Retail Theory and Practice

RETAIL THEORY AND
PRACTICE

Table of Contents
INTRODUCTION...........................................................................................................................3
Impact of the macro environment ..............................................................................................4
Impact of the micro environment ...............................................................................................5
Strategies and tactics to be used by the company ......................................................................6
Recommendations ......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Retail includes the process in which the companies are providing the products and the
services to the customers through the various channels of distribution. Retails also follow the
strategies decisions which would include the types of the stores and the market segment and the
providing the after sales services. Retailers are implementing these strategies to attract the
customers these retailers are also trading through the online market as well. The retailers are
using the latest technology and providing the satisfaction to the customers as well. The retailers
are analyzing the market and the need of the customers as well.
Primark is retailer which is dealing in the fashion clothes and accessories as well.
Company was founded in the 1969 and the company is founded by the arthur ryan. The company
has headquartered in Dublin and other was opened in England as well. The clothes of the
company are sell all over the countries and also the company is working with the manufacturers
of all over the world. Company is successfully selling the products in Europe and US. The
company is providing the variety of the products which includes the baby products and men wear
and women wear as well. Primark is selling the clothes at the low prices and affordable prices.
Company is owns about 350 stores, first Primark store was opened in 2006 in Madrid Spain
which was outside the UK. The company is meeting the consumers needs and company is also
providing the fashion to the customers at the low prices. It the fast growing brand in the fashion
retail industry. The company has gained shares in the market and the com any is fighting with the
competitors like the mark and Spencer. Company is also trying locate in the low prices areas
which would increase the sales of the company.
Impact of the macro environment
Macro environment impact on the company would analyze by the pestle analysis.
The pestle analysis is done below.
Political factors
The company was not able to gain the profits at the time of the brexit in UK. The prices
of the products began to fall and the company resulted in taking the decision of the leaving the
Europe but that time the business market was rising ans the financial market as well. So the
company had not left the Europe. Election in the UK was disturbing the sales of the company
and many customers were not able to work in the efficient way. In order to increase the sales the