Retail Management

1Running Head: RETAIL MANAGEMENT
Retail Management

2RETAIL MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Structure of Retail Market...........................................................................................................3
Potential Size and Profitability of the Retail Markets.................................................................5
Potential Problems Faced by the Industries.................................................................................6
Impact of Cultural Aspects on the Retail Industries....................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

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Introduction
The retailers are known as intermediate between consumers and producers, and efficient
operations of retailers are vital to trigger the sales volume that increases the sales volume as well
as the financial profitability of different manufacturing companies (Ayers and Odegaard, 2017).
In recent years the numbers of retail industries are increasing all over the world due to public
interest and all the organisations use digital technology to serve the service globally. The size
and profitability also increased in comparison to previous years, so that market competitions also
increased (Choi and Shen, 2017). Retain industries in different countries are also facing various
problems and that generally hampers the overall financial position as well as a brand image
(Preston, 2018). At the same time, there are different factors such as political, cultural and
economic that generally increases the chances of risk so that all the organisation needs to
implement different strategic ideas to improves the overall operational excellence. The retail
industries also contribute a huge amount to the country’s economy for that reason government
also supports the retail organisations in expanding the business in different places (Polkinghorne,
2018). This particular project generally focused on the scenarios of retail marketing of Australia
and India and comparison between the retail market of Australia and India also provides a
competitive detail pattern that will help the industries to grow further. Apart from that the
cultural aspects of both countries are different so that it will also indicate the culture, buying
trends and behaviours of the customers.
Analysis
Structure of Retail Market
Retail Market Structure of Australia
All the retail sectors of Australia are going through massive changes in globalisation, and that
also influence sales volume, customer acceptance etc. Online sales also enable the retailers to
compete with overseas retailers and that will helps the organisation to improve its brand image as
well as financial position (Grimmer et al., 2017). Australia is one of the popular countries that
have more than 140000 retail organizations that mean public demand is higher in this country,
but the retail industry of this country faced different problems over the last five years such as

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negative sentiments of the consumers, weak retailing environment and global financial instability
(Nelson et al., 2018). This industry also shows a great diversity by region, types of goods, retail
format and the size of business. The departmental stores of this country generally divided into
two major segments such as discount stores and up departmental market stores. From last few
years, the buying trends of the customer towards the retail industry also reduced, and the overall
retail market is very competitive in Australia. Majority of the organisation are now focusing on
online retailing services to grab the attention of more customers, and that will provide the
organization huge competitive advantages in operating market (Sebastian and Gupta, 2018).
According to the research, it has been identified that online retailing in Australia generally
represents 6% of total retail sales. From 6% online sales 4% are domestic, and the remaining 2%
are overseas sales. That means industry performance for online service is not effective so that the
higher management of the organisation needs to select various strategies to improve the sales
growth. The retailers also need to follow different acts and fiscal policies of government to
continue their operations in an effective manner (Nazir and Malhotra, 2017). The industry
regulations create pressure on the management team, and it also restricts the competitiveness. At
the same time, the trading hour’s regulations and zoning regulations also reduce the ability of the
operation team to compete with different online competitors. Australian retail industry also has
different roles. The number of traditional stores also increased n the country, and that increased
the Gross Domestic Product of Australia. The domestic and rural retailers also provide people
with high-quality products to add significant value to the local communities. Apart from those
Australian retail industries also generated more than 200000 employment leads to improve the
overall economic condition of the country.
Retail Market Structure of India
On the other hand, the Indian retail market is also the biggest market all over the world, and it is
valued to be about $600 billion. The foreign retailer generally controls the 51% of this industry.
The gross domestic product rate also increased due to more sales of the Australian retail industry.
According to secondary data, it has been identified that more than four million retail shops are
present in India (Bauman, McFadden and Jablonski, 2018). The retail industry of India is also
growing faster due to public interest so that India is one of the most attractive destinations for the
retailers. Changing of lifestyle, personal behaviour of consumers, and the influence of western