logo

Retail Project - Walmart

   

Added on  2020-12-28

8 Pages2349 Words494 Views
Business DevelopmentLeadership Management
 | 
 | 
 | 
Retail project
Retail Project - Walmart_1

INTRODUCTION...........................................................................................................................1What type retailer are they? Who are their core competitors?...............................................1How well have they been performing?...................................................................................2Which customer segments are they trying to serve?..............................................................2What is their core offer -products assortments/ services/pricing?..........................................2What are their value propositions/key appeals with their targeted customer?.......................3Are they differentiated enough against their core competitors? Why?..................................4What should they be doing to enhance their market position?...............................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Retail Project - Walmart_2

INTRODUCTIONRetail sector is a process in which selling of customer products and services are made towide range of customers via different types of distribution channels in order to earn more andmore profit base (Ayers and Odegaard, 2017). Present report has been conducted on Walmartwhich is one of the largest multinational retailing organisations established in the year 1962.Company provide their services in much different location around the world with the help ofstrong retailing strategy. In this report formative discussions have been made on, type of retailerWalmart is along with their core competitors and their consumer segment. In addition with this,effective measure are covered in this report with the help of which company is planning toexpand their area of business along with this, value propositions and key appeal with companytargeted consumers are also mentioned in this report in order to provide overall justification tocompany strategy. What type retailer are they? Who are their core competitors?Walmart started their functions with a single discount store and effectively grown theirbusiness over the past 50 years into one of the biggest largest retailing store in the world.Walmart Inc. founded by Sam Walton in the year 1962 is an multinational retailing corporationengage in the operations of providing different types of merchandise through grocery stores,hypermarkets and discount department stores. Company headquartered in Bentonville, U.S.Company effectively perform their functions and continues to be sustaining as a market leader ofcorporate philanthropy, sustainability and employment opportunities. Walmart efficientlyperforms their functions by unwavering its core commitment to create different types offormative opportunities along with bringing value to high value to communities and consumersaround the globe. As Walmart is multinational organisation conducting their functions atinternational level they have numerous competitors base that include, Costco, Amazon, Alibaba,IKEA, Lowe 's and more. Walmart holds effective opportunities for further global growth andthey are world's largest retailing entity and is presented over in more than 50 countriesworldwide. Mentioned below there is a brief description of Walmart competitors:Costco: It is one of the largest chain of company offering their services in retailing sectorin US along with other nations that include, Canada,UK, Japan, Australia, Mexico and Spain. By1
Retail Project - Walmart_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment on Strategic Management of Walmart PDF
|11
|2523
|80

Walmart Case Study
|6
|766
|266

Marketing Plan of Walmart - PDF
|7
|1095
|924

Walmart Stores Business Strategy
|5
|614
|491

Business And Business Environment INTRODUCTION 1 TASK 11 P1 Different types of organisations and legal structures
|12
|3864
|203

Influence of Strategic Innovation by Analyzing Internal and External Environment on Industry Development
|8
|2757
|69