Retail Theory Practice Assignment

Running head: RETAIL THEORY AND PRACTICE
RETAIL THEORY AND PRACTICE
Name of the Student
Name of the University
Author Note

RETAIL THEORY AND PRACTICE1
Executive Summary
The purpose of this report will be to identify the major changes in the fashion clothing market
place of the United Kingdom, where the viewpoint of fashion retail will be taken from Marks
and Spencer, which is a fashion retail giant operates in the global fashion market place. Key and
applicable changes that has happened within the fashion retail market of the United Kingdom
will be analysed through a PESTLE analysis on the macro environment of threw business
operated by Marks and Spencer, along with a SWOT analysis that will be based on the micro
environment of this company. From these analysis, 2 to 4 major applicable changes from the
macro environmental analysis part will be identified which possess the biggest influence on the
operations done by Marks and Spencer within the region of the United Kingdom. The same will
be done on 1 or 2 identified micro environmental challenges. Retail life cycle theory will be used
in this paper, where the process of retailing that is operated by this organization in the region of
the United Kingdom. Recommended steps will also be discussed in this paper, which need to be
followed by the management of this business house. At last, a brief conclusion will end this
paper where the summary of the paper.

RETAIL THEORY AND PRACTICE2
Table of Contents
Introduction......................................................................................................................................4
About the Organization....................................................................................................................5
Relevant Changes within Micro Environment................................................................................5
Strengths......................................................................................................................................5
Weaknesses..................................................................................................................................6
Opportunities...............................................................................................................................6
Threats.........................................................................................................................................6
Relevant Changes within Macro Environment................................................................................7
Political Factors...........................................................................................................................7
Economic Factors........................................................................................................................7
Social Factors...............................................................................................................................8
Technological Factors..................................................................................................................8
Legal Factors...............................................................................................................................8
Environmental Factors.................................................................................................................9
Suggestion and Discussion of Strategies.........................................................................................9
Recommendation of Strategies......................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

RETAIL THEORY AND PRACTICE3
Introduction
The main purpose of this report will be to identify the key changes in fashion clothing
market place of the region of the United Kingdom, where the viewpoint of fashion retail will be
taken from the organization of Marks and Spencer, which is a fashion retail giant operates in the
global fashion market. In this context, the term fashion retail can be regarded as the division of
business that operates in between the customers and manufacturers. In other words, fashion
retailing is also known as the process of buying different as well as wide range of clothes from
the manufacturers and sold them to the ultimate customers from various retail stores or outlets.
The needs and requirements of the people are identified and the details are sent to the
manufacturers, who designs the clothes and make them final product and the retail organizations
like Marks and Spencer sell the finished product to the customers across the markets where they
operates. Thus, it can be stated that the main aim of this paper will be to discuss the fashion retail
market along with the major relevant changes that has happened within the fashion retail market
of the United Kingdom, which will be analysed through a PESTLE analysis on the macro
environment of threw business operated by Marks and Spencer, along with a SWOT analysis that
will be based on the micro environment of this company. From these analysis, 2 to 4 major and
applicable changes from the macro environmental analysis section will be identified which
possess the biggest influence on the operations done by Marks and Spencer within the region of
the United Kingdom. The same will be done on 1 or 2 identified micro environmental
challenges. Retail life cycle theory will be used in this paper, where the process of retailing that
is operated by this organization in the region of the United Kingdom. Recommended steps will
also be discussed in this paper, which need to be followed by the management of this business
house. At last, a brief conclusion will end this paper where the summary of the paper.