Online Business Strategies for Retail

This assignment examines the strategies employed by Hayden Shapes Surfboards, a surfboard retailer, to enhance its business operations through digital transformation. It explores how the company leverages enterprise resource planning (ERP) systems and cyber computing to streamline value chain activities, improve customer satisfaction, and expand its online presence. The report analyzes the benefits and potential risks associated with adopting these technologies in the retail sector, highlighting the importance of robust security measures to mitigate cyber threats.

RNNING HEAD: Retail stores online business 1
Name of the student-
Topic-Retail stores online business
University name-

Retail stores online business 2
With the expanding consequence of financial changes and complex business working,
each and every business needs to introduce digital enterprises resources planning assets
accompanied with cyber computing system in their business working. It is assessed that
appropriation of cutting edge innovations in business expands the general proficiency and lessen
complex business functioning in easy and determined approach. This report has reflected how
Hayden shapes Surfboards has expanded its retail business stores viability by embracing digital
enterprises resources planning assets accompanied with cyber computing system in its value
chain activities. With the expanding market development of retail business, Hayden shapes
Surfboards needs to take their business online by installing new digital enterprises resources
planning assets accompanied with cyber computing system (Piotrowicz and Cuthbertson, 2014).
Hayden shapes Surfboards has complex business operation framework in which goods and
services are taken from providers and conveyed to customers in the wake of rolling out
conceivable improvements. Vendors through long running process. It is observed that due to its
expanded business. It has around 144 workers occupied with it. Retail locations business are
picking up energy for the duration of the time and demonstrating abnormal state of development
potential. In this fast moving world, retails stores are utilizing digital registering ventures assets
intending to take their business online to build the general fulfillment of customers (Strauss,
2016). It is assessed that if Hayden shapes Surfboards could install digital enterprises resources
planning assets accompanied with cyber computing system then it could expand the
correspondence adequacy with representatives and customers and fortify its online business
working in determined approach. This level of changes will encourages Hayden shapes
Surfboards to expand its general business in the overall industry by including local and

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international business in one cloud system. It would likewise permit Hayden shapes Surfboards
to make dashboard where customers could do shopping on the web and surface developed. This
level of changes and embracing ERP framework will spare the time and cost related with the
shopping in effective manner. There are several retails stores, for example, Red money and
Haydenshapes Surfboards (Karamshuk, et al. 2013). It is assessed that utilizing of ERP
framework and other advanced innovations will build up automation in the esteem chain
exercises of Hayden shapes Surfboards and digital processing framework. It could help
organization to expand the general proficiency of business and effectiveness of business chain.
For example, improvement of dashboard could permit customers of Hayden shapes Surfboards to
surf online to check merchandise and enterprises offered. In addition to this, they could book
these items by paying on the web under safe payment portal. Furthermore, it is observed that
embracing new online programming’s could upgrade the customer's satisfaction in online
shopping. However, digital enterprises resources planning assets accompanied with cyber
computing system in Hayden shapes Surfboards may resulted to confront online digital assaults
from the poorly intentioned people in determined approach (Wu and Tseng, 2014).
Presently at last, it could be gathered that numerous business organizations have
embraced digital enterprises resources planning assets accompanied with cyber computing
system in their business working. However, with its several benefits it has high amount of
security threats. In the event of adopting online business, if organization needs to build the
viability of their online business then they should create online gateway and ant security system.
It will save comply from several dangers like digital assaults, digital blockading and hacking
which ought to be faced by organizations taking their business online.

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References
Karamshuk, D., Noulas, A., Scellato, S., Nicosia, V., and Mascolo, C. 2013). Geo-spotting:
mining online location-based services for optimal retail store placement. In Proceedings of the
19th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 793-
801). ACM.
Piotrowicz, W. and Cuthbertson, R. 2014. Introduction to the special issue information
technology in retail: Toward omnichannel retailing. International Journal of Electronic
Commerce, 18(4), 5-16.
Strauss, J. 2016. E-marketing. Routledge.
Wu, M. Y. and Tseng, L. H. 2014. Customer satisfaction and loyalty in an online shop: an
experiential marketing perspective. International Journal of Business and Management, 10(1),
104.