Comparison of Retail Industry in Australia and China

This presentation compares the retail industry in Australia and China, highlighting the differences and opportunities. It also covers the current retail situation and future trends in both countries.

Retail Management
COURSE
TUTOR
UNIVERSITY
DATE

Introduction
 This presentation focuses on the retail industry between Australia and China.
 It aims at determining significant differences that bring about opportunities as well as
threats to the respective retail industry.
 The presentation will also address current retail situation in both countries as well as
future trends.

Australia Retail Industry Overview
 The retail industry in Australia is different from the retail industry in China based on a
number of aspects.
 China has a more robust retail industry as compared to other countries in the Asia Pacific
region as well as globally.
 However, there are a number of reasons that other countries can emulate from The
Australian retail industry.

Australia Retail Industry Purchases
 Consumers in the Australian retail industry are known to purchase
items from department and variety stores, Home wares and appliances,
groceries and liquor, digital downloads, Fashion among others such as
recreational goods and toys.

China’s Retail Sector Overview
 A number of factors contribute to the vibrant retail sector in China. Among these factors
include strong supporting economy, robust infrastructure, concentration in the urban
centers, high internet usage, increase of smartphones, Social commerce, changes in the
market place dynamics and internet speeds.
 As at December 2017, the retails sales on consumer goods exceeded 3,400 billion Yuan
which is estimated to be an increase of 9.4 percent from the previous year.

Australian E-commerce Monthly Users
 Facebook – 17 million
 YouTube – 15.2 million
 Instagram – 5 million
 Snapchat – 4 million daily active users (Snapchat data)
 LinkedIn – 4 million
 WhatsApp – 3.1 million
 Twitter – 3 million

Monthly Growth Rate In China Consumer Goods
 The retails sales for consumer products in the urban areas represented three quarters of
retail sales of consumer goods in the rural although the rural sector had increased by 10.1
percent.
 Major growth in China’s retail industry is attributed to sales in the catering services which
increased by 10.1 percent. The online retail sales increased by a stunning figure of 32.2
percent.

Reference List
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