Responsibilities and Roles of Marketing Functions - McDonald

Added on - 22 Jul 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Responsibilities and roles of functions of marketing............................................................31.2 Roles and duties of marketing in wider context of organisation..........................................51.3 Roles and Responsibilities in context of marketing environment.........................................71.4 Significance between marketing function and other operational units.................................71.5 Key elements of marketing function and interrelation with other units................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing procedure is very crucial for an organisation as facilitates a company indeveloping their sales of services helping in the services and products in the organisation (Raj,Walters and Rashid, 2012). The major purpose of designing a marketing strategy is to providesatisfaction to clients through undertaking various procedures such as promotion, marketresearch, market analysis etc. that helps in smooth functioning and conduction of strategies ofmarketing. With the utilisation of marketing mix, product can be placed in appropriate andsignificant way. McDonald is one of the largest fast food chain which has expanded in globalmarket. This report will discuss marketing role and its interlink with other unit functions.TASK 11.1 Responsibilities and roles of functions of marketingMarketing is generally the administration and management which help in relationshipexchange. This refer to the building procedures, designing activities, institutions structuringthrough using the delivering and communicating with offer exchange activities. This transformedin specific partner, consumer, society, clients etc. So this can accomplish their needs anddemands through balancing marketplace structure. On the other hand, innovation is the businesspremier elements for administration of the business practice.Marketing Concept:As per the each business organisation concept, company has topursuit the preferences or needs of several consumer for manufacturing the services and productsaccording to the client's needs and choices. McDonald focus over the marketing concept that aidthem in meeting and boosting the level of profitability. They are given their services andproducts to several consumer in huge geographical sector. McDonald can manage better relationwith their clients with the assistance of marketing concept. Organisation an conveniently analysethe preferences and client's choice with the help of consumer philosophy evaluation. Vision andmission of enterprise can be recognised with marketing concept. There are major five marketingconcepts which are discussed as below:Production concept: There are several different type of service and products which aremanufactured on each and every consumer needs of services from higher to lower cost.McDonald is working on seeking the needs of product production and make the requiredactivities according to it (Pike, 2015).3
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