Retail Management Report | Aeon Big Organization

Running head: RETAIL MANAGEMENT
Retail management
Name of student
Name of University
Author note

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Table of Contents
Introduction................................................................................................................................3
Industry or sector review............................................................................................................3
Competitive position of the organization...................................................................................5
External factors..........................................................................................................................6
Competition............................................................................................................................6
Market size.............................................................................................................................7
Political factors.......................................................................................................................8
Economic factors....................................................................................................................8
Social factors..........................................................................................................................9
Demographics........................................................................................................................9
Conclusion................................................................................................................................10
References...............................................................................................................................10

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Introduction
The report is prepared to discuss about the retail management considering the
business organisation named Aeon Big in Malaysia, which operates all over Malaysia with
over 22 stores and more are soon to be established all over. The topic will highlight the
competitive position of the organisation considering the assessment of various external
factors that are associated with the influence of business’ success or failure within the
marketplace (Fernie and Sparks 2018). Moreover, it is also true to believe that the industry or
sector review is to be done to understanding the consumer spending behaviours along with
the profitability within the concerned sector and how the technological trends and changes in
the past five years have influenced the business functioning and allowed the company to
remain competitive, acquiring greater market share and facilitating change all throughout.
The report will also include the competition within the retail sector, market size along with
the demographics and economic factors that may affect the business functioning for Aeon
Big, Malaysia.
Industry or sector review
The industry or retail sector in Malaysia seems to have experienced a good rate of
growth, nearly by 7 percent, which has been much beyond the expectations in the market
only. The retail sector in Malaysia has also witnessed an increase in CAGR of 3.4 percent
during the period of forecasting as well. The marketplace has further been segmented into
various portions including the channels of distribution, category of products, market
dynamics, etc. The grocery retail supermarket has been quite large in Malaysia and it has
been growing since then, which has also been supported by supply of local as well as product
components that have been imported (Hamilton and Chernev 2013). With the shift in
consumers’ buying behaviours as well as their preferences towards convenient shopping and

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easier way to make purchase of goods and services. Due to this, the company, i.e., Aeon Big
has improved the grocery shopping experience for the clients and allowed them to purchase
goods and services with lesser time spent at the stores. The retail supermarket industry has
contributed largely to the growth in economy of the nation and the private investments,
export activities and consumption of public sector have been considered as major drivers to
the growth of economy as well as the development of the organisation itself (Varley 2014). It
has also been found that in terms of the market share, there are multiple players that have
dominated the market and with the technological advancements and innovation of products,
the mid-sized and smaller businesses have also been able to create a market presence through
securing of new contracts as well as by entering the targeted new markets. Thus, it would be
essential for manage differentiation of products and also bring something new so as to attain
a competitive position and generate higher revenue in business as well (Misra, Jain and Sood
2013).
The new and advanced technologies from the past few years have helped in
improving the customer experience through online shopping while the engagement of social
media platforms also contributed to the marketing of products and services, which could
attract new customers and retain the existing ones largely. The introduction of ecommerce
has been beneficial for the retail industry to allow the clients make purchases online,
furthermore, create convenience for them to influence their shopping behaviours and
purchase making decisions (Anitsal et al. 2015). Not only does the use of internet help in
savings a significant amount of cost, but also can be effective for identifying the behaviours
of customers and provide them solutions to the queries asked by them. The use of advanced
technologies has also changed the entire way the supply chains has been managed, which also
ensured better real time service delivery, third party logistics and supply chain management
and cross docking too (Ayers and Odegaard 2017).