RESPONSE PAPER 2
Introduction
As a student in in one of the busiest colleges in Australia, I have spent a lot of time in
Hospitals in the recent past. This means that I have come across many women visiting hospitals
because of different sicknesses. I have seen women visiting health centers to seek treatment for
cervical cancer, colon cancer, mouth cancer, lung cancer, and breast cancer. On the most
memorable of all, I have met women who agitate in pain from breast cancer, which has led to
many deaths in women.
At this stage of life and the studies that I have taken, I do not believe that I am the kind of
a person who will be in a peer and go out clubbing over the weekend , so I was captivated by
Jenny Goodare from Drink Tank news which explains “why we should not celebrate female
empowerment with alcohol” the author explains that alcohol is carcinogenic and that
approximately 830 Australian women are infected with alcohol-related cancer every year. He
points out that out of the 830 women, 144 will die (Jenny, 2019). He surprisingly points out that
only 16% of all Australian women are aware of alcohol-related breast cancer (Jenny, 2019).
Every sip or gulp increases the risk of getting breast cancer! Unfortunately, the alcohol industry
is targeting women as potential customers in the Australian market (Jenny, 2019). The industry
points out that “making your venue female-friendly and ensuring your market programs are
appealing to women will show up in your online reviews, customer loyalty, and bottom line”
Mothers and professional women are potential targets for marketers in social media. The
industries pay women advertisers who influence women about alcohol. The promotion portrays
alcohol as a cure for motherhood stresses and also aligns alcohol with women empowerment.

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