Trends and Position of Retail Industry in Australia

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Executive summary
The purpose of the assignment is to demonstrate the trends and position of the retail industry
of Australia. The point of focus in this assignment is upon the department stores and discount
stores of Australia. The examples that are used to demonstrate the dynamics in Australia are
Myers, David Jones, JB Hi-Fi for department stores. For discount stores Kmart, Target and
Big W is used as examples. The trends that are analyzed is the growth of technology with the
advent of the concept of Amazon Go in the international market, growth of customization,
use of social media and utilization of high velocity big data to strategies.

Table of Contents
Introduction......................................................................................................................................3
Theoretical concepts of retail...........................................................................................................3
Wheel of retailing.........................................................................................................................3
Retail life Cycle...........................................................................................................................4
Department stores............................................................................................................................5
Discount stores.................................................................................................................................6
Historical background of the development of department and discount stores...............................7
Future of the retail industry in Australia..........................................................................................8
Conclusion.....................................................................................................................................10
Reference list:................................................................................................................................11

Introduction
Organisations can be divided into a number of segments based on their operation,
some organisation manufacture products; some provide services, some organisations helps
other in distribution while some make sure that the products reach the end customer.
According to Barry et al. (2017), a retail unit is a format in the marketplace where the buyers
and the sellers can meet. One of the main features of retail is the single point of sale directly
to the end customer (Varley 2014). The retail units are responsible for reaching out to the
customers and helping the companies in building a valuable relation with the customers.
There are a number of types of retail units like Department Stores, Merchandise specialized
stores, supermarkets, Warehouse Stores, small independent stores in local vicinity (mom and
pop stores), malls, dollar stores and the latest addition to the list is the e-tailers. In this
assignment the focus is on the discount stores and departments stores (Varley 2014).
Theoretical concepts of retail
Wheel of retailing
This is the concept in retail which phases through a time period of four stages of an
institution that operates in the retail industry. The first three stages explain a gradual
increment in the performance of the company while the fourth stage is the where there is a
new entry in the market. And the wheel continues similarly for the new organisation. The
term wheel of retailing was proposed by Malcom P. McNair (Worrall and Newman 2015).