Retail Marketing Plan Assignment
13 Pages3380 Words29 Views
Added on 2021-02-19
Retail Marketing Plan Assignment
Added on 2021-02-19
ShareRelated Documents
RETAIL MARKETING PLAN
ContentsINTRODUCTION...........................................................................................................................1CASE SCENARIO..........................................................................................................................1COUNTRY ANALYSIS.................................................................................................................1MARKET ENTRY..........................................................................................................................3MARKETING OBJECTIVES.........................................................................................................4PEST ANALYSIS...........................................................................................................................5SWOT..............................................................................................................................................5STP...................................................................................................................................................6MARKETING PROGRAMME.......................................................................................................7IMPLEMENTATION......................................................................................................................8BUDGET.........................................................................................................................................8CONTROL.......................................................................................................................................9CONCLUSION................................................................................................................................9As per the above mentioned report it has been concluded that, in order to expand businessservices in Kuwait Primark can take advantage of many market entry options such as, Licensing,franchising and joint venture. In addition with this report covers SWOT and PESTLE analysisthat will further aid company to effectively analyse overall condition of country as to effectivelyconduct their operation of expanding. In addition with this, report covers STP, marketingprogramme, marketing objectives and budget with the help of which company can expand theirservices in country while taking numerous set of advantages by grabbing profit from overallmarket condition of country.............................................................................................................9REFERENCES..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is ascertained to be one of the most crucial aspects of the organisation which isassociated with development of effective relations with customers with a view to inflate theexisting reach of entity. In this regard, companies make use of marketing plan in order to devisethe strategic course of action through which communication can be optimally set with people totransmit the objectives and vision of organisation. The following report consists of a marketingplan for Primark which is a well renowned and leading Irish fashion retail brand. It has itsheadquarters situated within Mayfair area of London, UK. The assignment consists of all theessential aspects of marketing plan taking into account the current marketing strategies alongwith those of its rival firms.CASE SCENARIOPrimark is one of the leading clothing retail store chains across the globe. It has highbrand image and market positioning owing to its provision of high quality offerings to customersspread in international landscape. Looking upon the rapid and large scale success of the entitywithin the world, the management of entity is considering carrying out expansion of businessoperations in a new location so that the reach of entity can be expanded. In this regard, lookingupon the analysis of 3 countries (See next topic), Kuwait has been selected as the place to inflatethe scale of business activities. This has been done looking upon the marketing trends prevailingwithin this country which reflect that 91% of the total population of this location has internetaccess. Further, the social media penetration found here is approximately 96% whichdemonstrates the expected likelihood of a company intending to carry out expansion here byemphasizing upon marketing programmes and related strategic course of action (How willmarketing in Kuwait change in 2016?, 2019).COUNTRY ANALYSISPrimark considered a number of factors while selecting the country for carrying outexpansion. Out of the chosen 3 countries, a country analysis was conducted by the managementto reach at the final decision. The country analysis performed by Primark is presented asfollows:-KUWAIT1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Plan for New Market Assignmentlg...
|18
|5304
|161
Apothecary Bakery and Cafe Business Plan Assignmentlg...
|11
|2944
|121
Design of Cross Cultural Marketing Plan For TKMaxxlg...
|23
|7606
|1
Principles and Practice of Marketing: A Case Study of Primark's Expansion into Romanialg...
|9
|717
|85
Target Market Evaluation and Measurementlg...
|15
|3923
|64
Marketing of Product & Achieving Goals: A Detailed Reportlg...
|15
|3112
|78