Retail Industry on Matalan Assignment PDF
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Added on 2020-12-29
Retail Industry on Matalan Assignment PDF
Added on 2020-12-29
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Table of ContentsINTRODUCTION ..........................................................................................................................1Introduction to Retail.......................................................................................................................1Introduction to Company ................................................................................................................2Key relevant changes within the UK fashion retail.........................................................................3Relevant changes within the micro environment............................................................................5Suggest and discuss strategies and tactics that could be used.........................................................6Strategies to overcome changes in macro environment..............................................................6Strategies to overcome changes in micro environment...............................................................7Recommendation ............................................................................................................................7Conclusion ......................................................................................................................................7REFERENCES................................................................................................................................81. APPENDIX 1...............................................................................................................................9
INTRODUCTION The clothing retail industry is among the fastest growing industry within the globalmarket. Customers in a market are highly attracted towards fashion products and accessorieswhich results in high rate of sales and profit for clothing retailers. The retail industry focus onattracting customers by offering wide range of new and innovative products in the market. Thisreport is in context to a UK based clothing retailer known as Matalan. The report will identifyvarious micro and macro factors that influence the performance and profitability of the companywithin the retail industry. The effective suggestions will be also included in this report to supportMatalan in increasing its market share and sales. Introduction to RetailRetailing is a part of a large term, e-commerce. Retailing can be referred as buying andselling of good and services. The retail market is expanding due to increase in educatedcustomers entering into the market and economy. Retailing is a convincing, comfortable andconvenient way of selling products and services. Though it is an old concept of trade or businessRetailing has now converted into new shapes and forms. Retailing includes a direct interfacewith the customers and the link of business functions from the design stage of a product to itsdelivery as well as post delivery service to the consumer. The Fashion retail industry is wellaccepted by customers as it is based on first hand transaction with the customers. This industry ishighly transforming into forms due to new marketing techniques, management techniques,change I technology, changing customers demands and perception in the market. 1
Introduction to Company Matalan Plc is a leading clothing retailer in UK, the current market capitalization of thecompany is more than £695.83M. The company is popular as an out of town retailer in UK, anddistributes its products straight form the producer or manufacturer. Matalan operated a chain of145 retail stores all around the United Kingdom and offers a wide range of products includingclothing, footwear and accessories for men, women as well as children. It also offers furnishingsand decoration products for home. The company is trading various famous brands such asWonderbra, Wrangler, Wolsey, Falmer etc. Missouri Topco Limited is a parent company toMalatan, that is a huge advantage for the cited company as it provides a customer attraction andsatisfaction in the market by brand value. It the year 2015 the cited company increased theirmarket share by 3.1% that was 0.3% as compared to the market share in 2014. Matalan is nowthe UK's fifth biggest clothing retailer in terms of value and third largest in terms of volume. Thecompany currently has more that 9 million active members, on the other hand the company hasalso increased the number of retail stores form 143 to 163 in the past few years. Matalan is usingeffective management, marketing and trading concepts which support the company to increasesales and profit in the market. The company also focus in adjusting its strategies in order to meetchanging needs and demands of the customers. The company also offers effective services such2Illustration 1: UK fashion industry statistics
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