Resort and Spa Management in Australia

Running head: Resort and Spa Management
Resort and Spa Management
Name of the student
Name of the University
Author note

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Resort and Spa Management
Introduction
The report intends to give an analysis on the subject of spa and resort management. In
order to proceed with the report, the study will focus on the resort and spa industry of Australia.
Thus in respect to that it must be mentioned that the spa and resort industry in Australia is
increasing day by day while generating a huge amount of revenue to the economy of the
company which demands a proper management (Cohen & Bodeker 2008). Therefore the study
exclusively lights upon the spa and resort industry and its growth over the years and the relevant
changes happened within the industry. The whole course of the discussion includes several
factors in line with resort and spa industry as well as the management of the company. The paper
gives a thorough analysis of the major factors that have an impact on the particular industry. In
line with that the paper discusses the recent paradigms within the industry and the relevant as
well as significant changes took place over the last fifty years. Towards the conclusion of the
report, the study discusses the market requirements of the resort and spa industry of Australia.
Finally the report sums up the entire discussion with relevant reference in order to maintain the
credibility of the paper.
A brief history of the Resort and Spa Industry in Australia
The resort and spa industry in Australia has observed a rapid growth over the years. The
growth of the spa and resort industry is still significant with a huge demand in the industry. Since
the Australian economy is developing on a greater pace, the tourism sector of the country is
flourishing with a large amount of revenue generation. The entire tourism industry of the country
is booming and the last year has experienced a record growth of 7 % (Penner, Adams & Rutes,

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Resort and Spa Management
2013). In respect to that it must be mentioned that the tourism industry is developing more than
any other sectors. The past two decades of the company. The rate of international visitors in the
country was around 8 million in the year of 2013 – 2014, which increased to 11% in terms of
growth in the year of 2016 – 2017 (Hall, 2012).
Thus it can be observed that the growth of this calendar year records the highest rate of
development in the past two decades. Since the country became destination for international
tourists, the resorts and spa industry has observed a bloom in line with the market requirement.
Depending on the requirements of the international tourists the resort industry is developing.
However, the places like Sydney, Melbourne and other major cities are tourist destinations for
national tourists also. Thus it must be said that the there has been a gradual yet revolutionary
change in spa and resort industry with globalization.
The urbanization and civilization has impacted the industry grossly in order to meet the
market requirements. The countrymen of Australia have been very keen of travelling from the
very days of their settlement which gave push to the development of travel and tourism within
the country. 1830s observed the birth of tourism sector in the country and the following decade
seen the growth of resort and spa industry (Jeans, 2010). The development of transportation has
further encouraged the growth of the tourism sector which in turn enhanced the growth of the spa
and resort industry. However, it deserves mention that the spa industry is a modern phenomenon
and during the last two decades the development of the industry has increased at a rapid pace.
The ecotourism during 1900s has further encouraged the expansion of the industry.