Business Environment Report PDF
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Added on 2020-01-07
Business Environment Report PDF
Added on 2020-01-07
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BUSINESSENVIRONMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................5TASK 2............................................................................................................................................62.1.................................................................................................................................................62.2.................................................................................................................................................72.3.................................................................................................................................................8TASK 3............................................................................................................................................93.1.................................................................................................................................................93.2...............................................................................................................................................103.3...............................................................................................................................................11TASK 4..........................................................................................................................................124.1...............................................................................................................................................124.2...............................................................................................................................................124.3...............................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCE.................................................................................................................................152
INTRODUCTIONBusiness environment help to identify opportunities and threats for the organization tounderstand future problems or issues (Gupta, 2013). This is helpful to build interaction betweenorganization and its environment using different types of resources effectively. Present report isbased on Iceland Supermarket which is the largest retailer of food products in UK. They offerfrozen foods which include prepared meals and vegetables. They also provide non-frozengrocery items such as meat, dairy and dry goods. This report covers different businesses andextent that help to meet objectives of different stakeholders. Furthermore, it emphasizes onvarious responsibilities within the organization and strategies to meet them. Moreover, itincludes explanation of different economic system and impact of fiscal or monetary policy on thecited firm. In addition to this, report evaluates impact of policies made by European Union onbusiness. At last, it focuses on significance of international trade on the chosen enterprise. TASK 11.1There are different types of organization such as public, private and voluntary sector.Every company has different purpose and accordingly they provide products or services to theircustomers (Porter and Rivkin, 2012). Following are the firm which have different purposes:(a) Iceland Supermarket: This is the largest supermarket of UK which want to provide productsbased on quality, value, and health & nutrition. In this context, they provide products accordingto taste and preference of customers with less period and waste. Thus, Cited firm can use onlythose things which is required for them, it helps to reduce their wastage. They also provideproducts and services with the best quality so they can ensure that food is coming from authenticand trusted sources (Zhang and Huang, 2012). This organization dealing in private sector of UKcountry. There purpose is to expand market share so that they can achieve more profits for theirbusiness. (b) KFC: The main goal of KFC is to provide good food for customers that create positiveimpact on them. Along with this, they also want to make happy from the product so they againcome back for more goods. They mainly focus on customer satisfaction so they try to maintain it3
for their customers (Kim, Suresh, and Kocabasoglu-Hillmer, 2013). Further, they made healthieroptions towards the products of business such as quality, freshness and valuable sources, etc.Along with this they want to expand their KFC restaurants in global marketplace. They areserving their products in private sector of UK as well as other marketplace. Main aim of KFC isto expand there market at existing workplace as well as other countries so they will achievecurrency from the other region.(c) Transport for London (TFL): TFL provides travel services to customers in London's. Theyare mainly tried to offer luxury services to their customers. Thus, they plan to improve travel inthe capital and manage job role for people that how they get around the world's dynamics cities.This organization working as public sector company (Richards, Egri and Schroll‐Machl, 2012).Their main aim is to provide better services to their customers. (d) Cancer Research: Cancer Research provides funding for basic and transnational research fortreatment of cancer. They also use this fund to healthcare delivery research in psycho social,public health, policy and so on. Their purpose is to make fund for scientists, doctor and nurses tohelp people who are suffering from cancer. They also make councils of trustees who set strategicdirection and monitor the delivery of charity fund (Rogerson and Rogerson, 2012). They areworking as public sector's organization. There purpose is to provide fund to needy people andawareness regarding the health issues so that they can reduce crucial disease from the country. 1.2Every stakeholder has different objectives towards the business performance. In thiscontext, stakeholder includes employees, customers, shareholders, trade union, and management,etc. In Iceland Supermarket, manger is perform activities which help to them accomplishbusiness goals as well as objectives of stakeholder:Internal stakeholderInternal stakeholders are those people who are working within the business and theycontribute in the success of organization (Rossi, Vrontis and Thrassou, 2012). Following are theinternal stakeholder which are included in the cited firm:Employees: Employees are the group of persons who work for organization and getremuneration for that. Cited firm give them appropriate salary so that they can easily4
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