Retail Theory and Practice

Retail Theory and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
(a) Identifications key relevant changes in the UK fashion clothing market..............................1
(b) Discussion of strategies and tactics that could be used by the retailer to respond major
changes........................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Retail practice refers to those processes activities which is used by the company to offer
or deliver goods and services to its potential customers. For retailing, selling and delivering
products and services to consumers, organisations use different tools and channels of marketing
and distribution. In fashion and apparel industry, companies use online and offline channels of
retailing as per the demand of their target audiences (Anan and Grover, 2015). This report is
based on Marks & Spencer which is a British retail company and operate its business
internationally by offering a range of products and in different categories. The written document
will discuss about different changes that are generate in fashion sector and affect the business of
the company in different manner. These changes affect the company positivity as well as
negatively. Further will explain about different strategies and tactics that can be use by the
retailer to overcome the impact in term of change in fashion clothing market.
MAIN BODY
(a) Identifications key relevant changes in the UK fashion clothing market
Changes are occurred in each business so that organisations can make operate their
business as per the trend and market. In UK, changes in clothing sector occur because consumer
make change in their needs and taste & preferences by demanding products as per the trend and
fashion. Other changes like technological changes and changes in distribution process also faced
by clothing market because with the use of advance and latest technology company can produce
good products. It will help in maximising profit and productivity of the company and help in
surviving till long term in particular market. The description of some changes that are faced by
UK retail market, are as below:
Distribution process- In UK, most of the population is working so they have not time for
go to shop or retail store to purchase products and goods. Therefore, to buy products according to
them, they prefer online shopping, so this kind of change occur in clothing industry (Baker and
Saren, 2016). Another reason of occurring this kind of change is that if the management of the
company adopt this modification then they can make expansion in their business in easy way by
entering in to new market. In M&S, this change can generate when existing distribution does not
able to provide enough margins. By adopting this change, the respective company can create
competition to its rival companies by adopting different distribution channels.
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