UK Fashion Market: Strategies & Insights

This report discusses the key relevant changes in the UK fashion clothing market and suggests strategies and tactics that retailers can use to respond to these changes. It explores the importance of communication, online presence, offline events, window displays, and more in the retail industry.

Retail Theory and
Practice

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................2
a) Identifies key relevant changes in the UK fashion clothing market.....................................................2
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the
major changes occurring in the fashion clothing market..........................................................................5
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................9

INTRODUCTION
Retail is the sale of products and services to the end users, not for the purpose of but for
usage and consumption by the buyer. Retail involves the selling of products by using the single
point of purchasing directly to end user who intend to purchase the final product. Respective
industry is very much important as it is final link in supply chain in between manufacturer and in
consumers. Respective report is based on the Next Plc which is an British multinational clothing,
footwear and home appliances retailer headquartered in the Leicestershire. Respective report is
based on the key relevant changes appear in the UK fashion clothing industry that are very much
important for organisations as well as individual in order to remain competitive in marketplace.
It also includes the strategies and tactics availed by the retailers in against changes occurs in the
fashion clothing market place.
MAIN BODY
a) Identifies key relevant changes in the UK fashion clothing market.
Retail fashion industry is the single private sector employer in the UK marketplace as
with one in the ten people work with the retail industry by contributing in sales by £358bn
(Fildes and et.al., 2019). It is very much important for an organization to adopt the radical
changes as it helps in remain always competent in business environment. In retail fashion
industry some important kinds of changes occurs such as online is growing fast as a trend that
sets to continue to reach at large no. of consumers potentially. The gradually ongoing shift
towards online gradually impact on the traditional retailers who encounter the inflexible leases,
high rents and excess properties.
Here are the key relevant changes that occur in the fashion retail industry are as follows:
Trade 2.0: Fashion is very much sensitive to the policies and politics that shape as an cross
border trade agreements. At same time, the axes of global trade shifting towards the surge in
commercial transactions in emerging economies in global south (Lee and et.al., 2019). In context
of Next Plc they are very much concerning for dynamics in policies to be rethinking of pricing
and sourcing strategies in year ahead. Due to risen trade tensions with international brands look

into closing at sourcing, beneficial for newly negotiated trade agreements. By applying various
kinds of new strategies and tactics organization such as Next Plc can be able to demonstrate with
other nations as they operate in no. of countries so accompany with trade regulations is very
much important for them.
Engagement retail: Customer engagement plays very much important role in gaining potential
response from the side of consumers. As in today’s dynamic world it is very much potential for
retailers to pay attention on consumer’s priorities and this increasingly placed out across the
retail fashion industry in whole world (Link and Scott, 2019). In context of Next Plc to engage
with consumers they avail various kinds of promotional tools such customized experience,
taglines that helps to build distinctive image in the marketplace. Retailers need to find out
potential ways to engage with consumers by using various kinds of themes such as information,
convenience and entertainment distinctive from rivals. Engagement in retail is related with
intuitively acknowledge the kind of relationship with organization wants to with their consumer.
In context of Next Plc by using the CRM programs that help to know consumers taste and
preferences, their purchasing behavior and preferred products intuitively engage with consumers
potentially. In that regards it is very much potential for an organization to build strategies and
tactics that assist to remain competitive in business environment.
Exhibitions for sale: In today’s dynamic business environment, providing best consumer
products and services to end user plays very much important role. As there are no. of choices
possessed by consumers in purchasing products and services (Pantano and Timmermans, 2019).
In that regards it is potential to access potential consumers by evaluating their needs, in context
of Next Plc they go beyond the concept of store developing by delivering single idea in front of
consumers. Exhibition for sale change in retail industry get started from the Japan with shops
such as Deuxieme classes in Osaka to get attracted large no. of consumers potentially. They
provide no. of products under one roof that accumulated by considering the consumer taste and
preferences so that best outcomes should be achieved from it. In context of Next Plc they as per
the season and demand conduct the exhibition that helps to sale their products at large scale also
enhance popularity.
Social shopping: With the advent of digitalization, social media will become the new kind of
storefront for the fashion retailers. With the help of various kinds of social media tools such as

Facebook, Instagram and You tube they publicize their products at larger scale and can be able to
enhance their sales potentiality in wider market place. In competitive business world, style
leaders by creating links by using Pinterest and other sites by taking commission of 3% to 20%
rely on organisational profile and arrangements. In context of Next Plc they operated various
kinds of promotional tools in order to engage with large no. of consumers base that are
convenient to purchase products at both online and offline mode. Media is all kind of essential
for marketing of fashion as dominance of visual media continued in internet age, by using
fashion blogs emerging as a significant means of disseminating fashion information (Piotrowicz
and Cuthbertson, 2019). There are various kinds of red carpet events such as award ceremony
provides kinds of opportunities for celebrity to be taken photographed by wearing designer
fashionable clothes that provides valuable publicity to designers. So it is very much important to
bring relevant kind of changes in the working of industry so that optimum kinds of outcomes
should be achieved potentially.
Retailer led communities: Retailers are very much conscious about to quickly catching the fact
that effective kind of brand communities enables to establish the strong relationship with
consumers. Respective kind of retailer led communities helps to build and create the long term
loyalty with consumers and employees so that desirable outcomes should be achieved. Retailers
are very much conscious to quickly acquire the effective kind of brand communities that helps in
acknowledging consumers taste and preferences. So in that regards it is very much potential for
an organization to develop the close relationship with other retailers so that a distinctive brand
image should be developed in order to remain competitive in marketplace.
Instant fashion recognition: In the future, fashion streets takes more important in comparison to
the malls as advance technology helps to people to connect oneself with the products and
services potentially. It is possible to take photography of any kind of clothing and other products
and easily identify it and easily buy products and services potentially. In that regards people
intend towards purchasing products from the streets in comparison to malls so that they can get
one of best products at effective price range conveniently (Rao, 2019). In that regards it is very
much potential for Next Plc to help from the visual search and mobile image recognition for the
retail fashion industry that is one of best entrant in fashion retail industry in order to remain
competitive in market place potentially. In that regards for an organization it is very much

potential to embrace changes which occurs within industry as while an organization not adopt
changes they lack behind. To adopt changes it is relevant to properly plan about changes and
educate about it to the people so that they can contribute one of their best efforts in
organisational as well as individual development. While an organization embrace changes it is
very much potential to adopt various kinds of strategies and tactics in order to remain
competitive in market place. By effectively evaluation of competitor’s organization can be able
to effectively can pace towards growth and development.
b) Suggests and discusses strategies and tactics that could be used by the
retailer to respond to the major changes occurring in the fashion clothing
market.
In the dynamic business world, there are several kinds of opportunities in front of
businesses to increase sales and growth enables in facing competition potentially (Wu, 2019).
Here are the relevant theories and practices that enables to an organization that can be applied by
clothing store to become victorious in a direct confrontation are as follows:
Communication with direct to target audience: it is very much effective for an organization to
communicate with directly to organisational target audience. It is possible by ensuring that
organisational message reached up to them. Making potential efforts helps in enhancing sales
and sustainability into market place. By using various methods of communication such as online
and offline mode of communicating with people in order to deliver knowledge and information
about organisational products and services in order to remain competitive in market place.
Offline: Offline mode of communication proved very much beneficial in each point of sales, as
it provides distinctive brand identity to organisational products and services in order to remain
competitive in marketplace (Faloutsos and et.al., 2019). By creating signs helps to reach at large
no. of consumers, in context of Next Plc they possess distinctive logo that provides identity in
market. With the help of advertisement and sales promotions directly add value in organisational
products as some directly passed but some should omitted to pass it others. In context of Next
Plc which operates in majorly all countries by establishing their store fronts in major locations
that provides convenience and potentiality to consumers in purchasing products and services.

Online: Having the online presence plays very much important role to acknowledge about
organizational products and services to wider extent of individuals in potential manner (Cleophas
and et.al., 2019). It is true that all business cannot operate their business operations by going
online but it come under abilities of business to widely available to internet. Currently, within the
USA and UK market in between 14 to 19% of total profit from national clothing business come
from the online channels. In context of Next Plc they also gain higher rate of sales from their
online selling of products and services in order to reach at large no. of consumers.
The important strategy is offline events to De virtualize audience:
For an organization whether they operate online or not, it is very much important for
them to coordinate parties and various kinds of activities to attract large no. of potential
individuals and those who not acknowledge about organisational products and services. to make
it possible it is very much potential to prepare the agenda that shows various kinds of events that
held in beginning of year so that various kinds of events should be organized in specified time
duration in order to attract large no. of consumers as per their varied demand criteria
(Christoforou and Melanthiou, 2019). With help of various kinds of marketing tools and by
effectively utilize communication channels is one of most appropriate time to ‘Make noise’ in
fashion industry that are as follows:
Kick off a new season such as winter, summer, autumn and spring by showcasing a new kind of
fashion show where some pieces of star pieces that an organization can show to general public.
In context of Next Plc they organize various kinds of events as per the special occasion so that
they can attract consumers as per their demand. When sales start of an organization, they invite
and greet consumers to organize the special celebration where Next Plc offer values not only for
promotion or sale price.
In that series to adopt the changes and attract consumers it is very much potential for an
organization to celebrate anniversaries and special dates that directly engage with consumers
(Andresen, 2019). In context of Next Plc to connect oneself with consumers they organize events
such as establishment day of organization and while they achieve their sales target and many
more in order to remain competitive in marketplace.

The another important strategy is window display is an art that necessary for organization in
taking effective kind of decisions in favor of organization. Window display defined as an art. It
represents the articles for selling products and services by combining objects and materials in
potential manner. Window display plays very much important role in consumer decision making
by attracting them potentially.
While displaying products in window display it is potential to change it very frequently as it
should be change as per consumers demand (Zhang, M., 2019). In context of Next Plc they are
eager to satisfy consumers demand in changing and dynamic world to remain competitive in
marketplace. It is very significant to modify window display as per season to alter consumer
decision making. As consumers are very much demanding by using window display calendar
that signifies importance of changes takes place in specified time period. In that series the
shelves also plays very much important role in show case organisational products in proper
manner. Respective arrangement helps them to choose products frequently and compare with
others in most effective manner. In that series it is very much important for an organization to
remain always updated and change strategies and policies without it they cannot sustain for long
time in market.
In context of Next Plc it is very much effective for them to adopt change and modify
strategies and tactics accordingly. Respective organization already exist in most part of world, so
they have to pay attention on their advertisement, window display and arrangements of shelves
so that consumers can take prompt decisions regarding purchasing organisational products and
services into wider market place. While formulating strategies and tactics it is important to
evaluate micro and macro environmental factors with help of SWOT and PESTEL analysis so
that effective outcomes should be attained.
CONCLUSION
From the above report it has been concluded that for an organization it is very much
important to embrace the changes in effective manner. Retail industry plays very significant part
in economic development as it contributes in generation of employment. In retail industry there
are some important kinds of changes occurs so it is very much effective to embrace changes so
that organization can remain always competitive in market place. While changes occurs

organization need to build strategies and tactics so that potential outcomes should be achieved. It
is very relevant to conduct important knowledge and information before adopting any kind of
change as it takes too much cost and time. Change plays very much important role in gaining
competitive advantage and sustainability in market place.

REFERENCES
Books and journals:
Andresen, M.A., 2019. Environmental criminology: Evolution, theory, and practice. Routledge.
Christoforou, T. and Melanthiou, Y., 2019. The Practicable Aspect of the Omni-Channel
Retailing Strategy and its impact on customer loyalty. In The Synergy of Business
Theory and Practice (pp. 239-260). Palgrave Macmillan, Cham.
Cleophas, C., Cottrill, C., Ehmke, J.F. and Tierney, K., 2019. Collaborative urban transportation:
Recent advances in theory and practice. European Journal of Operational
Research, 273(3), pp.801-816.
Faloutsos, C., Flunkert, V., Gasthaus, J., Januschowski, T. and Wang, Y., 2019, July. Forecasting
Big Time Series: Theory and Practice. In Proceedings of the 25th ACM SIGKDD
International Conference on Knowledge Discovery & Data Mining (pp. 3209-3210).
ACM.
Fildes, R., Ma, S. and Kolassa, S., 2019. Retail forecasting: Research and practice. International
Journal of Forecasting.
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D. and Keeling, D.I., 2019. Let me imagine that
for you: Transforming the retail frontline through augmenting customer mental imagery
ability. Journal of Retailing, 95(2), pp.94-114.
Lee, Z.W., Chan, T.K., Chong, A.Y.L. and Thadani, D.R., 2019. Customer engagement through
omnichannel retailing: The effects of channel integration quality. Industrial Marketing
Management, 77, pp.90-101.
Link, A.N. and Scott, J.T., 2019. The theory and practice of public-sector R & D economic
impact analysis. In The Social Value of New Technology. Edward Elgar Publishing.
Pantano, E. and Timmermans, H., 2019. Smart Retailing. Springer International Publishing.
Piotrowicz, W. and Cuthbertson, R., 2019. Exploring omnichannel retailing: Common
expectations and diverse reality. In Exploring Omnichannel Retailing (pp. 1-10).
Springer, Cham.
Rao, S.S., 2019. Engineering optimization: theory and practice. John Wiley & Sons.
Wu, L., 2019. Interest rate modeling: Theory and practice. CRC Press.
Zhang, M., 2019. Chinese Contract Law-Theory & Practice. Brill.