Restaurant Survey | Quantitative Methods

Running head: QUANTITATIVE METHODS
Quantitative Methods
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QUANTITATIVE METHODS
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Executive Summary
The study on the restaurant survey shows several sections based on respondent's reviews. The
customers are the main factor in the restaurant and customer satisfaction trade. The restaurant
is located in Egham, which offers fresh and varied food. The survey has been done based on
the questionnaire survey. In this study, the owner of the company takes only the online and
panel research company. There are two main competitors in the survey. In this survey, there
are 200 respondents have been collected by the questionnaire method. In which there are 86
of the respondent follows or familiar with the Hub restaurant, 65 of the respondent familiar
with the Crosslands restaurant and 49 of the respondent most familiar or select with the
founder’s restaurant.

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Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Research Background.............................................................................................................3
Objectives...............................................................................................................................3
Description of relevant theoretical concepts..............................................................................4
Research Methods and Procedures.............................................................................................6
Questionnaire development and Pre testing...........................................................................6
Sampling method...................................................................................................................6
Sample Size............................................................................................................................6
Data collection.......................................................................................................................7
Data analysis and Findings.........................................................................................................8
Discussions and Implications...................................................................................................18
Conclusions..............................................................................................................................19
Appendices...............................................................................................................................20
Questionnaire.......................................................................................................................20
Excel Output.........................................................................................................................22
References and Bibliography...................................................................................................28

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Introduction
Research Background
This study is based on a restaurant survey. The customers are the main factor in the
restaurant and customer satisfaction trade. The restaurants are located in Egham city, which
offers fresh and varied food. Moreover, this restaurant situated in a friendly and family-
oriented environment. The major aim of this study is to operate and growth of the future
business (Manes, Liu and Dworkin, 2013). It is good to see that the owner of the restaurant
has a better understanding of the felling and the attitude of the customer. The survey has been
done based on the questionnaire survey. In this study, the owner of the company takes only
the online and panel research company. There are two main competitors in the survey. These
are Hub and Crosslands. In the analysis section summary statistics and the various test have
been conducted. Also, conduct the perception of different restaurants. Another aim is to focus
on the competitive advantage (Alphonce, Alfnes and Sharma, 2014)
Objectives
 To determine the factors which are preferred by the customers for dinner in the
restaurant.
 To study the relative importance of every factor.
 To determine the major competitors between the customer and the owner of a
restaurant.
 Reflect the different improvement section of restaurant.

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Description of relevant theoretical concepts
The customers are the main factor in the restaurant and customer satisfaction trade.
The restaurant is located in Egham, which offers fresh and varied food. Mainly the quality of
a restaurant based upon the food quality, service and customer satisfaction. When the
customer satisfy about the service of the restaurant then this customer provides more
customers, like friends, relatives and so on. Thus this shows the growth section of a restaurant
(Namkung and Jang, 2013).
The restaurant survey focuses on various factors. These are screening and rapport,
ratings and importance, perceptions measures, relationship measure. The screening and
rapport section provides the customer regularly and the last six-month report define the
customers prefer or not for dinner at the restaurant. This study conducts three different
restaurants. These are The Hub, Crosslands and Founder.
In the section of importance ratings, six different section and ratings has been seen.
The six different sections are large portions, component employees, food quality and speed of
service, atmosphere and reasonable prices. The important rating ordered into 1 to 7 that is no
important at all to very important.
In the perceptions, the measure is also ordered into seven sections. That is 1 for
strongly disagree, and 7 for strongly agree. The perceptions reflect some points. These are
large portions, competent employees, about excellent food quality, service facility is quick or
not, the atmosphere is good or not and also about the prices ((Manes, Liu and Dworkin,
2013).
The relationship measure provides about the customers are satisfy or not on the
service of the restaurant. Thus this can be divided into seven sections, not satisfied to very
satisfied. The customer satisfaction that is the customers are return or not in the future to the

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restaurant. Moreover, this shows that one customer recommends or not their friend to this
customer.
In the classification, the section shows the number of children, gender, age of the
customer, an annual income of the customer.