Changes in UK Fashion Retail : Report

Added on - 21 Jul 2020

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Retail theory
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Schuh organisation.................................................................................................1Key relevant changes in UK fashion retail.................................................................................2Relevant changes within macro environment.............................................................................3Discuss strategies and tactics of organization.............................................................................4Recommendations.......................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES...............................................................................................................................8
INTRODUCTIONRetail is persuasive, favourable and comfortable technique for selling various goods andservices in the huge market area. Retailing define that business, trade and commerce that willtake shape and forms. This includes that process of commercialism customers products andservices with the help of multiple sources of distribution to gain maximum profit. Marketerssatisfy the demand and needs of buyers and customers through use of supply chain management.Schuh is the large footwear retailer company which is located in united kingdom. There arearound 118 stores of this firm are situated in UK (Fernie and Sparks, 2014). This organisation ispredominately a branded shoe stocks and also sell around 80 brand which includes Vans, Nike,Adidas, Converse and their own schuh label. This organisation provide different new brandedproducts and services to their potential customers in better manner.Overview of Schuh organisationSchuh is the largest retailing company which is provided footwear, shoes in the unitedkingdom. It is private firm which has more than 4000 employees who work for offering varioustypes of goods and services to their desired customers. An organisation provide high qualitygoods which are reasonable for each buyers. Schuh operated and regulated around 118 stores inall over the country. This is owned and operated a large chain of footwear shops. The firm offerand serve high and low heels, flats, sandals, boots, trainers and slippers for women. Also providevarious accessories that includes school bags, socks, shoes, caps and other products. Schuh sellsgoods online. It was established in 1981 and this is situated in Livingston, united kingdom. Theygenerally use geographic, demographic and psycho-graphic strategies for offering products totheir potential customers (Grana and Ling, 2014). For surviving in the large market place, theyare using various strategies and policies such as brand equity, distribution strategy, marketanalysis and competitive analysis. Schuh retail company operate their business and also makeeffective designed goods which are available in the large stores. Most of the multinationalorganisation sell their goods and services with the help of developing latest strategies andpolicies in proper manner. On the other hand, cited firm also generated maximum profit bymaking effective products and services for their desired buyers. Schuh is placed in 43rdpositionin the market of united kingdom. Along with this, there are various tools and techniques whichassist in promoting goods of Schuh that includes personal relation, promotional activities and1
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