Analysis of Retail Supply at CF Markville Mall

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Contents
INTRODUCTION...........................................................................................................................................2
OBJECTIVES..................................................................................................................................................2
SCOPE OF THE STUDY..................................................................................................................................3
RESEARCH METHODOLOGY.........................................................................................................................3
DEVELOPMENT OF THE RESEARCH PLAN.....................................................................................................3
Primary Data............................................................................................................................................3
Secondary Data........................................................................................................................................4
MATERIALS..................................................................................................................................................4
Respondents................................................................................................................................................4
SITE STUDY..................................................................................................................................................4
ANALYSIS OF THE RETAIL SUPPLY..............................................................................................................18
CONCLUSION.............................................................................................................................................32
REFERENCES..............................................................................................................................................34
APPENDIX..................................................................................................................................................35

INTRODUCTION
CF Markville is commonly known as the Markville Shopping Centre. The mall has over 60
stores in Markham, Ontario in Canada. The mall is situated at the point of the intersection of the
McCowan and Highway 7East. The Shopping mall was developed by the development of the
JDS and has been under the ownership of the Fairview. The process of ascertaining or having
proper confirmation of the product or the service into a final user or the consumer may need
some emphasis on the site. The mall has been useful to the traders who strive to ensure that there
is the proper availability of the goods to the consumers. The visit to the mall was meant to
highlight some of the activities that are found within the respective stores.

Figure 1: Markville Shopping Mall (Kumar 2012)
OBJECTIVES
 To identify some of the tools of the promotion that are used in the stores within Markville
shopping mall.
 To identify the most dominant business type within the mall
 To identify some of the strengths of the mall that makes it preferred by the customers
SCOPE OF THE STUDY
The study was limited to the study of the activities at the Markville mall, especially within the
stores. Much focus was on the kind of businesses within the stores in the mall alongside
promotional activities (Bandey and Rather 2013).

RESEARCH METHODOLOGY
The methodology of the research that was used in the study of the activities within the Shopping
center put a lot of emphasis on the activities of the sales and other competitive features of the
structure.
DEVELOPMENT OF THE RESEARCH PLAN
There was the development of the research plan on how to collect the required information
regarding the contact for the gathering of the relevant data. The collected data was regarded as
the foundation of all research work. The collection of the data was regarded to be from two
sources that were primary data and the secondary data(Masud, Pfeil, Agarwal and Gonzalez
2017).
Primary Data
The primary data was collected by the direct visit to the Markville Shopping Centre. These data
were obtained through:
 Conducting personal interviews
 Questionnaire
 Observation
Secondary Data
Prior to the visit to the mall, the secondary information regarding the shopping Centre was
collected from the materials like books and also the press release of the Shopping Centre.
MATERIALS
 Camera for taking photos
 A pen

 Note book
 GIS map
Respondents
 Sample stores
 Customers at the site
 Management personnel
SITE STUDY
The following stores were identified during the field study at the CF Markville Mall.
1. A&W
2. adidas
3. Aldo
4. Altima Markville Dental Centre
5. Amaya Express
6. American Eagle Outfitters
7. Apple
8. Ardene
9. Aritaum
10. Aritzia

11. AROMA ESPRESSO BAR
12. Banana Republic
13. BARBER SHOP, THE
14. Bath & Body Works
15. Bell
16. Bentley
17. Best Buy
18. Best Buy Mobile
19. BIKINI VILLAGE
20. Bombay
21. Bourbon Street Grill
22. Browns
23. Bubble Tease
24. CARTER'S OSH KOSH
25. CARYL BAKER VISAGE
26. CHURCHILL'S CIGAR AND GIFT

27. Cinnabon
28. Claire's Boutique
29. Coach
30. Continental Currency Exchange
31. DAVIDSTEA
32. DENTAL: DR. AMELIA WOO, DR. DERBY WONG & ASSOC.
33. Dr. Foot
34. Dynamite
35. East Side Mario's
36. EB Games
37. Ecco Shoes
38. Eddie Bauer
39. Extreme Pita
40. Eyestar Optical
41. Fashion Fits Alterations
42. Fido