help in developing a practical understanding about thefunctions, structure, service range, challenges and management concepts of the field. The studywill develop extensive research for establishing successful office in Spain (Howe, 2014). Thecountry is an exotic and popular tourist destination in the present era. It will create a properunderstanding about the areas of functions that the company has to manage in order to integratewith overseas market to provide complete range of services for the guests. The key focus ofresource management is to attain consumer satisfaction and repetitive demand for the company. 1
TASK 1a) Analyse the functions of resort management for Spain officeLML Holidays Company (Fictitious firm) is a newly established tour operating firmwhich has established its business in the UK market. The company presently is focusing onstarting resort management operations in Spain, which is a popular tourist destination with exoticbeauty and adventure services. The establishment of office in selected area demands effectiveintegration and management with overseas operations (Goodall and Ashworth, 2012). The casescenario mentions that the company is planning to offer accommodation in three base citieswhich are Marbella, Fuengirola and Torremolinos. These cities are situated in Costa del Solregion of Spain which is a coastal region. It is popular for tourism and has developed wide rangeof hospitality services. The functions of resort management that the company will be analysingare discussed hence forth. Coordination: This is one of the most crucial and significant function of resortmanagement. LML emphasizes on providing services of luxurious holiday experience toits consumers. Coordination is the function which will help the company in developingplans by analysing needs of potential consumers and integrating the same with overseas2Illustration 1: Costa del Sol(Source :)
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