Retail Theory and Practice: Strategies and Tactics for Primark

Retail theory
and
practice

Table of Contents
INTRODUCTION...........................................................................................................................1
Introduction to retail....................................................................................................................1
Introduction to the company........................................................................................................1
Key relevant changes within the UK fashion retail.....................................................................2
Relevant changes within the micro environment.........................................................................3
Suggest and discuss strategies and tactics that could be used.....................................................5
Wheel of Retailing...........................................................................................................................5
Conflict theory.................................................................................................................................6
Recommendations........................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
Retail theory refers to the selling of the goods to the consumer to satisfy the needs and
the wants of the consumer based on the selling and the distribution needs of the customers.
Retailing means the selling of the goods to the individual in the small quantity and the sale of
services to the individual(Bowen, 2016). Retailers are the person who act as the middleman and
the intermediaries to satisfy the needs and the wants of the customer. It helps in providing the
right product in right time and in right quantity. Primark organisation is the fashion retailer
company and had its headquarters in the United Kingdom , London and was founded in the year
June 1969. The company offers the latest fashion, beauty and the home ware products to its
customer. The topic covered under this report are overview of the retail theory, overview of the
Primark theory, PESTLE and SWOT analysis of Primark and its tactics and the
recommendation.
Introduction to retail
Retail means the selling of the goods to the final consumer and provide them services so
that they can demand for the goods and can satisfy the needs and the wants of the customers.
Retail are the person who acts as the middleman and the intermediaries to provide the final goods
to the people in the different location. The retail company mostly includes the tangible goods for
the easy transferring and can reach the product on the time without delay. Fashion retail
company is the company who act as the middleman and the intermediaries between the
manufacturers who produce the goods and the customers who consume the goods. It helps in
building the healthy competition in the market as the fashion retail companies has large number
of competitors and have the good pay to the employees which help them to influence and do
work in the fashion retail company only.
Introduction to the company
Primark company is the biggest fashion retail company and had its headquarters in the
United Kingdom and London. The company has various retail shops in the UK at the different
places so that the consumer can easily purchase the products. The company was founded in the
year 1969 June and was get populered in a very less time. The products sold by the Primark
Company is in wide range including the products of Baby, womenswear , Menswear, foot wears,
make up product and many other things at one place. The company has over the 370 stores in the
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