Marketing Plan of Pet Food Industry : Report

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Added on 2020-01-16

Marketing Plan of Pet Food Industry : Report

Added on 2020-01-16

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MARKETINGESSENTIALS

Marketing Plan of Pet Food Industry : Report_1

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1P1. The key roles and responsibilities of the marketing function while launching new product.....................................................................................................................................................1P2 How roles and responsibilities of marketing relate to the wider organisational context.......2TASK 2 ...........................................................................................................................................4P3 Produce and evaluate a basic marketing plan for your Pet food organisation.......................4P4. Comparison of 7 PC's of marketing of pedigree and Armstrong Richardson ......................7CONCLUSION ...............................................................................................................................9REFERENCES ...............................................................................................................................9

Marketing Plan of Pet Food Industry : Report_2

Marketing Plan of Pet Food Industry : Report_3

INTRODUCTION Marketing is very necessary for every business. Marketing is a process by which goodsand services reach to its final consumers. In marketing the company needs to understand thecustomers needs and wants (Hair, 2015). To implement the marketing in effective mannerenterprise need to understand the essential of the marketing. Ever organisation has its competitorin the market to gain the competitor advantage company needs to do the commerce activities inproper way. To company need to study the power of the marketing in the competitive businessworld. Essential of marketing includes branding, promotion, segmenting and targeting. The company which is to be considered in this report is pedigree wholesale. Thecompany is UK based. The company is the leading suppliers of the pet foods in the retail sector.They have the business expanded around the world (Wilson, 2014). In this report the responsibilities has been discuss when the new product launch in themarket. How the marketing department coordinate with the other department of the enterprisealso mention in this report. The marketing plan also produce in this report for the pet foodindustry. The comparison has been made to achieve the business goals and objectives. TASK 1 P1. The key roles and responsibilities of the marketing function while launching new productThe company needs to provide new products to its customer for their satisfaction. Whenthe company is decide to launch the new product they should have the knowledge andinformation about the market. Product, customers expectations. This enterprise has to give theeducation about the product to its consumers, communicate the value of the good and help themto purchase the merchandise. Marketing is the vital concept to transfer the product in theconsumer hands. The marketing function play important role to launch the new merchandise inthe market. The organisation take certain decision like how they fix the prices, how the productcan be sold, how the company can retain the customer and increase the sales. When the enterprise is launching any new product they need to do the market researchand understand the consumer needs and wants. Understand every consumers needs is verydifficult task. However the marketing department play the important role to solve this problem.In this report the demand of pet food influence by the people who have the pet and they buy thefood according to the type of pet they have. The demand of the pet food is rising in UK and with1

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