Key Relevant Changes Within UK Fashion Retail

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION..........................................................................................................................1Introduction to Retail..................................................................................................................1Introduction to the company.......................................................................................................1Key relevant changes within UK fashion retail..........................................................................2Relevant changes within the macro-environment.......................................................................3Business strategies and tactics....................................................................................................5Recommendations.......................................................................................................................6CONCLUSION...............................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONRetail is the ongoing process of selling and distributing goods and services to potentialcustomer's. Is function is carried out by using various types of distribution channels whichbasically include- online, direct mail ,etc. It is very much essential for every organisation tomake appropriate plans and strategies for manufacturing and selling goods and services. As bydoing this sale and profitability of the organisation can be easily enhanced. The organisationchosen for this report is ZARA which is a top fashion retailer(Caniato and et. al., 2014). Thisreport will majorly cover changes which internally and externally affect the functioning offashion retail industry. Macro environment of the industry will be analysed to to makeappropriate set of plans and strategies for sustaining in the market for long period of time.Introduction to RetailRetail is the procedure of selling product and services directly to customers by use ofmultiple channels of distribution to gain a profit. Fashion industry also aims at following thisfunction by making appropriate set of strategies and tactics. The process of purchasing clothsfrom maker and selling them to customer is known as retail. Success of fashion market dependson the understanding the consumer taste and preference and design according to their choice.Company do not sell their own products to the customers they place those cloths at wholesaleprice in the hand of retailers like department stores, boutiques, online stores etc. customer’sascertain taste and preference towards fashion allows marketer to use tracking data, attendingmedia coverage etc. and provide feedback to all the companies designers and makers about thequantity and type of cloths to be produced(Crewe, 2016).Introduction to the companyZARA is top clothing fashion retailer which is established in 1963 by Amancio Ortega.The organisation aims at offering wide range of products for men, women and children. ZARAalso deals in cosmetic, perfume and various other household products. It the initial stage theprices of its products were low so that large large number of customer's can be attracted.Management of the organisation aims at providing maximum satisfaction to its potentialcustomer's. This is done by providing them high quality products at relatively low price ascompared to its competitors. ZARA is currently performing its business activities in variousparts of the world with the motive of increasing sale and profitability in the best possible manner.1
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