Resource Management for CafePod Coffee Co.

Resource management is an important task that every organization needs to do in order to make sure that they are doing their management effectively and efficiently. In context to CafePod coffee co., this article discusses the current situation of small businesses, macro and micro environmental analysis, resources required, and a resource plan to achieve their goals and objectives.

Resource
management.

Executive summary
Resource management is an important task that every organization needs to do in order to make
sure that they are doing their management effectively and efficiently. It will help the company in
allocating their resources appropriately and will also help in making sure that the company is
having a right combination of talent and appropriate resources. It will help the company in
achieving their goals and objectives.

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current situation of the small businesses ...................................................................................1
macro and micro environmental analysis....................................................................................1
Resources requires: 5 M's............................................................................................................4
Resource plan..............................................................................................................................5
Audience: ...................................................................................................................................7
Detailed plan...............................................................................................................................7
Present a new plan: .....................................................................................................................8
RECOMENDATIONS....................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Resource management refers to the4 allocation of resources of the company efficiently and
effectively so that the company can use those resources on optimum level of productivity. The
management of the resources includes providing right material or resources to right job so that
the production of the company cannot get interrupted (Anwar and et. al., 2020.). The resources
includes technology, machinery, material, finances or human resources. Allocation of scare
resources requires the most of the management as the company wants to ensure that the internal
as well as external resources of the company are allocated with utmost efficiency according to
the time and the budget allocated. In context to, CafePod coffee co., they are independent coffee
business and are providing adventurous coffee to their customers. The company was
incorporated in the year 2011 and since then the company is providing services to the customers
of London. The company's aim is to provide best in quality to their customer which they can
enjoy at the comfort of their homes. The company was founded by entrepreneurs Peter Grainger
and Brent Hadfield. The founders wants to provide best roasted coffee to their customers which
can bring happiness in their lives.
MAIN BODY
Current situation of the small businesses
The situation of small businesses currently are not very good as the companies are having a very
hard time due to the pandemic. Specially the food and beverages industry has severely affected
by the COVID 19. people are not willing to buy food as they are concerned about their health
and does not want to intake anything which is not good for their health (Baran and et. al., 2019.).
In context to CafePod Coffee Co., the company is providing coffee to customer at the comfort of
home which is a good thing as people are comfortable in takeaways.
macro and micro environmental analysis
PESTEL ANALYSIS
It is an analysis that helps the company in determining the factors of the external environment of
the company that can affect the management as well as workings of the company. these factors
are essential for the company and are needed to be analysed while entering into any new market
or in existing market from to time.

Political factors: These are the factors that are determinants of the factors that can
interfere the free market in which the company is operating. Also it refers to the degree of impact
that the government can make on the workings of the industry (Cantoni, F. and Mangia, G. eds.,
2018.). It includes tax rates, political stability, trade regulations, employment laws, safety
regulations, etc. in context to CafePod Coffee Co. they have their presence in only one country
which is London so the company have to take the political stability of the country only.
Economical factors: these are the factors that determines the economic performance of a
country. While entering any new market it is important for the companies to make sure that they
focus on these factors in order to remain profitable. It includes economic growth, inflation rates,
unemployment rates and policies, business cycle, etc. In content to the company, they have to
analyse the economic performance of London in order to make sure that they are profitable.
Social factors: These are the factors that are related to the rules and norms of the society
in which the company is operating. It includes customer demographics, lifestyle, career attitude,
cultural limitations and education (Chaudhary, R., 2020.). By analysing this factor the company
can understand the needs of the people of the society in which they are operating. In context to
the company, These norms are needed to be followed by the company in order to have smooth
functioning and in order to maintain the reputation of the company in the market.
Technological factors: These are the factors that determines the advancement of the
technology that is prevailing in the market. It refers to the up gradation of the technology that is
involved by the competitors into their workings. the company needs top make sure that they have
upgraded technology in order to make their processes efficient and to make sure that the
company is having competitors advantage in the market. In context to the company, they have to
make sure that they have the latest technology in their workings so that they can have
competitors advantage in the market. The company has best in class roasting machines and
individuals that are best roasters in the industry.
Environmental factors: These factors are concerned about the environmental impact
that can be caused by the workings of the company. The workings of the company can have a
major impact o0nb the environment and people are getting more and more concerned (Gilal and
et. al., 2019.). People want to use the products that are sustainable and are not causing any
damage to the environment. In context to CafePod Coffee Co., they need to make sure that they
are not harming the environment in any case.
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Legal factors: These are the factors that are related to the rules and regulations of the
country in which the company is operating. Every country has their own set of rules and
regulations that the company have to follow in order to avoid any legal issues. Legal issues can
interrupt the workings of the company and can also have a sever impact on the reputation of the
country. In context to CafePod Coffee Co. it is important for the company to make sure that they
are aware of the rules and regulations of London because they are operating in London only.
SWOT ANALYSIS
Strengths: The CafePod Coffee Co. are providing best in class coffee to the customers.
The company is providing adventurous coffee taste to their customers and are favourite stop for
strong coffee lovers. The customers of the company can enjoy their coffee at the comfort of
home (Järlström, M., Saru, E. and Vanhala, S., 2018.). The biggest strength of the company is
that they are providing high street coffee with exciting new strong blends that can attract large
number of coffee lover that are willing to try something new. Another strength of the company
that makes it different from there is that the company roast its beans a little darker by using drum
rosters which makes it even and smooth and help the company in making strong blends of
coffee.
Weaknesses: The biggest weakness of the company is that they do not haver any shop or
place where people can sit with their coffees and enjoy. The company is providing coffee
directly to home or for takeaway. Another weakness of the company is their price point. As the
company is providing best in class and quality coffee to the customers they have to charge
slightly higher charges which makes the company to loose the market where the customers are
not willing to pay high amount for coffee.
Opportunities: One of the biggest opportunity for the company is of expansion,. The
company is operating only in London and the company has captured a significant amount of
market of London. It is important for the company top expand so that they can increase the reach
of the brand and can also increase the profitability of the company (Shah, M., 2019.). their is big
opportunity for the company to diversify their business by making alliances with other firms or
by doing partnership within the industry.
Threats: The threats that are faced by the company currently is of competition in the
market. lots of people are entering into the market because of low entering barriers. their is an
increase in low cost coffee sellers in the market which makes it difficult for the company to
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make sales as the people are very price sensitive and this factor can break the market share of the
company.
Resources requires: 5 M's
Men: It refers to the human resources of the company that the company have to use effectively
and efficiently so that the workings of the company does not get interrupted. it is important for
the company to understand that human resources is one of the most important resource for the
company. It is important for the company to have a balanced workforce that can help the
company in achieving their goals and objectives (Siyambalapitiya and et. al., 2018.). The human
resource of the company are to be managed by the human resource department which can resolve
the problems of the employee and can help the company in providing job satisfaction to the
employee. It will help the company in retaining their talents as well as attracting new talent in the
company. In context to the company, they are having a team of best roasters of the industry
which helps the company in achieving the rich taste of the coffee.
Machine: It refers to the technological resources that are needed by the company. The
technological resources not only increase the efficiency of the company but will also increase the
accuracy in the workings of the company. The timely up gradation of resources is important for
the company in order to have competitors advantage in the market. It is important for the
company to make sure that they have knowledge about the prevailing technology in the market
so that they can invest in innovation otherwise there is higher chances that the company invest in
obsolete technology or the technology that the competitors already have the Q Grader
Programme is the coffee industry’s most recognised and coveted certification.
Method: It refers to the process that the company is adopting in order to do its operations. The
processes of the company are needed to be efficient and effective so that the company can have
an advantage (Turulja, L. and Bajgoric, N., 2018.). The efficient processes of the company
makes sure that the company is not wasting any product of the company. It is important for the
company to make sure that the processes or methods of the company are according to the needs
of the product or of the consumers demand.
Material: It refers to the raw material that the company is using in order to produce a specific
product. The company needs to make sure that they have appropriate raw material so that the
workings of the company does not get interrupted. It is important for the company to make sure
that they have sufficient scares resources if any used in production process. The material is
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necessary for the company to produce any product as without material the company will not be
able to start their production process. In context to the company, they like the material that they
receive from India, central America, South America and Indonesia.
Money: It refers to the financial resource that is required by the company. These are the required
funds that the company have to arrange in order to make sure that the workings of the company
does not get interrupted. The funds are one of the major resource that the company must have in
order to make investments (Zhao, Y., 2018.). The company will not be able to purchase any
material or hire any employee without any funds. It is one of the basic resource that is needed to
be estimated by the company before starting any business and allocate effectively and efficiently
so that the company can complete the work within budget. In context to the company, the owners
has invested $5.2 million in total in order to start the business.
Resource plan
Concept and its significance
Resource plans are created by the planning department of the company before starting any new
project in order to make sure that the company allocate the right resource to the right job
effectively and efficiently (da Rosa Righi and et. al., 2019.). It will help the company in
determining the type of labour that 9s required by the company, what are the equipments that are
needed by the company in order to complete a specific task, the list of raw material required also
is their any scare raw material that requires extra attention, etc.
Information about the use of resources
Human resource: The human resource is one of the most important resource of the company as
a talented workforce can help the company in achieving its goals and objectives where as an
unskilled workforce can make losses for the company. It will help the company in completing
their task efficiently and effectively by giving good performance and by working on optimum
productivity.
Operation function: The operations functions is one of the core responsibilities of the upper
management of the company. The operations function includes visualizing and realizing the
strategy and make sure to manage and look after all the manufacturing and distribution process
(Pham and et. al., 2020.).
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Aims, objectives and long term goals
The aim of the company is to make sure that they are providing strong and unique coffee blends
to their customers. The objectives of the company is to provide best in quality coffee blends to
their customers which can bring happiness in their lives (Humphries and et. al., 2018. ). The long
term goal of the company is to expand in different market so that the company can reach to their
potential customers and can attract the larger and the bigger market share of the country. The
company has its operations in London only and wants top expand its business so that they can
have a bigger consumer base.
Theoretical application
Organizational life cycle theory: This theory focusses on the development of the product on the
life cycle stages of the product which is formation, growth, maturity, decline and death. The
theory states that at all the levels of the product life cycle that company needs to make sure that
they have efficient workforce (Gilland et. al., 2018.). Also the theory states that the company and
its product requires workforce even at the maturity stage as without the workforce the company
will not be able to survive and grow.
Types of organizational plans
Strategic planning: These are the planning that is made by the top level management of the
company for the long term goals that the company wants to achieve. It will help the company in
attaining their goals and objectives with optimum efficiency and effectiveness. These are
generally the important plans that needed high amount of attention and requires large amount of
funds as well.
Tactical planning: These are the short range of business goals that are setted by lower level
management. These types of planning are not related to the long term goals and that is the reason
why they are generally made by the lower level of management (Cumming and et. al. 2020.). It
is important for the company to make sure that the decision making authority in this level is in
experienced hands.
Contingency planning: these are the other plans that can be taken by the company in case the
taken one fails. It is important for the company to have another plan which can be used in case of
emergency when the first plan fails.
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Operational planning: This refers to the planning that is related to the planning of allocation of
tasks and goals and requires attention in order to provide right working schedule to right
employee so that their productivity can be enhanced (Guest and et. al. 2020.).
Audience:
When the company have business mentors as audience it is likely to be possible that the business
will have more confidence in the decisions that they take. The mentors will help the
company in taking more beneficial decisions that can help the company in implementing
correct decisions (Moktadi and et. al. 2019.). The relationship with the company to their
audience is a long lasting relationship and are very important for the company to have ion
order to make right decisions.
Detailed plan
Convincing stakeholders for finances: In order to convince the stakeholders for the finances
that company needs to make sure that they have a plan that the financier needs and not the one
that the company needs. They have to deliver the plan that has all the qualities which can
convince the stakeholder (Ogbeibu and et. al., 2020. ). The company needs to make their facts
ready and make sure that they are taking in the business language which makes it easier for the
stakeholders to understand.
Ensure that resources are maximised and remedial actions have been taken: It is important
for the company to allocate their resources in a way which can have the optimum utilization of
the resources and can help the company in achieving their goals and objectives.
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Present a new plan:
These are the factors that the company must take into consideration in order to make sure that the
company is having a successful planning and strategy which can help them in making their
working towards expansion more effective and efficient.
Human activities: These are the efforts of the employees of the company and it is
important for the company to give right directions to them so that the company can achieve their
goals and objectives (Ouyang and et. al., 2019.).
Operations: These are the process of the company with the help of which the company
can make sure that they are efficient in their processes.
Budget: These are related to the finances of the company which are needed to be
allocated correctly in order to avoid any out of funds situation.
Time: It refers to the completion time calculated by the company and the resources are
allocated according to that time frame (Wang and et. al. 2018.). It is important for the company
to make sure that the project is completed within the projected time.
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RECOMENDATIONS
It is recommended to the company to make sure that they are having digital presence. It will help
the company in reaching to their customers without spending much cost on marketing and
promotions.
Second recommendation is to emerge technology in the business. It will help the company in
having competitors advantage in the market.
Third recommendation is to have the company must do market research and analysis through
macro and micro environmental factors in order rt make sure that the industry and market is
suitable for the product of the company.
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CONCLUSION
From the above report it is concluded that the company must ensure that they have analysed the
micro and macro environment of the company. It will help the company in analysing the
environment of the industry and will also help in analysing the factors that can affect the
workings of the company. A business plan is also given in the report which will help the
company in making their expansion strategy and can help the company in planning accordingly.
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REFERENCES
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Cantoni, F. and Mangia, G. eds., 2018. Human resource management and digitalization.
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Moktadi and et. al. 2019. Antecedents for greening the workforce: implications for green human
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Ogbeibu and et. al., 2020. Technological turbulence and greening of team creativity, product
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Wang and et. al. 2018. Resource management for device-to-device communication: A physical
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