Retail Management: Data Analysis and Discussion

This study analyzes data collected from an online survey on retail management. The study focuses on the perspective of customers related to online and offline shopping. The data analysis shows that online shopping has been prevailing over offline shopping. The discussion highlights the impact of digitalization and globalization on the retail market.

Running head: RETAIL MANAGEMENT
Retail Management
Name of the Student
Name of the University

2
RETAIL MANAGEMENT
Table of Contents
Data Analysis...................................................................................................................................3
Discussion......................................................................................................................................12
Conclusion and Recommendations................................................................................................25
Conclusion.................................................................................................................................25
Recommendations......................................................................................................................26
References......................................................................................................................................29

3
RETAIL MANAGEMENT
Data Analysis
Data Analysis is a process of analyzing data and information collected in the research
study. Data analysis can be done by two methods including quantitative and qualitative data
analysis method. This study has used quantitative data analysis method. It deals with an analysis
of data collected from the online survey. Likert Scale has been used in order to analyze data. The
range of the Likert scale has been set to 1 to 5.
Question 1: How often do you buy products online?
Answer Choices No. of responses Responses (%) Total
Always 3 25% 12
Usually 2 16.67% 12
Sometimes 4 33.33% 12
Rarely 2 16.67% 12
Never 1 8.33% 12

4
RETAIL MANAGEMENT
Figure 1: How often do you buy products online
Question 2: Do you purchase clothes/footwear/Accessories online?
Answer Choices No. of responses Responses (%) Total
Yes 9 75% 12
No 3 25% 12

5
RETAIL MANAGEMENT
Figure 2: Purchase clothes/footwear/Accessories online
Question 3: Do you find internet sites of brands has advanced technology and tools to
clarify product specifications and features?
Answer Choices No. of responses Responses (%) Total
Yes 9 75% 12
No 3 25% 12

6
RETAIL MANAGEMENT
Figure 3: Internet sites of brands has advanced technology and tools to clarify product
specifications and features
Question 4: How often do you return products purchased online?
Answer Choices No. of responses Responses (%) Total
Always 0 0% 12
Usually 1 8.33% 12
Sometimes 4 33.33% 12
Rarely 4 33.33% 12
Never 3 25% 12
Figure 4: Return products purchased online
Question 5: How often do security concerns prevent you from buying products online?

7
RETAIL MANAGEMENT
Answer choices No. of responses Responses (%) Total Responses
Always 0 0 12
Most of the Time 3 25% 12
About half of the
time
4 33.33% 12
Once in a while 3 25% 12
Never 2 16.67% 12
Figure 5: Security concerns prevent you from buying products online
Question 6: Do you follow social media channels for product/Brand review before your
purchase decision?
Answer Choices No. of responses Responses (%) Total

8
RETAIL MANAGEMENT
Yes 9 75% 12
No 3 25% 12
Figure 6: Follow social media channels for product/Brand review before your purchase
decision
Question 7: How often do you shop for clothes from shopping mall or stores?
Answer choices No. of responses Responses (%) Total Responses
Once a week 0 0% 12
Once a month 3 41.67% 12
Once every 6
months
4 58.33% 12
Once a year 3 0% 12
Not at all 2 0% 12

9
RETAIL MANAGEMENT
Figure 7: Shop for clothes from shopping mall or stores
Question 8: What makes you shopping from a physical store/shopping mall?
Answer choices No. of responses Responses (%) Total Responses
Shopping
Experience
3 25% 12
The assortment 0 0% 12
Human interactions 2 16.67% 12
Product 7 58.33% 12

10
RETAIL MANAGEMENT
Figure 8: Shopping from physical store/shopping mall
Question 9: Is selling price online cheaper than a shopping mall?
Answer choices No. of responses Responses (%) Total Responses
Strongly Agree 5 41.67% 12
Agree 4 33.33% 12
Neutral 3 25% 12
Disagree 0 0% 12
Strongly Disagree 0 0% 12

11
RETAIL MANAGEMENT
Figure 9: Selling price online cheaper than a shopping mall
Question 10: Which selling channel you prefer to buy a fashion?
Answer choices No. of responses Responses (%) Total Responses
Online Retailer 5 41.67% 12
Brand Internet site 2 16.67% 12
Shopping mall 5 41.67% 12
Other 0 0% 12

12
RETAIL MANAGEMENT
Figure 10: Selling channel you prefer to buy a fashion
Discussion
Retail management has been an important aspect in the digital age. The effect of
digitalization and globalization has been helping in expanding market all over the world. This
survey has been conducted in order to understand the perspective of customers related to online
and offline shopping. According to the graphs and tables, 25% of the participants have been
purchasing products online. Although 33.33% participants sometimes have been using an online
portal for shopping products. Therefore, the ratio of people using online shopping has been
greater than offline shopping. Online shopping has been helping in providing products within a
small amount of time at home or office. This has been the main reason for the growth of
popularity of online retail market.
According to the second chart, 75% of the participants have been positive with
purchasing clothes, footwear and other accessories from online. This shows that the online retail

13
RETAIL MANAGEMENT
market has been capturing its market over the offline retail shops. The use of different
perspective of opinion in the behavior of customers has been changed in recent years. The impact
of digitalization has been helping in the development of an online market in the world. The
online retail market has been prevailing with a utilization of internet services worldwide.
Customers are connected with online companies with help of the internet. Customers have been
getting quality products over the online market. Therefore, there has been an increase in the use
of online shopping in the market. Services provided by companies have been enhanced in the
market. Online retail companies have been understanding the needs and expectations of
customers in the digital age. The online retail market has been providing a lot of options for
customers from which they can select their products. According to the charts, 75% participants
think that online brands have advanced technology and tools for clarifying specifications and
features. The use of advanced technology in online retail marketing has been helping in
automating different services of companies. The customer support system has been automated
with the use of advanced technology.
The fourth survey question deals with a frequency of customers to return purchased
products online. As per data collected, 33.33% participants have rarely returned their products
purchased from online. The products and services provided by the online retail companies have
been focused on the customer satisfaction level. Retail companies have been expanding at the
doorstep of the customers and providing them with a quality service of the purchased products.
This has been helping in maintaining the satisfaction level of the customers in the market.
The fifth survey question is related to the security concerns from purchasing products
online. The security concern of the online retail companies has been prevailing in the
market. However, customers have minimum faced any security issues in online shopping.

14
RETAIL MANAGEMENT
Security protocol used in the online internet sites have been advanced. Technological aspects of
these companies have been updated with proper security protocols. Therefore, there have been at
least cases of security issues in online shopping. Mainly, security issues are detailed in the
transaction section. Customers have been satisfied with the transaction gateway of these online
businesses. There has been an option of Cash on Delivery. This system helps customers to pay
on delivery of the products.
As per the sixth question, 76.92 % of participants follow social media channels for
product/Brand review before your purchase decision. Social media has been playing an
important role in the purchasing decision of customer in the market. Another main consideration
that impacts internet based shopping is the surveys accessible on the online networking stages
like Facebook, Twitter and Instagram. Indeed, even Youtube is a central point that impacts the
equivalent. Items that are checked on as great quality item are observed to be bought more
contrasted with the items that are audited to have low quality (Park, Hill and Bonds-Raacke
2015). Since customers are not ready to test or feel the items independent from anyone else amid
internet based shopping, a greater part of them are relying upon the surveys that are accessible on
the referenced stages so as to comprehend the quality and added practicality of the item.
The demonstration of shopping does not just include the necessities and inclination of the
shopper, however it is viewed as an affair that inspires by passionate prerequisites alongside
satisfying needs of mechanical progression, retailers are concentrating on versatile
methodologies, advancements also as plan of action that is forcing sway on the shopping
propensities for the purchasers and in addition their inclinations. A greater part of the
organizations in UAE are creating methodologies to furnish the purchasers with best of both
disconnected and in addition internet shopping universes (Hult et al. 2018). As indicated by an

15
RETAIL MANAGEMENT
overview, one of the main explanations for the fascination of the customers in UAE to internet
shopping is the upgraded shopping background given by the equivalent. Internet-based shopping
furnishes the purchasers with an individual affair that incorporates associating through the
perusing and in addition site instruments and dealing with the shopping basket. On that premise,
it has been called attention to that internet-based shopping knowledge of the purchasers is very
like that of disconnected shopping. In any case, dissimilar to disconnected shopping, internet
shopping gives the buyers an immense pool of items, both neighborhood and in addition global,
to choose from. This thusly propels the equivalent to buy items. Prevalent internet-based life
stages are utilized for advancing internet-based shopping and because of this shopping
background of the purchasers have changed from being an individual affair to a social ordeal.
Considering the way that more than 72.3 percent of the UAE populace have the account in
prevalent internet-based life locales like Facebook and Instagram, which empowers them to
share their shopped things and additionally shopping encounters with their loved ones (Díaz,
Gómez and Molina 2017). Not just that, the nature of administration given by the online retailers
that incorporate the accessibility of the scope of items, number of paying choices and in addition
convenient conveyance impacts the shopping encounters of the customers.
In this of internet-based shopping, a dominant part of the buyers who goes for
disconnected shopping is not just to satisfy their necessities yet to get to know one another with a
companion a family. Considering the way that the real areas for disconnected shopping in UAE
incorporates shopping centers, more than 48.3 percent of the buyers are observed to be guests the
place with the aim of spending time with friends and relatives alongside shopping (Scarpi, Pizzi
and Visentin 2014). This is a motivation behind why shopping centers are found to consolidate
eateries, films, bistros and other excitement administrations. The central reason for these

16
RETAIL MANAGEMENT
administrations is to improve the shopping background of the shopper and making disconnected
shopping all the more engaging the equivalent. With regards to disconnected shopping, there win
a few factors that force coordinate effect on the encounters of the purchasers. The accessibility of
an expansive scope of items is profoundly pivotal since it is viewed as one of the main purposes
for the prevalence of the online stores. The second pivotal factor incorporates choosing the
offices and administrations dependent on customer's inclinations, housekeeping and cleanliness,
framework advancement in exceptional occasions, choice of brands and inhabitant blend.
The inclination of shopping, either disconnected or online relies upon a few variables.
The maturing populace is one of them. Considering the way that maturing results in a few
medical problems in the human body, it has been seen that in created countries, the greater part
of the matured buyers inclines toward internet-based shopping over disconnected shopping.
Internet-based shopping demonstrates the purchasers with the chance to purchase fundamental
items at a value which is very like that of disconnected promoting, sitting at the simplicity of
home. In any case, The situation is very unique when it comes to creating nations like UAE.
Because of lower access to the cutting edge innovation, a great number of the matured buyers in
UAE lean toward customary shopping over internet-based shopping since they feel increasingly
good to discuss verbally with the business administrators than choosing items or settle on choice
online without anyone else's input (Davis, Smith and Lang 2017). However, the larger part of the
youthful and moderately aged purchasers in the country favors internet shopping encounters over
disconnected shopping encounters. Enormous accessibility of items, compelling accessibility of
the internet offices all through the country, rewarding offers from the associations are few of the
factor that is in charge of improving the online encounters of the buyers all things considered.

17
RETAIL MANAGEMENT
Both disconnected and additionally internet based shopping encounters in UAE forces a
couple of escape clauses that are in charge of diminishing the shopping background of the
purchasers. With regards to internet-based shopping, one of the central reasons that have been
accounted for by purchasers for having awful shopping background is a late conveyance from the
shopping website. Late conveyance force negative effect of the desires for the buyers that prompt
crumbling of their shopping encounters. Not just that, conveyance of broken materials or spoiled
sustenance is another reason that brings forth ineffectual shopping knowledge. With regards to
factors that are in charge of forcing negative effect on disconnected shopping background, they
are wrong welcome practices of the business administrators, low nature of items and unhygienic
clean framework. These three variables keep customers from returning to disconnected shopping
destinations because of past inadequate shopping encounters.
One of the central disadvantages of internet-based shopping is that the customers would
not have the capacity to feel the surface of the materials to be bought or the correct shade of the
fabrics amid request the item. In a few cases, inadmissible shopping knowledge has been
accounted for by the buyer where the central concerns are either undesired shade of the attire
requested or boss nature of the equivalent. 78 percent of the shoppers, who purchases attire just
from disconnected stores, expressed that the two previously mentioned issues are the main
purposes for keeping away from internet obtaining (Gupta 2015). Despite the way that that the
name of the fiber utilized for the creation of the dress and also its shade is referenced on the
internet, a few time the portrayal furnished online doesn't matches with the conveyed thing. In
this way it very well may be comprehended that the online retailers need to focus on legitimate
picturization of the material, nature of the attire and conveyance of the normal thing so as to
upgrade the buyer encounter.

18
RETAIL MANAGEMENT
As being examined before, the force of internet-based shopping in UAE as got improved
by 23 percent over the most recent 3 years. The main purpose for this is the 24*7 accessibility of
the internet. While in excess of 50 percent of the buyers are observed to evaluate internet for
internet-based shopping, roughly 80 percent of them are discovered to be exceptionally happy
with their internet-based shopping encounters (Confente, Russo and Frankel 2017). Alongside
the accessibility of the internet, the slow tendency of the new age customers of UAE towards
mechanical progression is another significant reason that has forced positive effect on internet-
based shopping. The administration of UAE has grasped the capability of innovation so as to
upgrade the lives of the country's natives. One of the real proof of the ongoing the innovative
headway in UAE incorporates Dubai's Smart City which was first reported in the year 2013.
The second factors that improve the tendency of UAE customers towards internet-based
shopping are an absence of time. Because of globalization, the work weight at both the
administration and also private starts in UAE has improved to a praiseworthy sum. Thus, it
winds up troublesome for the workplace goers to oversee time for shopping purposes.
Considering the way that more than 47.9 percent of the aggregate populace of UAE is inside the
scope of 324-50 years of age, this issue is very clear in the country (Silva and Goncalves 2016).
Since, internet shopping enables the customers to peruse stores , select item and request the
equivalent while playing out any sorts of exercises without time limitations, heading to vehicle
parking areas, making a big deal about the climate and time confinements like the disconnected
stores, internet-based shopping is viewed as additional efficient and achievable to the UAE
regular workers. With regards to the understudies who are between the age scope of 16 to 20, it
has been discovered that interest of them is the head main thrust for them. Considering the way
that this age is progressively dynamic innovatively, a great number of youngsters wants to shop

19
RETAIL MANAGEMENT
online by looking at the item from changed online stores and in this manner getting the best
offers accessible. In any case, downside looked by the online store with regards to pulling in the
youngsters and understudies in UAE is that understudies are frequently scared of sharing their
own information or Visa subtleties on the internet (Yang et al. 2016). One of the central
apparatuses that are being utilized for internet-based shopping reason for existing is Smartphone.
The central explanation for this is Smartphones are exceptionally easy to use. Not just that, since
they are convenient, buyers can go however shopping destinations any time of time so as to
arrange items. Other than that Smartphone is utilized for pre-obtaining exercises like the
advancement of surveys, searching for limits and additionally discovering options of the items.
Another factor that impacts the internet shopping encounters of the UAE purchasers is
the cost of the items. As indicated by the dominant part of the customers, items that are
accessible online are a lot less expensive contrasted with the items that are accessible
disconnected given that the nature of the items is relatively same. Considering the way that that
dissimilar to disconnected stores, online stores don't have to contribute on physical assets, the
online retailers can contribute completely on the nature of the items and also benefits. Because of
a similar reason, online retailers can give the buyers items at a much lower value contrasted with
the disconnected retailers. Online retailers offer value favorable circumstances yet that depends
on the delivery cost versus travel to retail cost. Because of lower value extend, purchasers at
UAE are getting increasingly slanted towards internet-based shopping (Samsudin et al. 2015).
One of the central reason for giving cost advantage by the online retailers is because of increase
near preferred standpoint. Considering the way that one of the significant escape clauses of
internet promoting is that purchasers can't test the quality or shade of the items amid the season
of shopping, online retailers draw in buyers by offering the item at a lower value run. Retailers

20
RETAIL MANAGEMENT
who move their items at different channels are observed to be increasingly proficient in bringing
down the cost scope of the items while the single channel retailers charge more for comparative
items.
Considering the way that a decent number of associations in the mold business of UAE
forces both on the internet and disconnected stores, the valuing technique of various associations
are unique. In a few stores, the administration of the associations keep the value scope of the
online items high and contribute more on fulfilling nearby buyers by concentrating on the nature
of the items sold in disconnected store and for observing the exhibitions of the staff. Despite
what might be expected, numerous associations are there where a need is given to the online
stores since it produces more income contrasted with the disconnected stores. Plan of action in
the retail business has changed and internet-based showcasing ha turn into a significant choice
for the retailers of the form business so as to improve the general income of the association. This
adjustment in the referenced business is making the customers to adjust them. The internet
shopping office is predominantly utilized in two was by the buyers in UAE (Molina et al. 2017).
While a decent quantities of buyers utilized the online store so as to assemble data about the
clothing or beauty care products they need to buy, assesses is surveys and acquire a thought of its
cost before getting it from a disconnected store, a few shopper utilizes internet based shopping
destinations as an obtaining apparatus and as a collaboration stage sending criticism and
inclinations to retailer.
With regards to the kind of items, it turns out to be exceptionally troublesome for the
retailers to move the items disconnected. One of the central hindrances of purchasing style item
online is an absence of physical collaboration. In any case, as indicated by scientist, mechanical
progression groups the possibility to make it less demanding for online customers to purchase

21
RETAIL MANAGEMENT
form items on the internet. The disclosure of the computerized innovation can possibly pass on
the retail air to the online stage, mechanical advancement can interpret shading, music, light,
shapes, size, measurements and contact to the online virtual condition which will directly affect
the customers' reaction amid the site visit and make an intelligent internet based shopping
background. Consequently it very well may be plainly comprehended that computerized
disclosure has enabled online customers to an extraordinary dimension and have made their
shopping conduct increasingly exploratory.
The way that the purchasers of the design business of UAE are getting increasingly more
slanted towards internet-based shopping cannot be kept away from. So as to manage the reality,
the administration of the disconnected form stores in the country needs to comprehend the
central boundaries that are keeping their upgrade in income. Stock limit of the disconnected store
can be considered as one of their significant confinement. Since physical stores are involved a
limit territory, it is not feasible for disconnected retailers to grandstand a colossal assortment of
dresses like those of the online stores (Dinner et al. 2014). Thus, a dominant part of shoppers
thinks that its practical for them to choose dresses from the online store since more alternatives
are accessible for them on the internet. The second division that goes about as an obstruction for
the disconnected store is the season of opening and conclusion. Considering the way that
disconnected retails needs to keep up an explicit time because of their physical presence, they are
not accessible to buyers for 24*7 hours. Then again, online associations furnish the customers
with the office to shop whenever they need to. Other than that disconnected associations forces a
few variables to take care of, similar to the conduct of the business administrators. Alongside
that the quantity of providers is higher if there should arise an occurrence of disconnected store
contrasted with that of the online stores. Subsequently the value scope of the clothing offered by

22
RETAIL MANAGEMENT
the disconnected retailers incorporates all charges. Because of this the disconnected providers are
not ready to give the purchasers clothes at a value extend like the online stores. Online retailers
require not to stress over such factors. Disconnected shopping gives the sentiment of verification
to the buyers which isn't feasible for the online retailers to give. Disconnected shopping
empowers the buyer to feel , taste and also attempt the item so as to comprehend whether it is
ideal math for him or not or whether the person in question needs to get it or not. Particularly
with regards to purchasing fabrics on the internet, it turns out to be very troublesome for them to
comprehend the size, fittings, surfaces and suitable shade of the materials with the assistance of
pictures. However, so as to unravel this issue, the online retailer gives a few offices like the
money back offer and additionally substitution to the customers in the event that any sorts of
issues identified with the previously mentioned elements (Frazer and Stiehler 2014). It has been
discovered that lion's share of the inhabitants of UAE wants to purchase material online
disregarding the previously mentioned issues. The central explanation for this is the tremendous
assortment of the materials offered to the purchasers and additionally the sensible cost of the
fabrics advertised. As per a study, the youthful age of UAE makes their buy dependent on data
and information are given by the business advisor particularly for the new item into a market.
Considering the way that the 60 percent of the customers of the design business of UAE is
comprised of buyers of age running between 18 years to 50 years, a larger part of them incline
toward internet-based shopping over disconnected shopping since the for furnishes them with the
essential data and information about the item they need to buy.
It is exceptionally critical for the disconnected retailers to comprehend that store
encounter is the key for making incentive and is the main column to set up a successful shopping
background of the purchasers. Despite the tremendous market request of the online stores, the

23
RETAIL MANAGEMENT
Brick and Morter stores of UAE does base the possibility to contend with the internet based
business giants (Huyghe et al. 2017). For this the last needs suitable deals drive, advertising
items and methodologies. The disconnected retailers of UAE should take the benefit of the
inadequacies looked by the online retailers. Considering the way that dominant part of the online
retailers needs to hang tight for something like a couple of days before the landing of the buys,
the disconnected retailers need to take the upside of this. While advancing their items, the
disconnected customers can make reference to that they don't have to sit tight for certain item in
the event that they consider purchasing disconnected. This method is material for the
neighborhood buyers since it will be helpful for them to the divider in the store and purchase
item as opposed to trusting that an item will arrive. Other than that disconnected retailers can
utilize conventional procedures like battles and sponsorship so as to make the neighborhood
customers mindful of their quality.
Considering the way that one of the main explanations for the inclination of online stores
over the disconnected store is the tremendous assortment of items given by the online retailers, if
disconnected retailers give a wide scope of assortment, it very well may be a noteworthy danger
for the online retailers. Demonstrating assortment the purchasers will fulfill diverse tastes of
shoppers and in this manner won't just improve the general income of the associations however
will upgrade their upper hands over the disconnected stores. The third angle dependent on which
the disconnected stores can contend with the online ones is purchaser consideration. In UAE, a
great number of buyers want to visit the disconnected store where they will have the capacity to
encounter human cooperation while shopping. Exceptionally the customers of age extend 45 to
65 years think that it is less demanding to purchase items with the assistance of offers
administrators who encourage them amid beneficiary purchasing process by giving them which a

24
RETAIL MANAGEMENT
gigantic scope of data about the items they need to purchase (Cavallo 2017). Along these lines
the administration of the disconnected association in UAE should concentrate on giving viable
preparing to the business administrators with the goal that they can give productive direction to
the customers and improve their shopping knowledge.
The area of the disconnected stores is very essential since it decides if it will be
advantageous for the buyer to visit the items for obtaining reason. Considering the way that
physical stores force an opening and shutting time, the area of the stores encourages the customer
to decide if they will think about planning an exertion of achieving the store. Consequently it is
prompted cap disconnected retailers ought to contribute more on setting up their stores on
profoundly transmittable areas at metro urban communities of the country. The environment off
the disconnected store is the main consideration on which the shopper fulfillment of the buyers
depends. An improper store area debilitates the purchasers to return to the store. Then again,
stores that have fitting music, lighting, hues, and window show and mode type to be all the more
engaging focused on shoppers. Adaptability can be considered as another solid point for
disconnected purchasers. Physical stores that can be adaptable with installments can draw in
clients from online vendors (González-Benito, Martos-Partal and San Martín 2015).
Subsequently associations should attempt to consolidate increasingly adaptable installments like
split installments, lay purchases or fractional installments so as to give more choices to the
customers. This will assist the online stores with gaining upper hand over the online stores and
furthermore assist them with enhancing their shopper faithfulness.

25
RETAIL MANAGEMENT
Conclusion and Recommendations
Conclusion
The exhibition of shopping does not simply incorporate the necessities and tendency of
the customer, anyway it is seen as an issue that moves by energetic requirements close by
fulfilling the needs of mechanical movement, retailers are focusing on flexible approaches,
headways a plan of activity that is constraining influence on the shopping affinities for the
buyers and moreover their tendencies. The larger piece of the associations in UAE are making
philosophies to outfit the buyers with best of both detached and also internet shopping universes.
As shown by an outline, one of the principle clarifications for the interest of the clients in UAE
to internet shopping is the redesigned shopping foundation given by the comparable. Electronic
shopping outfits the buyers with an individual issue that fuses partner through the scrutinizing
and what's more site instruments and managing the shopping container. On that start, it has been
pointed out that electronic shopping learning of the buyers is extremely similar to that of
disengaged shopping. Regardless, not at all like disengaged shopping, internet shopping gives
the purchasers a monstrous pool of things, both neighborhood and also worldwide, to look over.
This along these lines impels the identical to purchase things. Predominant internet-based life
stages are used for propelling electronic shopping and on account of this shopping foundation of
the buyers have changed from being an individual issue to a social difficulty. Considering the
manner in which that more than 72.3 percent of the UAE masses have the account in pervasive
online life areas like Facebook and Instagram, which enables them to share their shopped things
and moreover shopping experiences with their friends and family. Not simply that, the nature of
the organization given by the online retailers that consolidate the availability of the extent of

26
RETAIL MANAGEMENT
things, number of paying decisions and helpful movement in like manner impacts the shopping
experiences of the clients.
In this of electronic shopping, overwhelming piece of the purchasers who goes for
disengaged shopping is not simply to fulfill their necessities yet to become more acquainted with
each other with partner a families. Considering the way that the genuine regions for separated
shopping in UAE fuses strip malls, more than 48.3 percent of the purchasers are seen to be
visitors the place with the point of investing energy with companions and relatives close by
shopping. This is an inspiration driving why strip malls are found to unite diners, movies, bistros
and other fervor organizations. The focal explanation behind these organizations is to enhance
the shopping foundation of the customer and making separated shopping all the additionally
captivating the proportional. Concerning disengaged shopping, there wins a couple of variables
that drive arrange impact on the experiences of the buyers. Immediately, the availability of a far-
reaching extent of things is significantly vital since it is seen as one of the fundamental purposes
for the commonness of the online stores. The second critical factor joins picking the workplaces
and organizations subject to client's tendencies, housekeeping and tidiness, structure headway in
outstanding events, selection of brands and occupant mix.
Recommendations
The physical appearance of the retail location does force effect on the impression of the
equivalent on the purchasers. It forces coordinate effect on the buyer encounter mentally and in
addition behaviorally and considers the inside plan, store format, music and in-store innovation.
As per the investigation of innovation there are four components that base the capacity to
influence the experience of the shoppers alongside the proficiency of the retail location. The
nature of the items offered to the customers decides buyer experience as it were. It has been

27
RETAIL MANAGEMENT
discovered that disconnected stores that give great quality items to the customer base higher
shopper steadfastness promotion dependability from the sides of the buyers. The second factor
that bases the possibility to give productivity to the disconnected store so they can contend with
the online mammoths is grouping.
There are some recommendations for the online retail market. These are mentioned below:
 There might be some discount provided to customers compared to physical stores for
attracting customers to the online platform. Cost estimation and future planning of
pricing of products will be essential for online retail companies.
 There are very low Loyalty Programs for e-consumers in the market. Therefore, there
will be the need for more Loyalty programs to maximize the value of the customer in the
market. This will help in retaining customers for a long time with online retail companies.
 Online shopping services have been available in urban areas and metro cities. Therefore,
they need to expand their customer base in other cities and rural areas. This will help in
increasing customers for online shopping.
 Whenever a new product is launched, Stock Out has been a major problem in the online
store. This de-motivate customer purchasing behavior as they have to wait a long for
purchasing that new product. Therefore, online retail companies need to improve their
stock management and estimated plan need to be prepared.
 Cash on Delivery has been a prominent option of paying for customers as they do not
trust online payment due to several fraud cases. Therefore, companies need to find a
solution in this area. This will help in spending more amount on online shopping by
customers.

28
RETAIL MANAGEMENT
 Currently products are delivered directly to the customers without any route guide. This
creates issues in delivering products on time. Therefore, companies need to use Google
Maps for finding pout shortest path of delivery of products.

29
RETAIL MANAGEMENT
References
Amesbury, Z., Nenycz‐Thiel, M., Dawes, J. and Kennedy, R., 2016. How do shoppers behave
online? An observational study of online grocery shopping. Journal of Consumer
Behaviour, 15(3), pp.261-270.
Bodur, H.O., Klein, N.M. and Arora, N., 2015. Online price search: Impact of price comparison
sites on offline price evaluations. Journal of Retailing, 91(1), pp.125-139.
Cavallo, A., 2017. Are online and offline prices similar? evidence from large multi-channel
retailers. American Economic Review, 107(1), pp.283-303.
Choi, H.S. and Yang, S.B., 2016. An empirical study on influencing factors of switching
intention from online shopping to webrooming. Journal of Intelligence and Information
Systems, 22(1), pp.19-41.
Confente, I., Russo, I. and Frankel, R., 2017, June. Understanding the Impact of Return Policy
Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between
Online and Offline Contexts: An Abstract. In Academy of Marketing Science World Marketing
Congress (pp. 19-20). Springer, Cham.
Dai, B., Forsythe, S. and Kwon, W.S., 2014. The impact of online shopping experience on risk
perceptions and online purchase intentions: does product category matter?. Journal of Electronic
Commerce Research, 15(1), p.13.
Davis, R., Smith, S.D. and Lang, B.U., 2017. A comparison of online and offline gender and
goal directed shopping online. Journal of Retailing and Consumer Services, 38, pp.118-125.

30
RETAIL MANAGEMENT
Díaz, A., Gómez, M. and Molina, A., 2017. A comparison of online and offline consumer
behaviour: An empirical study on a cinema shopping context. Journal of Retailing and
Consumer Services, 38, pp.44-50.
Dinner, I.M., Heerde Van, H.J. and Neslin, S.A., 2014. Driving online and offline sales: The
cross-channel effects of traditional, online display, and paid search advertising. Journal of
marketing research, 51(5), pp.527-545.
Fang, J., Wen, C., George, B. and Prybutok, V.R., 2016. Consumer heterogeneity, perceived
value, and repurchase decision-making in online shopping: the role of gender, age, and shopping
motives. Journal of Electronic Commerce Research, 17(2), p.116.
Frazer, M. and Stiehler, B.E., 2014, January. Omnichannel retailing: The merging of the online
and off-line environment. In Global Conference on Business & Finance Proceedings(Vol. 9, No.
1, p. 655). Institute for Business & Finance Research.
Gallino, S. and Moreno, A., 2014. Integration of online and offline channels in retail: The impact
of sharing reliable inventory availability information. Management Science, 60(6), pp.1434-
1451.
Gao, F. and Su, X., 2016. Online and offline information for omnichannel
retailing. Manufacturing & Service Operations Management, 19(1), pp.84-98.
Gao, F. and Su, X., 2017. Omnichannel service operations with online and offline self-order
technologies. Management Science.
González-Benito, Ó., Martos-Partal, M. and San Martín, S., 2015. Brands as substitutes for the
need for touch in online shopping. Journal of Retailing and Consumer Services, 27, pp.121-125.

31
RETAIL MANAGEMENT
Gupta, P., 2015. Comparative Study of Online and Offline Shopping: A Case Study of Rourkela
in Odisha (Doctoral dissertation).
Herhausen, D., Binder, J., Schoegel, M. and Herrmann, A., 2015. Integrating bricks with clicks:
retailer-level and channel-level outcomes of online–offline channel integration. Journal of
retailing, 91(2), pp.309-325.
Huang, G.C., Unger, J.B., Soto, D., Fujimoto, K., Pentz, M.A., Jordan-Marsh, M. and Valente,
T.W., 2014. Peer influences: the impact of online and offline friendship networks on adolescent
smoking and alcohol use. Journal of Adolescent Health, 54(5), pp.508-514.
Huang, J.S., Pan, S.L. and Liu, J., 2017. Boundary permeability and online–offline hybrid
organization: A case study of Suning, China. Information & Management, 54(3), pp.304-316.
Hult, G.T.M., Sharma, P.N., Morgeson III, F.V. and Zhang, Y., 2018. Antecedents and
Consequences of Customer Satisfaction: Do They Differ Across Online and Offline
Purchases?. Journal of Retailing.
Huyghe, E., Verstraeten, J., Geuens, M. and Van Kerckhove, A., 2017. Clicks as a healthy
alternative to bricks: how online grocery shopping reduces vice purchases. Journal of Marketing
Research, 54(1), pp.61-74.
Kozlenkova, I.V., Palmatier, R.W., Fang, E., Xiao, B. and Huang, M., 2017. Online relationship
formation. Journal of Marketing, 81(3), pp.21-40.
Kukar-Kinney, M. and Carlson, J.R., 2015. A fresh look at consumers' discounting of discounts
in online and bricks-and-mortar shopping contexts. International Journal of Research in
Marketing, 32(4), pp.442-444.

32
RETAIL MANAGEMENT
Li, P., Zhang, G., Chao, L. and Xie, Z., 2018, July. Personalized Recommendation System for
Offline Shopping. In 2018 International Conference on Audio, Language and Image Processing
(ICALIP) (pp. 445-449). IEEE.
Luo, P., Yan, S., Liu, Z., Shen, Z., Yang, S. and He, Q., 2016, August. From online behaviors to
offline retailing. In Proceedings of the 22nd ACM SIGKDD International Conference on
Knowledge Discovery and Data Mining (pp. 175-184). ACM.
Melis, K., Campo, K., Breugelmans, E. and Lamey, L., 2015. The impact of the multi-channel
retail mix on online store choice: does online experience matter?. Journal of Retailing, 91(2),
pp.272-288.
Molina, A., Fernández, A.C., Gómez, M. and Aranda, E., 2017. Differences in the city branding
of European capitals based on online vs. offline sources of information. Tourism
Management, 58, pp.28-39.
O'Guinn, T.C., 2015. Bricks and mortar: offline shopping in online America. Consumption
Markets & Culture, 18(5), pp.468-473.
Pappas, I.O., Kourouthanassis, P.E., Giannakos, M.N. and Lekakos, G., 2017. The interplay of
online shopping motivations and experiential factors on personalized e-commerce: A complexity
theory approach. Telematics and Informatics, 34(5), pp.730-742.
Park, J., Hill, W.T. and Bonds-Raacke, J., 2015. Exploring the relationship between cognitive
effort exertion and regret in online vs. offline shopping. Computers in Human Behavior, 49,
pp.444-450.

33
RETAIL MANAGEMENT
Pauwels, K., Aksehirli, Z. and Lackman, A., 2016. Like the ad or the brand? Marketing
stimulates different electronic word-of-mouth content to drive online and offline
performance. International Journal of Research in Marketing, 33(3), pp.639-655.
Quan-Haase, A., Mo, G.Y. and Wellman, B., 2017. Connected seniors: how older adults in East
York exchange social support online and offline. Information, Communication & Society, 20(7),
pp.967-983.
Riquelme, I.P. and Román, S., 2014. The influence of consumers’ cognitive and psychographic
traits on perceived deception: a comparison between online and offline retailing
contexts. Journal of business ethics, 119(3), pp.405-422.
Samsudin, A., Kau, H.L., Lim, S.P. and Karin, M.F., 2015. A study on attitude of Universiti
Malaysia Kelantan students on choosing online shopping and offline shopping (Doctoral
dissertation, Faculty of Entrepreneurship and Business).
Scarpi, D., Pizzi, G. and Visentin, M., 2014. Shopping for fun or shopping to buy: Is it different
online and offline?. Journal of Retailing and Consumer Services, 21(3), pp.258-267.
Silva, G.M. and Goncalves, H.M., 2016. Causal recipes for customer loyalty to travel agencies:
Differences between online and offline customers. Journal of Business Research, 69(11),
pp.5512-5518.
Son, S. and Shin, Y., 2015, November. Design of Smart Shopping Application Using Barcode
Scanning and Location Based Coupon Service. In Grid and Distributed Computing (GDC), 2015
8th International Conference on (pp. 5-8). IEEE.

34
RETAIL MANAGEMENT
Trepte, S., Dienlin, T. and Reinecke, L., 2015. Influence of social support received in online and
offline contexts on satisfaction with social support and satisfaction with life: A longitudinal
study. Media Psychology, 18(1), pp.74-105.
Yang, Y., Gong, Y., Yu, B., Zhang, J. and He, T., 2016, May. What Drives Online-to-Offline
Commerce: From a Perspective of Consumer. In WHICEB (p. 26).