Resource Evaluation - Assignment

Critically Evaluate a Flagship Project. The flagship project will be Grand Central in Birmingham. We are not meant to side on the fence, so I believe it has been positive for Birmingham, however I still have to explain the negatives. A lot of it has to relate to the Egan wheel, which are bullet pointed in the assignment brief.

Running head: RESOURCE EVALUATION
RESOURCE EVALUATION
Name of the Student
Name of the University
Author Note:

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Table of Contents
Introduction..........................................................................................................................2
Egan Wheel..........................................................................................................................2
Governance..........................................................................................................................4
Transport and Connectivity.................................................................................................5
Services................................................................................................................................5
Environmental......................................................................................................................6
Equity...................................................................................................................................7
Economy..............................................................................................................................8
Housing and Built Environment..........................................................................................8
Social and Cultural..............................................................................................................9
Conclusion.........................................................................................................................10
References..........................................................................................................................11

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Introduction
The following report is all about revitalizing town and city center which stand out to be
important component in supporting different government plans. It merely helps in building new
and affordable homes in various countries. Most of the new towns are located in high growth
areas. It need to focus the large population which is served by vibrant. It is seen throughout the
city center providing new job opportunities along with being a part of the local community
(Rydén et al., 2017). Flagship development can be stated as high-profile and prestigious land and
property development that plays a key role in urban development. Flagship development are seen
in places where global and local influence completely intertwine. The global deal focuses on
tourists, investment, global firms and building image for international relations. In between the
year 1980 and 1990, the first flagship emerged and were implemented on the vacant land (Wang
& Chen, 2019). This was an empty land as a result of de-industrialization done from industries. It
was completely declining and moving out of the city. The first kind of flagship development
arise in the cities which suffered from de-centralization and related problem.
In the coming pages of the report, an idea has been provided regarding flagship project
“Grand Central in Birmingham”. After that benefits and drawback project of the Birmingham
project needs to be discussed.
Egan Wheel
Sustainable development can be easily stated as meeting the needs of the present without
compromising the ability of upcoming generation. In other words, it is the ability of the future
generation for meeting their own needs (Gornitzka & Maassen, 2017). Egan merely focused on
the point that sustainable communities need to meet the diverse need of both current and future

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residents, children, and others. In order to be sustainable, the communities need to address the
following points like
 Making effective use of different natural resources
 Enhancing the overall environment.
 Promoting overall social cohesion and its inclusion
 Strengthen the economic prosperity.
Egan has come up with a wheel which is the best tool needed for assessing the overall
sustainable communities. It is the best tool that is needed for underpin the future sustainability
(Andre et al., 2019). Flagship development is merely located near the city and geared just outside
the audience city center. The main area comprises of some mixed-function for housing, offices
and other facilities. Egan stand out to be the best tool which is required for judging sustainable
communities.

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Fig 1: Egan Wheel
(Source: Nganyi, Jagongo & Atheru, 2019)
Governance
In the year 2015, Grand Central was opened which aims to provide high-quality retail
space. It is completely anchored by 23,000-meter sq by John Lewis. It is located in Bullring
which is just above the redevelopment of new street station. It stands out to be as one of the
busiest train stations which lies out of London (Siddall, Schroder & Hamilton, 2017). The
government of UK aims in providing world-class railway which stand out to be part of wider
transport network. It aims to deliver opportunities outside the nation and important regions of
Great Britain. This stand out to be as one of right organizational and commercial structure

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provided by railway. It aims in providing much greater benefits to passengers and user (Bryson
et al., 2017). It can easily continue to provide support for strong much fairer economy.
Transport and Connectivity
Birmingham New Street station can be completely changed and named Grand Central
which stand out to be major transport and shopping hub. It ultimately leads to economic growth
and complete regeneration of Britain’s city (Benkwitz & Molnar, 2017). The very first Midland
Metro line was opened in the year 1999. This stand out to be clean, electric powered tram
system. Midland Metro link aims to cover some of the key areas in the busy transport areas
routes serving some of the local center in the way.
The route completely runs right from Birmingham Grand central (new street rail station)
serving stops at different corporate street, snow hill, and bull street. They are running within an
interval of 6-8 minutes during the day time and interval of 15 minutes in both evening and
Sunday (Trivedi et al., 2018). On 24 Sunday 2018, operation on this network is completely
gearing up for a required period of expansion. The project was completely taken over by West
Midlands Metro Ltd. This particular organization is owned by the authority of West Midlands
Combined Authority. It completely succeeded in the national express highlighting the concession
of the organization.
Services
Stakeholder highlighted the impact of station redevelopment that stand out to be positive.
It comprises of stakeholder organization and user group all highlighted the beneficial effect of
the project. All the required changes in layout of the station are inclusive of new access points
and improvement of the surrounding urban (Siddall, Schroder & Hamilton, 2016). It also focuses

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on addition of a new retail space which is transferred to new Street Station Birmingham. This
stand out to be spectacular gateway to the city. The station comes up with welcome and
accessible destination which has completely brought vibrancy to gateway of the surrounding
areas.
As a result of the increased attractiveness of retail experience and offers. In particular, the
new John Lewis has increased the catchment of visitor. Considering the southern side of the
station that is southern business development district area. Football stands out to be 12 times
much higher in comparison to station for redevelopment (Adams & Larkham, 2019). It clearly
highlights how the changes are done in the layout of the station. It is completely noticeable that
during commuter rush hour more specifically during closing and opening time of Grand Central
retail space. It stands out to be an event that is located at Birmingham more specifically at
Queensway.
Environmental
Investment in the southern side also started to increase. In the last few months, a new 26
storyed hotel has been approved and will be constructed on Hill Street. There is large and mixed
development which has been planned for the north side of Queensway. Neither would come
forward without making changes at the station (Anderton, 2019). All the property owners are
waiting for new station to open so that they can attract private finance. It is very much viable for
the organization to make investment in southern areas of the station. It is expected that the price
of property will increase by 14% in the given year. It merely highlights the point that investment
in new Birmingham New Street Station aims to provide a range of positive outcomes. This
merely includes both that is direct and indirect effects.

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It is expected that the hotel sector in Birmingham enjoys an occupancy rate which stands
around 80% for most of the year (Fantini & Polizzi, 2017). With increase in investment in local
business has ultimately resulted in station improvement.
Equity
The development of New Street Gateway proposal was led by the Birmingham city
council (BCC) completely highlighted to maximize the wider amount of economic development.
It is all about regeneration of potential which is completely unlocked by the given scheme
(Highmore, 2017). The key focus regarding BCC scheme development potential is all about
realizing the development of land. It is all about exploiting land use and planning with respect
improve the cohesion of city. A funding table has been provided below:
Source of Funding Amount (£)
Department of Transport 288
Network Rail 128
Advantage for West Midlands development 100
Department of business enterprise 100
Centro 10
Private Sector 124
Total 750
This particular 750-pound New Street Station was opened to the public in the year 2015.
The new station comes up with a feature of 43 shops which are located at the course level

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(Benoit, 2017). Grand Central shopping complex sits just above the station. It includes one of the
largest UK John Lewis store.
Economy
An economy is merely boost by positive effect which is caused as a result of flagship that
can easily boost the business intelligence. By building a visible symbol for renewal, business
needs to feel much more confident to invest in this zone. It has been completely stated that
biggest benefit for the impact of the flagship on local economies should not be underestimated
(Littlewood & Davies, 2017). There can be rise in development activity in the local areas of UK
where “Grand Central in Birmingham” stand out to be vital in adjoining areas. The flagship
project is completely responsible for increasing the overall number of tourists. Flagship aims to
play a key role in catalyse tourism and conventional industries. It aims to generate positive spin-
off effect on both local consumer industries service. This is seen for both in and close for the
renewed areas. Another kind of economic effect which is seen as a result of property values. The
complete question remains for the people who tend to have positive effect. Most of the flagship
were built a decade ago for some of the working class which lived next to industrial business
(Wang & Chen, 2019). It is all about dwelling of small and low rent-prices. Only from the house
and land owner who can be benefitted from the growing value of property.
Housing and Built Environment
The scheme regrading redevelopment of Birmingham New Station has been designed for
creating:
 Much more accessible, brighter and clear platform that is reached by public lifts and new
escalators.

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 It is sticking new station exterior which will add to the growing reputation needed for
good design.
 It aims in providing better links to and through the station along with eight entrances.
 There is a major stimulus needed for physical regeneration for the surrounding areas of
station.
The redevelopment of this station is completely carried out by the rail network along
Mace. In the south side of the business improvement district where the football will be 12 times
higher than prior to the station. It was redeveloped for highlighting how required changes are
done in the layout of the station (Gornitzka & Maassen, 2017). All the required improvements
are seen in urban areas. Both community social benefits development in the surrounding have
completely encouraged business to themselves only. Complete use of public space just outside
the station has helped in feeling much more dynamic. It has ultimately helped in encouraging
much more investment in this project (Andre et al., 2019). The connection between Midland
metro and New Street Station aims to provide increased access to national level options.
Social and Cultural
Social effect which this flagship have help in boosting the civic pride among most of the
residents. Flagship stand out to be a prestigious project which highlights the renewal which is
taking place. So, the people are living and around the development which an individual feel
proud of built area (Nganyi, Jagongo & Atheru, 2019). The result from “Grand Central in
Birmingham” clearly highlights that entire area needs to feel more or less proud regarding the
development. It does not matter if the residents are deprived to live in a particular area (Siddall,
Schroder & Hamilton, 2017). It has been seen that residents living near “Grand Central in

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Birmingham” have a bit of positive experience in comparison to people living away. But this
does not result in much significant difference.
Conclusion
The above pages help us in concluding the point that this report is all about the Flagship
development project “Grand Central in Birmingham”. Flagship developers focus on attracting
tourists and investment in it, along with making changes in the attractive image of the city. It
merely focuses on making private investment. The biggest drawbacks of the flagship are all
about providing large scale for regeneration in the neighborhoods. All the benefits can be
exploited if and only if the flagship developer makes the reposition of goals. If it is a negative
effect then the local community will be benefitted from this. Flagship project “Grand Central in
Birmingham” comes up with numerous benefits and drawbacks. Considering the positive impact
of the project on cities it has negative impact which should be neglected. Flagship project stands
out to be completely integrated with surroundings which worsen the social segregation.
Considering critiques of development, flagship tends to exists at present. There is large number
of benefits regarding flagship development which can provide the local scale for catalyzing in
nearby environments. In the above pages of the report, an overview has been provided regarding
the point of how flagship contributes to social, economic, environmental efficiency and physical
factors.

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References
Adams, D., & Larkham, P. (2019). The Everyday Experiences of Reconstruction and
Regeneration: From Vision to Reality in Birmingham and Coventry. Routledge.
Anderton, T. (2019). A tale of one city: The New Birmingham. BoD–Books on Demand.
Andre, R., Naghiyev, E., Leonide, A., Langemeyer, S., Gouveia, C., Dentel, A., ... & Kilkki, O.
(2019). Energy storage and energy management in distribution grids, communities and
buildings: results from SENSIBLE, a flagship project.
Benkwitz, A., & Molnar, G. (2017). The emergence and development of association football:
influential sociocultural factors in Victorian Birmingham. Soccer & Society, 18(7), 1027-
1044.
Benoit, M. (2017). Growing Up and Living in Shades of Grey: Ambiguity, Carnival, and the
Bildungsroman in Elizabeth Smart’s By Grand Central Station I Sat Down and
Wept. Laurier Undergraduate Journal of the Arts, 3(1), 7.
Bryson, J. R., Mulhall, R. A., Song, M., & Kenny, R. (2017). Urban assets and the
financialisation fix: land tenure, renewal and path dependency in the city of
Birmingham. Cambridge Journal of Regions, Economy and Society, 10(3), 455-469.
Fantini, V., & Polizzi, L. (2017). Virtual research as a tool for bottom-up urban design: the case
study of Birmingham. ARCHITECTURE, ARCHAEOLOGY AND CONTEMPORARY
CITY PLANNING, 13.
Gornitzka, Å., & Maassen, P. (2017). European Flagship universities: Autonomy and
change. Higher Education Quarterly, 71(3), 231-238.

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Highmore, B. (2017). Out of Birmingham: towards a more peripatetic cultural studies. Cultural
Studies Review, 23(1), 3-17.
Littlewood, J., & Davies, G. (2017). The Sustainable regeneration of the Swansea High Street-a
cohesive community.
Nganyi, S. M., Jagongo, A., & Atheru, G. K. (2019). Determinants of Government Expenditure
on Public Flagship Projects in Kenya. International Journal of Economics and
Finance, 11(6), 133-133.
Rydén, M., Lyngfelt, A., Langørgen, Ø., Larring, Y., Brink, A., Teir, S., ... & Karmhagen, P.
(2017). Negative CO2 emissions with chemical-looping combustion of biomass–a Nordic
energy research flagship project. Energy Procedia, 114, 6074-6082.
Siddall, R., Schroder, J., & Hamilton, L. (2016). Building Birmingham: A tour in three parts of
the building stones used in the city centre. Part 2: Centenary Square to Brindleyplace.
Siddall, R., Schroder, J., & Hamilton, L. (2017). Building Birmingham: A tour in three parts of
the building stones used in the city centre. Part 3. Around the shops from the ‘Back of
Rackham’s’ to the Bullring.
Trivedi, P. J., Hubscher, S. G., Heneghan, M., Gleeson, D., & Hirschfield, G. M. (2018). Grand
round.
Wang, J., & Chen, L. (2019). Guerrilla warfare, flagship project: The spatial politics of Chinese
rock in Shenzhen’s post-political making of a musical city. Geoforum, 106, 349-357.