qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiRetail Purchasing and SupplyManagement
Critically discuss how supermarket retailers meet the needs of the market. Evaluatefeatures of their assortment planning, own brand and supply chain operations thatcontribute to their success.Each and every retail businesses are focusing upon identifying the needs of targetmarket and thus promote its brand in terms of carrying out effective supply chain operationswhich helps in contributing towards their success. Marks and Spencer is one of the mainBritish Multinational Company retailers and thus specializes in selling food products andprovides clothing, shoes and accessories as well (Alon, Jaffe and Vianelli, 2012). Company isalso listed upon London Stock Exchange and sells branded products to consumers. M&S is aglobal brand and provide discounted products in order to meet the needs of consumers.Market is the place where buying and selling of goods or services is being done and thushelps in meeting the potential needs of clients. It also helps firm to enhance the sales andprofitability of firm in market. Further, it is an open place where organizations carry outmarket research in order to identify the potential need of buyers and then fulfill their needsand wants so that sales could be attained (Zimmermann, 2013).Here, present essay discusses and compares about the two supermarket retailers i.e.Marks and Spencer and Aldi that focuses upon providing products or services and meet theirneeds. Cited retail supermarkets carry out market research so that products could be sold topotential buyers and raise their satisfaction level. It also assesses that assortment planning isrequired in regard to determine that what and how much business need to carry out withineach merchandise category (Van Weele, 2009). Thus, supermarket retailers focuses uponpreparing assortment planning and thus helps in selling trade off between the volume anddepth of goods so that retailer fulfills the available space within supermarket outlet. Marksand Spencer possess different features of assortment planning, brand image and supply chainoperations in regard to contribute towards attaining success (Monczka and et.al., 2015). Moreover, both the supermarket retailers M&S and Aldi execute assortment planningand thus involve goods and services from different other brands and increases brand image ofbusiness so that sells and profitability of firm could be increased. Therefore, it is significantfor supermarket brand to assess their needs and produce the goods in terms of satisfying theirtargets (Lysons and Farrington, 2006). There are different types of market that providesproducts to consumers such as online and physical and thus raises their performance inmarket. Both M&S and Aldi focuses upon operating through online and physical store andthus expand their operating in retail market. Cited supermarket retailers execute effectivemarket research and assess the needs of target market so that products or services could
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