Retail Practices and Primark Fashion Retail Company

The report delves into the retail market dynamics in the UK, with a specific focus on Primark Fashion Retail Company. It examines the changes that have occurred in the trend and clothing fashion of the region, and how Primark has adapted to these changes. The study also explores the role of controlling secured distribution channels in affecting the purchasing power of consumers, and highlights the impact of macro and micro environmental factors on retail development processes.

Retail theory and practice

Table of Contents
INTRODUCTION...........................................................................................................................3
Identifies key relevant changes in the UK fashion clothing market ..........................................3
Strategies and tactics that could be used by the retailer in order to adopt major changes that
occurred in fashion clothing........................................................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSIONS .............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Retail is the process of selling goods and services to consumers in order to maximise the
profits of the company. Retailers directly sale their products to consumer and they can easily
identify the demands of consumers by providing the services by filling small orders of
customers. Retail practices are commonly considered as the act of buying products. The study is
completely based on the retail fashion clothing store Primark, a high-street fashion retailer
organisation. This corporation deals with a large variety of fashioned clothings and this company
had recently entered strategic contract for selling celebrity sportswear. The research will also
help in understanding about key relevant changes in UK fashion clothing market that will affect
the profitability of the company. The report will mainly focus towards providing the strategies
and tactics used by Primark in order to acquire major changes in fashion clothing market.
Key relevant changes in the UK fashion clothing market
Retailing industries generally provides uninterrupted availability of goods and services to
consumers which mainly sales customer demanded product according to their interest and
desires. So for this purpose retail marketing is an important key element which avails large
variety of products and services (Burns and Smith, 2015). Primark is the high-street fashion
retailers and this company have also started selling the sports wear products. It is most popular
retail store who provides goods and services with a nominal and affordable prices. This retailer
shop have entered a strategic exclusive contract that acquired a collaboration of another brand in
order to sale celebrity sports wear into the fashion clothing market. It has covered over 174 retail
shops in UK out of which 10 openings are yet to be announced till the year end of 2018.
There are many key relevent changes occurred in the UK fashion clothing market such as:
 Organisation had top face political changes which result in uncertainty of the fashion
industry and this had impacted on the sales of the Premark products.
 Such political factors caused imbalance in supplychain due to which company have to
face various financial challenges.
 Another factor which is occurred in Uk fashion clothing market is decrease in the
demands of the consumer. It has impacted greatly on Premark retail firm who is doing
well by generating strong profits and this industry had to face many economic
challenges. These challenges are occurred due to the less consumer demands of the

products which had lead to the decreased sales of the company and therefore fewer
profits incurred and managers of Premark have to suffer major loses.
 Due to the economic crisis in the company, all the expanded its outlets in 174 places are
completely disturbed. These outlets once share healthy relationships with customers by
manufacturing the top quality consumer demanded products (Lazaris and Vrechopoulos,
2014).
This retail firm has recently recovered a recent boost from foreign shoppers who
generally visits the market in weekends who continuously recorded a large sales before
Christmas week which is the last festival of the season. In spite the company sales its goods and
services offline in this technology based world but yet the company continue to grow well this
year. Its share of UK clothing market had a rapid increase of 15% to 16.5%.
Premark avails largely preferable quality of services to the large number of people that
ensures required services to consumers and it also contributes positively towards the growth and
economy of the country. There are various importance of retail market in the such factors are as
follows:
 Due to the change in the fashion clothing of UK Porimark Retail market contributes less
part in the economy of the country and it had affected lifestyle of the people.
 It may also perform the operational functions according to the changes that occurred in
supply chain of Premark. Change in consumer demands have greatly influenced the production of trending
fashionable products with a wide distribution channels (Kirchner And et.al., 2015). It has
also impacted sales the product which are sold directly to the customer. It has created
negative impression in minds of people.
Evolution of Retail powers in UK
Balance of power between manufacturer and retailer is shifting so with this changing
world, retailers have access to control large number of consumers. In UK states emergence of
retail power have reduced the significance of manufacturers. It forced the manufacturers in find
the alternative to increase the sale of the product which have resulted in mergaretailer. It has
increased the large opportunities for Premark retail stores in UK.
Reasons for this developments

Retailing revolution is the retail development and this help in attracting more middle
class consumer towards the fashion stores. People generally prefer to purchase clothes and
various Fashionable items from the small retailing stores. Development of Premark in UK have
supported many middle class people and it also contributes towards the economic development
of the world. Retail markets generally engage more rural workers that helps them to take entry in
the corporate sector. It promotes consumerism and rise the income in order to avail consumer
demanded products.
Changes in relationship between the various players in distribution channels
Increasing power of retail chains help in establishing the consumer relationship of the
company with customers. This strengthens the retail business and help in development and
growth of the fashion retail marketing industry in UK (Kungu And et.al., 2017). For this purpose
trade revolution affects all the segments which deals with production and manufacturing of
goods and services and this would be possible by which have drastically impacted on the various
players who deals with distribution of goods and services in Premark. This causes shifting of the
powers between the members in marketing channel which affects the positions of the large retail
chains which eliminates various channels in distribution channel.
Classification of retail activities
Retail activities of Premark includes wide areas of production and manufacturing goods
and services which are directly sold to consumers according to their needs. These activities
contain the list of sales of the goods to a public for use of consumption that impact on the
economy of the country. This is mainly aimed at influencing trends of market in order to attract
large number of customers. Whereas in some aspects' evaluation of IT based world have also
reduced the popularity of retail products because nowadays customers are largely influenced by
the online stores that make the products available at home.
Awareness of the dynamic nature of retail
Retail business generally focus on management of big data. It may be improved by
providing free online services. For this purpose this retailing firm has introduced many new
outlets of the retailing market and this has improved the financial economy of the market.
Dynamic operations of the retailing market may include various operations such as availability
of goods and services online which promotes various goods and services in order to increase the
sales of the company. This dynamic nature of retail industry helps in managing the large data

base of stalk which is made available in the company. This helps in the development and growth
of the business.
key factors influencing the retail development process
There are many factors that influence retail trends these factors are usually linked to
current changes in the population, influence of social media over the minds of consumers and the
concerns which are related to the environment. Such factors which influence retail development
process of Premark are described below:
 Change in population: this impact on the retailing companies as it affects the supply chain
of the retailing industry
 Social media impacts: It influences the minds of the users by advertising the same
products and highlighting various importance of the particular product.
 Online shopping: retail business of Premark is greatly affected by the online availability
of goods and services online.
Strategies and tactics that could be used by the retailer in order to adopt major changes that
occurred in fashion clothing
The emergence of technology have brought various changes in the offline retail market
that have impacted largely on the retail fashion clothing system of the industry. Establishment of
online marketing helped in proper distributing strategy of the Premark. Rising trend for online
shopping retailing stores helped in the development of online business (Kervenoael, Bajde and
Schwob, 2018). Various strategies are need to be applied in order to adopt changes in the fashion
clothing industry.
Strategies which help in sustaining the retail marketing industry in the world includes the
following strategies such as low pricing concept and availability of consumer based goods and
services. The fashions' industry is one of the most dynamic industries of the world which needs
major innovation according to the leading trend in the world. The retail market deals with the
trending clothes and fashion related products. When the major changes occur in fashion industry
then various strategies are needed to be made by the store managers such as:
 New season arrivals: In order to improve the financial situation of Premark retail
company, managers have to refill the stalk of the company with the latest seasonable
fashion clothes. This can be considered as the major changes which affets the premark
retailing store as managers have to produce the products according to change in the trend
of the season.

 Special sales to liquidate old fashion clothings: In order to sale outdated fashionable
Managers of Premark have to provide discounted items as the change in the trend and
season makes the people to search for the particular clothes and therefore older
production need to be immediately sold out in order produce different fashioned items to
the consumers. This help in generating the wealth from those clothes which are of not use
now. Marketing for clothing store strategy: In order to change overcome the situations of
change in UK fashionable products managers have to store or remodify such goods again.
As the large consumers are attracted towards the retailing companies by their window
display goods which basically presents the article which Primark industry basically deals.
So the power of presenting the best articles for window display needs not be
underestimated.
Tactics
Latest and trendy fashion supports instant consumption of the goods and services which
helps in describing the effective sales of the Premark products. Location of the retailing stores
plays the important part in increasing the sales of the articles which are available in the Premark
retailing stores (Raju and Singh, 2018). So store environment needs to be selective which needs
to be situated at the main marketing location. It helps in attracting large masses who mainly
visits the market for another reasons. People get easily influenced by the displayed items. So
Primark need to adopt large variety of tactics in order top incr ease the sales of the Uk's retailing
stores. This tactics may includes store layouts, space allocation of the retailing stores and
atmosphere of the environment in which the retailing store is set up (Damron, Rupp and Smith,
20168).
Ideal store location strategy
Ideal store location of Premark outlets mainly helps in large revenue generation process.
Establishment of Retail shops may get impacted by the environment and surrounding
atmosphere. Retail stores needs to be located at the places where large number of people often
visits this help in attracting the minds of people towards retail shops which increases the
purchasing power of the company.
Retail marketing Mix

Retailer of Premark also have to concetrate towards the production quality and prices as it
directly impacts the sales of goods and services. It may also affected by designing of the
products as this Retail industry basically deal;s with the fashionable items so for marketing of
goods and services produced by premark managers also need to concentrate towards the product
quality, prices, place and targetted audience (Retailer Trends in Distributed Controls and
Electronics, 2018).
Store environmental
It basically helps in attracting the consumers towards consumption of goods and services.
Environment of Premark outlet may impact on the sales and profit generation of the company.
Store environment problem might occur due to the availability of stores in the different locations.
Generally people prefer to purchase the fashion clothes from theose retailing shops which are
mainly situated at the centre of the markets.
RECOMMENDATIONS
It is recommended that managers of Primark must apply innovations to the retail business
foundation. The company should also adopt new methods and technologies in order to improve
the company's brand that attracts large number of people. Company should also focus towards
the production of all age group fashion wear clothing that would help the retailing industry in
increasing the sales of the product. This would be resulted in the generations of large profits
comparatively. Company must improve its outlets as appearance of the store may leads to the
great impression in the minds of people.
Additional, managers of Premark fashion retail company also need to improve its fashion
products by proving the variety of products. This will help the company in increasing the
purchasing power of the consumer.
CONCLUSIONS
It is been concluded from the above study that retail practices in UK is expanding its
growth in order to provide customer demanded goods and services. The study had concluded
various key relevant changes in fashion market of UK that had made a clear understanding in the
minds of user about the influence of retail market. This report had also made a understanding
about strategies and tactics which is adopted by the Premark company in order to acquire the

changes that occurred due the change in the trend and clothing fashion of the region. The study
had also provided various roles of controlling secured distribution channel of retail market which
has a remarkable effect on the purchasing power of the people. It had been also concluded that
macro and micro environment vigorously affects the retail development process of Primark.

REFERENCES
Books and Journals
Burns, D.J. and Smith, P.W., 2015. Retail practices: ethical perceptions of retail students.
In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp.
407-410). Springer, Cham.
Cox, N. and Dannehl, K., 2017. Perceptions of retailing in early modern England. Routledge.
Damron, T., Rupp, W. T. and Smith, A. D., 2016. Inventory control in the retail sector: case
studies of best business practices. International Journal of Procurement
Management. 9(3). pp.354-371.
Kervenoael, R. D., Bajde, D. and Schwob, A., 2018. Liquid retail: cultural perspectives on
marketplace transformation.
Kirchner, T. R. And et.al., 2015. Tobacco retail outlet advertising practices and proximity to
schools, parks and public housing affect Synar underage sales violations in Washington,
DC. Tobacco control. 24(e1). pp.e52-e58.
Kungu, J. M. And et.al., 2017. Assessment of hygiene practices of pork retail outlets in Kampala
district, Uganda. International Food Research Journal. 24(4).
Lazaris, C. and Vrechopoulos, A., 2014, June. From multi-channel to “omnichannel” retailing:
review of the literature and calls for research. In 2nd International Conference on
Contemporary Marketing Issues,(ICCMI) (pp. 18-20).
Raju, G. S. and Singh, S. P., 2018. BUSINESS MODEL PRACTICES IN INDIAN RETAIL
SECTOR: A CONCEPTUAL STUDY. Indian Journal of Commerce and Management
Studies.9(1). pp.24-28.
Online
Retailer Trends in Distributed Controls and Electronics. 2018. [online]. Available
through:<https://climate.emerson.com/documents/retailer-trends-in-distributed-controls-
electronics-en-gb-3620056.pdf>
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