Online Business Strategies for Retail Stores

This assignment analyzes the adoption of advanced technologies, particularly cyber computing ERP systems, in online retail businesses. Focusing on Trade Secret Company as a case study, it examines how such technologies streamline operations, reduce manual work complexity, and contribute to increased business efficiency and client satisfaction. The report also discusses the benefits of expanding into international markets through online platforms and emphasizes the importance of robust cybersecurity measures to protect customer data and organizational assets.

RNNING HEAD: Retail stores online business 1
Name of the student-
Topic-Retail stores online business
University Name-

Retail stores online business 2
This report reflects the adoption of sophisticated Technologies in online retails stores and
how company could increase the overall efficiency of business by using technologies. With the
increasing ramification of economic changes, Trade Secret Company retail store has increased its
business efficiency by installing cyber computing enterprises resources planning in their value
chain activities. These levels of adoption of advanced technologies establish automation in
current operation of its business and reduce the complexity of business. For instance, adoption of
ERP system will help Trade Secret Company to reduce the communication complexity and
manual works in determined approach (Wu andTseng, 2014). Cyber computing ERP system will
establish automation in manual works and reduce the complexity of business in determined
approach. This has shown that if proper level of technologies adopted by Trade Secret Company
indulged in retails business then it will increase the business efficiency and reduce the manual
work system. With the increasing market growth of retail business, many organizations are using
strategic planning to increase the effectiveness of their business in retail store business.
However, there are several stores and companies such as Trade Secret Company, Barbeques
Galore Bakers Delight and Leading Edge group who have adopted cyber computing ERP system
in their value chain activities to grasp clients through online portal (Piotrowicz and Cuthbertson,
2014). In today’s world, clients are inclined towards buying goods and services from the
organizations which are using updated technologies and come up with attractive strategic
planning. Therefore, it could be inferred that if companies adopt cyber computing ERP system in
their value chain then it will surely result to increment in overall profit by 20 %. Many business
organizations are adopting online dashboard to increase the client’s satisfaction in determined
approach (Strauss, 2016). The main advantage of adopting online retail business of Trade Secret
Company is related to expanding retail business to international market share. However, another

Retail stores online business 3
advantage of adopting cyber computing ERP system in their value chain of retail stores is to
reduce the complexity and advancement or automation in manual work. For instance, this ERP
system will provide safe online payment mode to clients and provide easy handling portal to
shop goods and services online. Trade Secret Company has created core competency in the
business functioning (Karamshuk, et al. 2013).
Now in the end, it could be inferred that if Trade Secret Company wants to cope up with
this sophisticated market then it will have to increase the overall business efficiency by adopting
online ERP system. This will increase the overall efficiency and result to increase client’s
satisfaction. However, retails stores indulged in adopting online business needs to install anti
hacking cyber security program for protecting clients data and organization business in
determined approach.

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References
Karamshuk, D., Noulas, A., Scellato, S., Nicosia, V., and Mascolo, C. 2013). Geo-spotting:
mining online location-based services for optimal retail store placement. In Proceedings of the
19th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 793-
801). ACM.
Piotrowicz, W. and Cuthbertson, R. 2014. Introduction to the special issue information
technology in retail: Toward omnichannel retailing. International Journal of Electronic
Commerce, 18(4), 5-16.
Strauss, J. 2016. E-marketing. Routledge.
Wu, M. Y. and Tseng, L. H. 2014. Customer satisfaction and loyalty in an online shop: an
experiential marketing perspective. International Journal of Business and Management, 10(1),
104.