RESPONSIBLE ENTERPRISE ASSIGNMENT

Running head: RESPONSIBLE ENTERPRISE ASSIGNMENT 2
Responsible enterprise assignment 2
Name of the Student
Name of the University
Author Note

RESPONSIBLE ENTERPRISE ASSIGNMENT 2
Table of Contents
1. Executive summary:...........................................................................................................1
2. Introduction and background:.............................................................................................2
3. Responsible enterprise in action:........................................................................................4
4. The role of consumer or responsible marketing:................................................................6
5. Conclusion and recommendations:.....................................................................................8
Appendix:...................................................................................................................................9
References list:.........................................................................................................................10

RESPONSIBLE ENTERPRISE ASSIGNMENT 2
1. Executive summary:
The report addressing the responsible practice of the organization such as Primark
ascertains that the company is taking increasing effort to incorporate sustainable and socially
responsible marketing practices. It has been found that Primark being one of the fashion
retailers is entitled to address the ethical issues faced in their business operations. Such issues
are addressed by incorporating the sustainable development goals into the business practice
and functioning’s. What has made Primark more ethically and socially responsible is the
collapse of Rana Plaza as one of its suppliers used to source materials. The supply chain of
Primark has been made transparent and responsible so that all the sustainability aspects are
addressed. However, it is recommended to the organization to take and design adequate
measures for removing the scepticism of people about the incompatibility between
sustainability and fashion and make them believe that they both can coexist. Fashion retailer
should adopt appropriate measures of environmental sustainability and ethical trade for
promoting responsible marketing. It is important that the sustainable retailing is promoted
from an integrated perspective so that the trade-off between the economic, environmental and
social axes can be analysed.
2. Introduction and background:
The report is prepared to identify the particular ways that make organization more
responsible in practice. The objective is to examine and analyse the theories of sustainability
through the practical examples. In addition to this, the role of responsible marketing is
discussed by drawing on the appropriate theory and examples. The chosen organization for
analysing the theory is from the fashion industry that is Primark and one of the non-profit
organization such as Young Foundation. Every organization adopts a strategy of
sustainability for improving the trust, brand image and reputation along with the waste

RESPONSIBLE ENTERPRISE ASSIGNMENT 2
reduction and energy usage (Camilleri 2017). Primark is an international retailer offering
beauty, latest fashion and homeware at the best value and operates in around twelve countries
across America and Europe. The reason Primark respond and aligns its operations to the
sustainable development goals of UN is to improve their supply chain and overall
performance. In addition to this, they intend to diversify and build vibrant value chain for
increasing the communities’ prosperity. Moreover, aligning with such sustainable
development gaols is also to ensure that plastic packaging is recyclable, reusable,
compostable and biodegradable (Auke and Simaens 2019).
It was in year 2013, low price aspect of the company was scrutinized due to the
collapse of the Rana Plaza where the clothes made by Primark was manufactured. This called
for the company to develop and build a team focusing on the environmental, ethical trade and
sustainable issues. Primark incorporated all the sustainable development goals in its strategy
of marketing so as to address all the ethical issues. A number of goals of UN sustainable
development gaols such as protecting the planet, ending the poverty and letting people enjoy
prosperity and peace is supported by the sustainable objectives of Primark (Primark.com
2020). The importance of engagement and collaboration is recognized by the company as a
way that helps in ensuring sustainable change and increasing leverage being affected at the
industry level.
Such goals include sanitation and clean water, responsible consumption and
production and infrastructure innovation and industry. In setting the strategy of company,
rigorous approach is taken by the company to lower the impact on the natural capital such as
global supply chain, biodiversity and water and soil. The environmental management of the
supply chain by improving the performance improvement initiatives and industry wide
monitoring. However, it is believed by the organisation that real improvement can be
generated by collaborating with the sustainable apparel coalition so that the complexities