Marketing Assignment 2022

MARKETING
Running Head: Marketing 0

MARKETING 1
Table of Contents
Wholesaler intermediaries..........................................................................................................3
Marketing channel functions..................................................................................................3
Transactional functions (Creating utility)...........................................................................3
Logistical functions (Providing services)...........................................................................3
Facilitating functions (Lowering costs)..............................................................................3
Strategic decisions......................................................................................................................4
Licensing................................................................................................................................4
Marketing partners..................................................................................................................4
Distribution partners...............................................................................................................4
Components of retail marketing.................................................................................................4
Retail strategy.........................................................................................................................4
Target market..........................................................................................................................4
Retail format...........................................................................................................................4
Retail market..........................................................................................................................4
Sustainable competitive advantage.........................................................................................4
Services of wholesaler intermediaries........................................................................................5
Assistance in distribution.......................................................................................................5
Warehousing facility..............................................................................................................5
Link of regular production......................................................................................................5
Difference between the major type of wholesaling intermediaries............................................5
Based on Ownership...............................................................................................................5
Manufacturing owned facilities..........................................................................................5
Independent wholesaling intermediaries............................................................................5
Services typically offer...........................................................................................................5
Merchant wholesaler...........................................................................................................5
Agents and Brokers.............................................................................................................5

MARKETING 2
Role of technology.....................................................................................................................5
References..................................................................................................................................6