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Retailing in emerging markets PDF
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Added on 2021-01-01
Retailing in emerging markets PDF
Added on 2021-01-01
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Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: “To identify the different strategies associated with entering into emerging markets in retail sector. A study on Marks and Spencer.”Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question,objective or hypothesis)INTRODUCTION Globalisation is about the interconnectivity of business and people across the world that finally leads to world-wide integration of economic, political and cultural. It is the cognition to communicate as well as to move easily with others all over the world in order to open the business in global market (Marquis and Raynard, 2015). Globalisation has leads to open the boarders to trade.There are different entering strategies which are employed by businesses to enter in the global market like Direct Exporting, licensing, Franchising, Partnering, Joint ventures, merger and acquisition and many others. All the entering modes have their own advantages and disadvantages which organisations have to evaluate before selecting the strategies. Thus, in this present report, researcher will use various techniques and methods in order to study the different strategies associated with entering intoemerging market in retail sector. In addition to this, scholar will also provide recommendations and justification for suitable entry mode to Marks and Spencer and other organisations in retail sector. Marks and Spencer is one popular British multinational retailers in United KingdomResearch objectives (e.g what is the question you want to answer? What do you want to learn how to do? What do you want to find out?):AIM:“To identify the different strategies associated with entering into emerging markets in retail sector. A study on Marks and Spencer.”OBJECTIVES:
To identify the entering strategies available for Marks and Spencer to enter into emerging market. To determine the advantages of different strategies to enter in the emerging market used by Marks and Spencer. To articulate challenges faced by organisation to enter in developing countries.To provide recommendations for effective implementing of entry strategies for successful establishment of business. Research Question:1.What are the entering strategies available for Marks and Spencer to enter into emerging market?2.What are the advantages of different strategies to enter in the emerging market used by Marks and Spencer?3.What are the challenges faced by organisation to enter in developing countries?4.What are the recommendations for effective implementing of entry strategies for successful establishment of business? Section Two: Reasons for choosing this research projectThe reason behind choosing the different strategies associated with entering into emerging markets in retail sector as a topic of study is that many organisations in retail sector s are now using different entering modes toexpand the business in global market because retail firms are facing the period of saturation (Arslan, Tarba and Larimo, 2015). So, this research paper will provide a suitable method with clear justification that retail organisations can choose to expand the business in global business so that they can overcome the impact of saturation phase. Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):
Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis: According to Xie and Li, (2017) Globalisation is about the interconnectivity of business and people across the world that eventually leads to global cultural, political and economic integration. It is the ability to communicate and move easily with others all over the world in order to conduct the business in global market. Kotabe and Kothari, (2016) said that, there are various entering strategies such as Direct Exporting, licensing, Franchising, Partnering, Joint ventures, merger and acquisition and many others. The selling of goods and services directly into the market is known as direct exporting. This is one of the easy and most simple to enter in the emerging market. Licensing is alsoan effective entering strategies as it is systematic arrangement where organisation transfer the rights to the use of goods and services to another organisation. As per the Gallagher, (2015) When organisation look for rapid expansion of market, Franchising is one the best way for retail sector to enter in the emerging market, for example, clothing and food outlets. De Villa, Rajwani and Lawton, (2015) articulates that, there are various advantages for these strategies like direct exporting is when organisation is doing first transaction in global market whereas Franchising mode is suitable when company is deciding to enter in global market with large market share. Kotabe and Kothari, (2016) said that, there are many challenges which organisation faced operating in global market like foreign culture, huge amount of infrastructure, dynamic organisation cultural, fluctuation in foreign currency and many others. On the other hand, franchising is one of the best and most suitable entry mode as theycan open outlets of clothing in global market.Section Four: Activities and timescalesHow long this will take:
Milestone one: Data CollectionTarget date (set by tutor): ____________________Milestone two: Research Methodology Target date (set by tutor): ______________________ Gantt ChartSection Five: Research approach and methodologiesActivities to be carried out during the research project (e.g research, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report):Research MethodsQualitative and Quantitative are two methods on which research is based on. Qualitative research is a type of technique which is concerned with understanding human behaviour from the perspective of information as data is collected through the observation, survey or interview. Whereas, Quantitative research is based on the numeric figure or statical data as well as data is gathered through measuring things (Kumar, 2019). Research in this present research is going to apply qualitative research. Thus, with the application of qualitative technique, scholar will successfully identify the different strategies employed by Marks and Spencer to enter emerging markets.Research ApproachAfter selection of research methods or techniques, now it comes to selecting the research approaches. Inductive and Deductive are two techniques of research approach. Technique which concerned with developing a hypothesis based on existing theory is called as deductive approach. Whereas, the techniques aimed at testing the theory is called as inductive approach. Researcher in this present research is going to apply inductive approach as it is mainly associated with the investigation based on qualitative research (Ørngreen and Levinsen, 2017). Thus, with the application of inductive research approach, scholar will successfully identify the different strategies employed by Marks and Spencer to enter emerging markets.Research DesignDescriptive and Experimental are two types of research designs mainly used in the research study. The techniques which is used to describe characteristics of population being studied by research is known as descriptive research design. Whereas, the technique used to test the variables inthe research is known as experimental research design. Researcher in thus present research is going to apply descriptive research design because it is best and suitable when the investigation is based on qualitative research. Thus, with the application of descriptive research design, scholar will successfully identify the different strategies employed by Marks and Spencer to enter emerging
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