The largest retailer and electricity generator in New Zealand

In Ireland market there are large number of suppliers of power to the consumer which became a threat for the Meridian to enter into the Ireland market but the unique concept of using renewable energy and support from the Ireland government help them to enter into the market. The various suppliers of energy also increase the competition into the Ireland market but the franchising system and the regulatory framework code or various regulation of Ireland to make the environment carbon emission free help Meridian to enter into the market and established their business with the competitive advantages